Twitter is a micro-blogging platform with over 330 million monthly active users. Users can post text up to 280 characters, include photos, videos, GIFs, and polls. The platform allows for connecting with others through @mentions and lists help manage large followings by highlighting related accounts and competitors. Analytics also help users track engagement and performance.
Twitter began life as a “Micro-Blogging” platform back in 2006.
What do I mean by Linear? - It’s all in chronological order, rather than the mix-and-match approach Facebook and Instagram use with an “algorithm”.
The second largest social media network after Facebook
Connects with numerous apps and services
20 million users in the UK. (that’s about ⅓ of UK online population)
2nd most popular social media platform in the UK after Facebook, though only just beating out Instagram
69% of people following SMBs have purchased from them because of something they saw on social media.
Increased from 140 last year. A holdover from the days of it being powered by text messages
Don’t over do it on the tagging of accounts
I would suggest 3 photos, it has a nicer layout.
Portrait photos will be “cropped” in the preview
Great for network events
Gifs not Jifs.
Gifs can be posted natively, great for showing expressions.
I like posting clips from movies I like
Try to subtitle your video - assume no one has sound turned on in work environs or on the train.
Make sure your tweet makes it clear it’s a poll - only visible in Twitter web and Official app
Main disadvantage is lack of images. No “which cake is best”
These a few extra things below the surface that might be of interest.
Lists let you segregate your followers. Supported in most apps and tweetdeck as “streams”
Great for large companies/orgs with many accounts
Private lists for competitors
Review your applications. Be aware of who you give access to on a business account
Apps include Hootsuite, 3rd party clients, auto-posting tools like IFTTT and Zapier
