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Steve ...What we can learn from him

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Steve ...What we can learn from him

  1. 1. steve 10by yuswohady - 11112011 ...what we can learn from him
  2. 2. 1
  3. 3. think different ad
  4. 4. Innovationdistinguishesbetween aLEADER and aFOLLOWER
  5. 5. 2Stay foolish, stay hungry
  6. 6. Why jointhe NAVYif you canbe a PIRATE?
  7. 7. 1984 ad – anti mapan
  8. 8. 3Productshould be cool,human,user-friendly
  9. 9. “Design is NOT justwhat it looks likeand feels like.Design is HOW itWORKS”
  10. 10. Mac Ad
  11. 11. 4market-driving,not market-driven
  12. 12. “Its really HARD to designproduct by FOCUSGROUPS; a lot of times,people DONT KNOWwhat they want until youSHOW it to them”
  13. 13. “You CANT just askcustomers what theywant; and then try togive that to them. By thetime you get it BUILT,theyll wantSOMETHING NEW”
  14. 14. 5sellingthe culture
  15. 15. “The only problem withMicrosoft is they just have NOTASTE. ...I mean that in a bigway, in the sense that they don’tthink of ORIGINAL ideas, andthey don’t bring much CULTUREinto their products.”
  16. 16. Queueing at Apple Store
  17. 17. greatproductadvertisethemselves6
  18. 18. iPod Ad
  19. 19. Word of mouthis the ultimatemarketingweapon
  20. 20. iPhone launch event
  21. 21. Follow Your Heart7
  22. 22. Followyourheart
  23. 23. “Dont let the noise ofothers opinions drown outyour own INNER VOICE. Andmost important, have thecourage to FOLLOW yourHEART and INTUITION,”
  24. 24. blue ocean hunter No room for mediocre 2010 - iPad 2007 – iPhone Drop “Computer” from the logo 2001 – iPod 2003 - iTunes 1984 – Mac 1985 – Steve was fired 1987 – Mac II 1991 - PowerBook1976-Apple 1 1994 - PowerMac Computer Digital Music Phone TV 8
  25. 25. seethefuture
  26. 26. The real hero9
  27. 27. “...getting fired from Apple wasthe BEST THING that could haveever happened to me. Theheaviness of being successful wasreplaced by the lightness of beinga BEGINNER again, LESS SUREabout everything. It FREED me toenter one of the most creativeperiods of my life.”
  28. 28. Don’t use time as an excuse 10 give up the excuse that you are too busy or there isn’t enough time.
  29. 29. “And yet, death is theDESTINATION we all share. No onehas ever escaped it. ...death is verylikely the single best invention oflife. It’s life’s change agent; itclears out the old to make way forthe new …Your time is LIMITED, soDON’T WASTE it living someoneelse’s life.”
  30. 30. We’velost him
  31. 31. iPhone ad - ngocol
  32. 32. Thank youFollow @yuswohadywww.yuswohady.com

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