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SOCIAL MEDIA MARKETINGPhilosophy, Strategy, Tactic YUSWOHADY Blog: www.yuswohady.com Twitter: @yuswohady

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INTRODUCTION

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THE FIRSTSOCMED MARKETING BOOK IN INDONESIA

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Offline Customer COMMUNITY E= wMC 2 OnlineMarketing ENERGY Word of MOUTH (MOUSE)(Horizontal Power) “HORIZONTAL MEANS SOCIAL”

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MARKETING 1.0 MARKETING 2.0 VERTICAL HORIZONTAL 1 to Many Many to Many Marketer as Marketer as BROADCASTER CONNECTOR

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SITES YOU MUST VISITwww.twitter.comwww.facebook.comwww.youtube.comwww.foursquare.comwww.flickr.comwww.wikipedia.comwww.slideshare.comwww.linkedIn.comwww.myspace.comwww.secondlife.com

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Five Reasons Why Business is Social        !   Consumer Conversation Collaboration Community CollectiveGenerated Intelligence Content

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DEMOCRATIZATION OF RESOURCES SIZE ISN’T MATTER ANYMORE

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REMEMBER... SOCIAL MEDIA AGE ISSMALL BUSINESS AGE

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THE FORMULAPhilosophy Strategy Tactic ScorecardH+C+P=RHorizontal Community SocMed Result Mindset Approach Platform

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1THE PHILOSOPHY

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SOCMED MARKETING IS... NOTHARD SELLING

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SOCMED MARKETING IS... NOTBLASTING

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SOCMED MARKETING IS... NOTSPAMMING

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SOCMED MARKETING IS...ABOUTLOVING

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TWITTER MARKETING ISLOVE MARKETING

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THE 8 SILAOF TWITTER MARKETING #1. GIVING#2. CONVERSATION #3. LISTENING #4. SHARING #5. CARING #6. EMPATHY #7. TRUST #8. FRIENDSHIP

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LOVE IS GIVING"Its not how much we givebut how much love we putinto giving” Mother Teresa

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LOVE IS CONVERSATIONMarket are conversations...Conversations among humanbeings sound human. They areconducted in a human voiceCluetrin Manifesto

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LOVE IS LISTENINGTwitter isthe most powefullistening toolever

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LOVE IS SHARING

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LOVE IS SHARING

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LOVE IS SHARING

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LOVE IS CARING

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LOVE IS EMPATHY

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LOVE IS TRUSTTWITTERCOMMUNITY IS ATRUST SOCIETY

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LOVE IS FRIENDSHIPMore sales are made withfriendship not salesmanshipTo succeed you don’t need more sales techniques,you need more friends Jeffrey Gitomer

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VISIT AND CONTRIBUTE...

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VISIT AND CONTRIBUTE... The coolest book writing cocreation project in Indonesiawww.twitislove.com

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2THE STRATEGY

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COMMUNITY STRATEGY THE SIMPLE MODEL COCREATION TARGET COMMON INTEREST COMMON PURPOSE & IDENTITY CONSUMERCONVERSATION ACTIVATION

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STEP #1 DEFINE YOUR TARGET CONSUMERS STEP #2 IDENTIFY COMMON INTERESTS STEP #2BUILD CONVERSATION, ACTIVATION, COCREATION

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EXAMPLE An SME that operates a pre-schoolinstitution wants build a community of moms that concern with the development of their children.

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#1. DEFINE YOUR TARGET CONSUMERS EVANGELIST AND LOYAL MOM CUSTOMERS THE GOAL CONVERSATION ACTIVATION COCREATION THE HOME: THE EVENT: THE BUZZ: Inspiring Moms Inspiring Moms Inspiring Moms Blog Award Community THE PROGRAM VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-39 Demographic: Have todler, pre-school, AB Pshycographic: Modern, info freak, very concern about children development THE CONSUMERS

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#2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future

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#3. BUILD CONVERSATION, ACTIVATION, COCREATION Invite customers to speak up

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3THE TACTIC

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SOCMED PLATFORM SM “THE ROAD” CHANNEL LANDING PAGE “THE HOME” COMMUNITY BLOG SM SMCHANNEL CHANNEL

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Every Company Is Media Company EC = MC Tom Foremsky Because every company must create and publish content that attract its community member

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MARKETING IS NOT ONLY ABOUT SELLING IT’S ABOUT FACILITATING YOUR COMMUNITY MEMBERS

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CASE STUDY YUSWOHADY*note: narsis dikit nggak papa ya... Hehehe 

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THE HOMETHE ROAD

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THE HOME THE ROAD

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THE HOME: BLOG

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THE ROAD: BLOGDETIK

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THE ROAD: TWITTER

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THE ROAD: FACEBOOK NOTES

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THE ROAD: FOURSQUARE

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ACTIVATION: TWITTER CHAT

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ACTIVATION: OFFLINE SEMINAR

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ACTIVATION: CONVERSATION Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000

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FINALLY... THE RESULT  Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000

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ONEMORETHING

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THE ESSENCE OF MARKETING ISCREATIVITY

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SOCMED MARKETING IS NOTHING WITHOUTCREATIVITY

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It’s creative I K L A N V I A G R A

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1 Dramatic PresenceInviting Curiosity & Specific Gesture Granting Appeal & Fascination using Technology

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2 Dramatic Temptation Luring Excitement

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3 Dramatic Size Creating Exaggeration

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4 Dramatic Size

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5 Dramatic Size There are better ways to make career. www.jobsintown.com

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6 Dramatic Result

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7Dramatic Paradox Applying Contradiction

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8

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FINALLY...A L W A Y S LEARNINGKEEP I M P R O V I N GCHANGE ALL THE TIME

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THANK YOU  FOLLOW@YUSWOHADY