COMMUNITY STRATEGY THE SIMPLE MODEL COCREATION TARGET COMMON INTEREST COMMON PURPOSE & IDENTITY CONSUMERCONVERSATION ACTIVATION
STEP #1 DEFINE YOUR TARGET CONSUMERS STEP #2 IDENTIFY COMMON INTERESTS STEP #2BUILD CONVERSATION, ACTIVATION, COCREATION
EXAMPLE An SME that operates a pre-schoolinstitution wants build a community of moms that concern with the development of their children.
#1. DEFINE YOUR TARGET CONSUMERS EVANGELIST AND LOYAL MOM CUSTOMERS THE GOAL CONVERSATION ACTIVATION COCREATION THE HOME: THE EVENT: THE BUZZ: Inspiring Moms Inspiring Moms Inspiring Moms Blog Award Community THE PROGRAM VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-39 Demographic: Have todler, pre-school, AB Pshycographic: Modern, info freak, very concern about children development THE CONSUMERS
#2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future
#3. BUILD CONVERSATION, ACTIVATION, COCREATION Invite customers to speak up