Delivered at Cloud Foundry Summit in Silicon Valley on June 14, 2017. For retailers, a superior customer experience is a competitive advantage. See how Pivotal Cloud Foundry plus big data and machine learning services from Google Cloud Platform can help you analyze social media data to micro-target customers.

1. Boosting Customer Engagement:
Turn Streams of Data into Action
with PCF and GCP
DEMO
Mike Goddard, Prasad Bopardikar, and Scott Truitt

2. INTROS

3. Advisory Field Engineer,
Global Ecosystem Team
Mike Goddard
@linuxologist

4. Advisory Field Engineer,
Global Ecosystem Team
Prasad Bopardikar
@prasadb26

5. Principal Product Manager,
Global Ecosystem Team
Scott Truitt
@sct

6. CONTEXT

7. Amazon changed retailing
with software and data
Reality check:
(They change it again every 10 seconds)

8. Low cost Fast delivery Predictable
And with it, customer expectations
Friction-free
tl;dr: don’t make me think!

9. “Our customers are loyal to us right
until the second somebody offers
them a better service.”
https://www.fastcompany.com/3067455/why-amazon-is-the-worlds-most-innovative-company-of-2017

10. A superior customer experience is now
a competitive advantage for retailers
THESIS

11. AN IDEA

12. We made up a retailer: @bohochicsf

13. We made up a customer: @miapisjef

14. Use Mia’s social media data to create
a personalized sale offer
EXPERIMENT

15. Respond in seconds with a personalized offer

16. Architecture
• Pivotal Cloud Foundry runs
Spring and Python apps,
and brokers connections to
Google Cloud services
• Spring Cloud Data Flow
serves as the data pipeline
for ingesting and processing
Mia’s activity
• Google Cloud data and
machine learning services
do the heavy lifting of
processing raw data,
deriving insights, and
making them actionable
Result
A team of two developers, two
designers, and one PM made
this in six weeks

17. Thanks!
@sct
struitt@pivotal.io