Frakture -- Your Engagement Army An army of bots to gather and analyze statistics, and help turn your marketing team into an effective army.

1. Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import
Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0
Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import
Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0
Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Your Engagement Army

2. Who We Are >
Chris Lundberg
Co-Founder, CEO
Geek with People Skills. I build
highly scalable technology that
people actually need to do their
jobs better and scalable
companies to support them.
April Pedersen
Co-Founder
Social Entrepreneur addicted to
helping people figure out how to
use technology for meaningful
engagement. Leader, organizer,
marketer, rabble rouser.
Together we have :
Founded and ran $9M SaaS CRM and
Communications Platform with 2000
clients and 70 staff.
Founded and ran a nonprofit SaaS to
make technology accessible to small
and mid-sized charities.
We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption
in industries & helping groups grow and better engage with their audiences.
We're all about the Action.

3. 65% of Organizations say that integrating
multiple data sources is a challenge
The Problem >
DATA
Marketing is being transformed due to the
flood of data. Harnessing that power is still a
problem. Aggregating data ACROSS
channels and technologies is hard.
Data Sources:
TOO many channels,
too many data sources
#1

4. The Problem >
Source: http://blog.neolane.com/conversational-marketing/big-data/
> Lack of Human Resources
> 140,000-190,000: Shortage by 2018 of people with
deep analytical skills among US Companies
> Benefits are tangible, but not always obvious
> Lack of good, easy cross-channel modeling tools
Good analytics take a LOT of work
> Turn data into something: Relevant, Timely, Contextual, Personal –
A fancy dashboard is insufficient
> Being an expert in each of these channels is impossible
Turning insight into action
Once you HAVE good analytics, implementing
and getting to real engagement is hard
= 1500
= 190,000
2018 Data Analyst Shortage
#2
#3
Tools that do all three of these things well and make it simple do not exist

5. Digital Advertising and Social Media
have moved beyond hype
Public acceptance of Analytics
and Big Data
Professional data analysis techniques and
controlled experimentation have matured
Why it’s solvable NOW >

6. First: The Segmentation Engine
Channels
API
3rd Party
DATA
Amazon Redshift
Warehouse
Prediction
Statistics
Modeling

7. The REAL Problem >
Channel Expertise
&
TIME

8. Our Solution - Bots! >

9. Frakture Bots
Programs and
scripts that
interact with you,
and expand your
team into an Army

10. Worker Bots
Utility Bots --
Move files around,
work with version
control systems,
smooth the road
for the other bots.
Workhorses -
accustomed to 24
hour shifts in dark
server rooms.

11. Data Bots
Load and
manipulate data in
the Segmentation
Engine. Process
and import files,
run models, cut
segments, resolve
identities, calculate
statistics, etc.
Russian accent.

12. Chatter Bots
Push and pull data
from social media
channels. Get a
handle on the
chatter going on
about you.
Generally pleasant
to be around,
bubbly.

13. Channel Bots
Integrate with your
existing CRM, email,
online ad systems,
direct mail providers,
etc. Synchronize data,
run reports, coordinate
messaging with your
team.
Smart and efficient,
good at languages.

14. Things your army lets you do >
Because of the saved time and higher
quality, you can now:
Produce better statistics and reports, faster
Reach channels you never could before
Target and personalize to more segments
Use ALL the data to help drive your outreach decisions

15. Who We’re Great For >
Target Market:
CMO's, consultants, agencies serving organizations with:
>$1M marketing budget,
Marketing across min 4 channels,
& Smart Analytics/Data folks w /ability to recognize ROI
Major Benefits:
Easily see real-time analytics on campaigns (summary reports
delivered via mobile)
Save time from pulling in data from multiple sources
Automate processes
Produce ROI reports on the fly
Prove your methods increase ROI
Help achieve meaningful and lasting engagement

16. Who’s Trying >
Automation companies are focused
on making work easier for marketers.
This includes dashboards, process
automation, action triggers,
integration with CRM, etc.
Automation
Analysis companies make marketers
better by delivering new or better
statistics for them to make decisions on.
Predictive analytics, cross-channel metrics,
numbers, numbers, numbers.
Analysis
Optimization companies improve the
impact of marketing, generally in a
small number of channels. Speeding
up web page delivery, targeting ads,
testing infrastructures, etc. all fall
under Optimization.
Optimization

17. Where We Are Now >
Launch slated for Fall 2013
We are now recruiting for our Delta Cohort
We are hiring
We are seeking partners
Help us spread the word!

18. The Investors We Want >
Goal:
We want investors who:
Are founder-centric
Believe in the importance of a tech CEO
Interested in helping us build a strong network
Believe in iterative development of product & company
Can provide industry advice when necessary
Believe the product is only as good as the clients it has
Raise just enough seed money ($750K) to build an elite
team for 6-12 months of work with a small cohort of
clients to build the product and ensure relevance

19. www.frakture.com info@frakture.com
angel.co/frakture twitter.com/fraktureinc
Your Engagement Army