The document outlines the culture and values of HP Enterprise Services. It describes the company's core values of trust and respect, achievement and contribution, results through teamwork, meaningful innovation, and uncompromising integrity. It also details the company's rallying cry of "We make it matter" and leadership attributes of being accountable, having a will to win, passion for customers, being highly capable and innovative, and developing people and teams. The document is meant to unite and inspire the people of HP Enterprise Services by describing the culture and behaviors that will help the company achieve its goals.

1. 1
About
ourteamHP Enterprise Services

2. 2 3
Whoweare
andwhatwe
aspiretobe
This book is about both who we are today and what we aspire to be. We believe
a great services business starts with the HP values and core principles as our
foundation. And we want to take it even further.
What’s unique about Enterprise Services is that our product is our people. So we
asked ourselves, “What do we need to unite and inspire our people? What will it take
for us to win: for our business, for our customers, and for our people?”
From there, we talked with and collaborated with a lot of you to construct ideas
that were both emotionally meaningful and functional. We prototyped, tested, and
iterated on those ideas from a human point of view. What you will experience in the
following pages of this book is the path that leads from the idea stage into people’s
lives and what we, the people of Enterprise Services, aspire to be.

3. 4 5
Our HP
values
Trust and respect
We work together to create a
culture of inclusion built on trust,
respect, and dignity for all.
Achievement and
contribution
We strive for excellence in
all we do; each person's
contribution is a critical key
to our success.
Results through
teamwork
We effectively collaborate,
always looking for more
efficient ways to serve
our customers.
Meaningful
innovation
We are the technology
company that invents the
useful and the significant.
Uncompromising
integrity
We are open, honest, and
direct in our dealings.
Our HP values have remained the same through dramatic company growth and
extraordinary global change. These have been our foundation since the 1960s
when Bill and Dave introduced their values to HP.

4. 6 7
We are driven to achieve
meaningful results
• We are doers not talkers.
• We aim high and deliver as promised.
• We create products and solutions with impact.
You can take HP out of the garage, but you can't take
the garage out of HP. We are a collection of doers
with a shared belief that actions speak louder than
words. We have an enthusiasm for results. We ask
big questions. We take big risks and are driven by our
passion to make contributions and create solutions
that have impact.
OurHPcore
principles
We have a desire to make
a difference
• For our customers
• For our colleagues
• Through technology and innovation
• For our communities and the environment
Each of us comes to work knowing we can make a
contribution and be a positive force for good. And
to this end, every day we create positive change
through purposeful innovations both big and
small that benefit society every day.
We believe in the power
of people
• We hire great people and let them lead.
• We play as a team.
• We achieve competitive advantages through
our people.
HP’s success is determined to a large degree by the
quality of the contributions and the relationships
we build with our co-workers, customers, and
communities. We believe in and work every day
to leverage the power of people and different
perspectives to amplify our own ideas and achieve
great things together. We maintain many different
relationships with many different people but we
always approach them in the same spirit: with
honesty, respect, and integrity.

5. 8 9
Always accountable
Will to win
Passion for customers
Highly capable and innovative
People and team developer
HPleader
attributes

6. 10 11
Thisisour HP
rallying cry
We make it matter
Our promise—to make technology work for you—speaks
to what we create, which is technology in every form—
from hardware to software, services and integrated
solutions—and why we create it. It speaks to our unique
approach to business, especially as it applies to where
we are headed, by reinforcing the notion of relationships
and collaboration, taking on the world’s most critical
challenges. It also emphasizes the human touch we put
into all our technology, from aiding earthquake victims to
inspiring kids to stay in school—to make it both relevant
and personal to you. To make it all matter.
This is our inspirational statement that builds
excitement and commitment to our vision and
our future. It’s what the people of HP do to make
a difference in delivering meaningful results that
matter for our customers, our communities, and
each other. At HP, we make it matter.

7. 12 13
When you put it all together—our values and core
principles, the leadership attributes and behaviors,
and our rallying cry—you see a cultural ecosystem
grounded in the past but relevant for our present and
future, with a focus on what truly differentiates HP.
One of HP’s early innovations was the HP Way, a
management style shaped by Bill Hewlett and Dave
Packard. It was revolutionary at the time and the
principles still hold true today. As a model for the
way we act, the way we treat others, and the way
we conduct business, it has served us well throughout
the years while HP grew to become the world’s
largest technology company.
As we look at where HP is today from both a
challenges and opportunities perspective—along
with the multiple leadership changes over the past
several years and acquisitions of companies with
diverse cultures—we need the culture to be a unifying
foundation for HP’s future success—what we call the
HP Way Now.
HPWayNow
Trust and respect / Achievement and contribution / Results through
teamwork / Meaningful innovation / Uncompromising integrity
HP rallying cry
HP leader
attributes
HP core
principles
HP values
We make it matter
Always accountable / Will to win / Passion for customers
Highly capable and innovative / People and team developer
Desire to make a difference / Achieve meaningful results
Believe in the power of people

8. 14 15
People philosophy
We believe that lasting business success
comes from treating your employees
like you would treat your customers—
engaging them, inspiring them, serving
them, and celebrating them.
Our cause
…is to build an organization that brings out
the very best in people—to help each
person reach their full potential so they can
better serve our customers, our company,
their families, and communities.
Unite and inspire our peopleIn ES, our product is our people. We’ve
got a higher purpose around our people
and, it’s a pretty big one...

