6 Search, Social and Mobile Trends for 2016
•Download as PPTX, PDF•
1 like•707 views
This deck reveals how you can prepare your business for 2016's digital environment. Each trend contains a free tools which can be used to help ensure your business can leverage to latest digital developments. Please reference blog post for additional information http://www.energyhousedigital.co.uk/2015/11/search-mobile-social-trends-to-expect-in-2016/
Recommended
Recommended
More Related Content
What's hot
What's hot (13)
Viewers also liked
Viewers also liked (16)
Similar to 6 Search, Social and Mobile Trends for 2016
Similar to 6 Search, Social and Mobile Trends for 2016 (20)
Recently uploaded
Recently uploaded (20)
6 Search, Social and Mobile Trends for 2016
- 1. ENERGY HOUSE DIGITAL 6 Search, Social and Mobile Trends for 2016 November 2015
- 3. 02
- 4. ENERGY HOUSE DIGITAL Don’t Be Frightened BUZZWORDS
- 6. 02 “It heralds an interconnectedness among touch points that from the perspective of consumers, blurs the distinction between channels.”
- 10. ENERGY HOUSE DIGITAL Trends for 2016 THE UNKNOWN
- 11. ENERGY HOUSE DIGITAL 1. GOOGLE KNOWLEDGE GRAPH 11 energyhousedigital.com • Affects 1 in 5 searches • Not just a search engine • Algorithm Update
- 12. ENERGY HOUSE DIGITAL RANKBRAIN 12 energyhousedigital.com • 3rd most important Ranking Factor • 15% of queries affected • 80% accuracy
- 13. ENERGY HOUSE DIGITAL FREE TOOL – GOOGLE SEARCH CONSOLE 13 energyhousedigital.com One Two Three
- 14. ENERGY HOUSE DIGITAL 2. CONTENT MARKETING 14 energyhousedigital.com • 1,500 words + • Short Form Content for Social • Long Form Content for Website
- 15. ENERGY HOUSE DIGITAL FREE TOOL – KEYWORD PLANNER 15 energyhousedigital.com Go to - http://bit.ly/1SQ2WJQ
- 16. 02
- 17. ENERGY HOUSE DIGITAL 17 energyhousedigital.com Go to - http://bit.ly/1MdJZ1l FREE TOOL – KEYWORD GROUPING
- 18. ENERGY HOUSE DIGITAL 3. IS YOUR SITE AVERAGE? 18 energyhousedigital.com
- 19. ENERGY HOUSE DIGITAL FREE TOOL – SITE AUDIT 19 energyhousedigital.com Go to http://nibbler.silktide.com/
- 20. ENERGY HOUSE DIGITAL 4. MOBILE APPS 20 energyhousedigital.com • 89% of time is spent on mobile apps • In app content indexing • 2x better conversion rate then mobile • Only 18% of top 500 retailers have adopted app deep linking
- 22. ENERGY HOUSE DIGITAL APP INTEGRATION 22 energyhousedigital.com
- 23. ENERGY HOUSE DIGITAL 5/6. ANTICIPATORY & LOCATION ADVERTISING 23 energyhousedigital.com • The Invisible ‘Help Button’ • Anticipate & Facilitate Human Interaction • Leverage Data • GPS & Geo-fencing • Context, Time, Location, Mood, Weather • Domino’s Example
- 24. ENERGY HOUSE DIGITAL ANTICIPATION – PAID SEARCH 24 energyhousedigital.com Old Street – ‘A Night Out’
- 25. ENERGY HOUSE DIGITAL Final Remarks WHAT DID WE LEARN
- 26. ENERGY HOUSE DIGITAL CONCLUSION 26 energyhousedigital.com • Google Knowledge Graph – Google Web Console • Content Marketing – Google Keyword Planner + WordStream Keyword Grouper • Website Optimisation – Nibbler • App Integration – What’s App/ Facebook Chat Integration • Anticipatory Computing – Paid Search Data Analysis Targeting • Location Based Targeting – Real-time use of Paid Search Targeting
- 27. @DanielOJello daniel@energyhousedigital.com 020 7183 9341 FREE GOOGLE ANALYTICS AUDIT 02
- 28. ENERGY HOUSE DIGITAL Thank you for Your Time