9. 16 17
Leadership applies to everyone
We understand that building an organization that brings out the very best in people
starts with being clear about the specific behaviors necessary to deliver on our
promises to each other and to our customers.
To be truly excellent, we believe that everyone needs to show leadership:
Everyone drives innovation and inspires their teammates; everyone takes
responsibility for results and embraces change; everyone is committed to bringing
their absolute best.
The ES Behaviors represent what leadership means for us in a services business;
they are our guideposts for how we do everything.
ESBehaviors
Unified BYOD essentials
Reach out
and connect
Work stronger
together
Think
win-win-win
Focus on
outcomes the
right way
Celebrate and
energize
Be humble and
care more

10. 18 19
Think
win-win-win
We believe that the only definition of success is when HP,
our customers, and our people, all win. We know that all
three are necessary to fuel and sustain business success.
We design new solutions by understanding what all three
care about and what will make them successful.
“A company that focuses solely
on profits ultimately betrays
both itself and society.”
Bill Hewlett and Dave Packard

11. 20 21
Focuson
outcomes
therightway
We see the outcomes we want and rigorously manage to
achieve them. We believe that success should be measured
not just by what is achieved, but how it is achieved.
We create a climate where things get done by empowering
one another within an aligned framework; and we know
that with empowerment comes accountability.
“The price of greatness
is responsibility.”
Winston Churchill

12. 22 23
Reachout
andconnect
We seek to build open and honest relationships and resolve
conflict in a personal and constructive way. We consistently
use our relationships to connect, serve, and add value.
When we understand people’s values, needs, and desires—
we build a foundation to greatness.
“Nothing beats personal, two-way
communication for fostering
cooperation and teamwork and for
building an attitude of trust and
understanding among employees.”
Dave Packard

13. 24 25
Work
stronger
together
“Talent wins games, but
teamwork and intelligence
wins championships.”
Michael Jordan
We believe in deep collaboration, which allows us to
innovate. We are “in it together” and we support one
another and make each other better. We stay connected to
the field and work together to stay close to our customers.

14. 26 27
Celebrate
andenergize
“If your actions inspire others
to dream more, learn more,
do more and become more,
you are a leader.”
John Quincy Adams
We understand that passion and celebration are necessary
to sustain energy. We take every opportunity to personally
recognize and appreciate excellence, and we energize
others with our creativity and passion.

15. 28 29
Behumble
andcare
more
“If people know you care, it brings
out the best in them.”
Richard Branson, Founder, the Virgin Group
While we show confidence in our work, we have the
humility to admit when we’re wrong and the courage to
change. We recognize that caring as a differentiator means
going beyond our technology and service offerings and
really caring more than we need to, more than expected,
and more completely than the competition.

16. 30 31
ES Behaviors
How will
you lead?
Unified BYOD essentials
Reach out
and connect
Work stronger
together
Think
win-win-win
Focus on
outcomes the
right way
Celebrate and
energize
Be humble and
care more

17. 32 33
Actionsindex
• Always asks, “What is
the right thing to do with
regards to HP, customers,
and our people?”
• Actively listens to learn what
people care about
• Takes steps to grow
business and
financial acumen
• Focuses on the right things.
Makes things happen.
Delivers results
• Achieves results modeling
ES behaviors
• Takes risks, is flexible, and
learns fast; makes mid-
course corrections
when necessary
• Accountable for agreed
upon results
• Always respectful
in interactions and
communications
• When conflict or problems
arise, doesn’t hide from it.
Constructively takes issues
head on
• Looks for and brings out
the very best in people
Think win-win-win Reach out
and connect
Focus on outcomes
the right way
Specific actions for ES Behaviors
To drive behavior, you have to measure the right things. Skills such as
collaboration can't be measured on a bar chart. We need to be clear and
talk about skills that will make us a great services business. This is not just
about measuring outcomes, this is about how we achieve those outcomes.
• Practices a high level of
collaboration across teams
and with customers
• Is a constant learner. Looks
for new ideas and tools
to continuously learn and
improve
• Inspires teammates.
Understands their strengths
and makes everyone around
them better. Helps drive
team to its full potential
• Continually finds ways to build
others up
• Cultivates optimism. Believes
that it is within his/her power
to create new ideas that will
have a positive impact
• Speaks about people as if
they were present. Doesn’t
spread negativity
• Shares creativity
and passion
• Demonstrates humility.
Doesn’t let personal pride
get in the way of doing
the right thing
• Makes things right
when he/she is wrong.
Apologizes quickly
• Shows respect and care
in every interaction
• Finds out what really
matters to people and
shows care about
those things
Be humble and
care more
Celebrate and
energize
Work stronger
together

18. 34 35
Whowe are
Reach out
and connect
Think
win-win-win
ES Behaviors
HP rallying cry
HP leader
attributes
HP core
principles
HP values
We make it matter
Trust and respect / Achievement and contribution / Results through
teamwork / Meaningful innovation / Uncompromising integrity
Always accountable / Will to win / Passion for customers
Highly capable and innovative / People and team developer
Desire to make a difference / Achieve meaningful results
Believe in the power of people
Unified BYOD essentials
Reach out
and connect
Work stronger
together
Think
win-win-win
Focus on
outcomes the
right way
Celebrate and
energize
Be humble and
care more

19. 36 37
ESFY13 priorities
Let’s do this…
1. Re-establish ES as a safe pair of hands.
2. Increase ES’ relevance to our
customers’ agenda.
3. Make our numbers.
4. Set ES up for long-term success.
5. Unite and inspire our people.

20. 38 39
This book is dedicated to…
the gifted and amazing people of HP Enterprise Services

21. © Copyright 2013 Hewlett-Packard Development Company, L.P. All rights reserved.
This book is not for retail sale. The materials contained in this volume are part of HP Enterprise Services,
and should not be duplicated in any way unless consent by the authors is given.
Version 1.0, March 2013
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