Social Media Marketing: Philosophy, Strategy, Tactic

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A comprehensive social media marketing model comprising the philosophy, strategy, and tactic

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Social Media Marketing: Philosophy, Strategy, Tactic

  1. 1. SOCIAL MEDIA MARKETINGPhilosophy, Strategy, Tactic YUSWOHADY Blog: www.yuswohady.com Twitter: @yuswohady
  2. 2. INTRODUCTION
  3. 3. THE FIRSTSOCMED MARKETING BOOK IN INDONESIA
  4. 4. Offline Customer COMMUNITY E= wMC 2 OnlineMarketing ENERGY Word of MOUTH (MOUSE)(Horizontal Power) “HORIZONTAL MEANS SOCIAL”
  5. 5. MARKETING 1.0 MARKETING 2.0 VERTICAL HORIZONTAL 1 to Many Many to Many Marketer as Marketer as BROADCASTER CONNECTOR
  6. 6. SITES YOU MUST VISITwww.twitter.comwww.facebook.comwww.youtube.comwww.foursquare.comwww.flickr.comwww.wikipedia.comwww.slideshare.comwww.linkedIn.comwww.myspace.comwww.secondlife.com
  7. 7. Five Reasons Why Business is Social        !   Consumer Conversation Collaboration Community CollectiveGenerated Intelligence Content
  8. 8. DEMOCRATIZATION OF RESOURCES SIZE ISN’T MATTER ANYMORE
  9. 9. REMEMBER... SOCIAL MEDIA AGE ISSMALL BUSINESS AGE
  10. 10. THE FORMULAPhilosophy Strategy Tactic ScorecardH+C+P=RHorizontal Community SocMed Result Mindset Approach Platform
  11. 11. 1THE PHILOSOPHY
  12. 12. SOCMED MARKETING IS... NOTHARD SELLING
  13. 13. SOCMED MARKETING IS... NOTBLASTING
  14. 14. SOCMED MARKETING IS... NOTSPAMMING
  15. 15. SOCMED MARKETING IS...ABOUTLOVING
  16. 16. TWITTER MARKETING ISLOVE MARKETING
  17. 17. THE 8 SILAOF TWITTER MARKETING #1. GIVING#2. CONVERSATION #3. LISTENING #4. SHARING #5. CARING #6. EMPATHY #7. TRUST #8. FRIENDSHIP
  18. 18. LOVE IS GIVING"Its not how much we givebut how much love we putinto giving” Mother Teresa
  19. 19. LOVE IS CONVERSATIONMarket are conversations...Conversations among humanbeings sound human. They areconducted in a human voiceCluetrin Manifesto
  20. 20. LOVE IS LISTENINGTwitter isthe most powefullistening toolever
  21. 21. LOVE IS SHARING
  22. 22. LOVE IS SHARING
  23. 23. LOVE IS SHARING
  24. 24. LOVE IS CARING
  25. 25. LOVE IS EMPATHY
  26. 26. LOVE IS TRUSTTWITTERCOMMUNITY IS ATRUST SOCIETY
  27. 27. LOVE IS FRIENDSHIPMore sales are made withfriendship not salesmanshipTo succeed you don’t need more sales techniques,you need more friends Jeffrey Gitomer
  28. 28. VISIT AND CONTRIBUTE...
  29. 29. VISIT AND CONTRIBUTE... The coolest book writing cocreation project in Indonesiawww.twitislove.com
  30. 30. 2THE STRATEGY
  31. 31. COMMUNITY STRATEGY THE SIMPLE MODEL COCREATION TARGET COMMON INTEREST COMMON PURPOSE & IDENTITY CONSUMERCONVERSATION ACTIVATION
  32. 32. STEP #1 DEFINE YOUR TARGET CONSUMERS STEP #2 IDENTIFY COMMON INTERESTS STEP #2BUILD CONVERSATION, ACTIVATION, COCREATION
  33. 33. EXAMPLE An SME that operates a pre-schoolinstitution wants build a community of moms that concern with the development of their children.
  34. 34. #1. DEFINE YOUR TARGET CONSUMERS EVANGELIST AND LOYAL MOM CUSTOMERS THE GOAL CONVERSATION ACTIVATION COCREATION THE HOME: THE EVENT: THE BUZZ: Inspiring Moms Inspiring Moms Inspiring Moms Blog Award Community THE PROGRAM VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-39 Demographic: Have todler, pre-school, AB Pshycographic: Modern, info freak, very concern about children development THE CONSUMERS
  35. 35. #2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future
  36. 36. #3. BUILD CONVERSATION, ACTIVATION, COCREATION Invite customers to speak up
  37. 37. 3THE TACTIC
  38. 38. SOCMED PLATFORM SM “THE ROAD” CHANNEL LANDING PAGE “THE HOME” COMMUNITY BLOG SM SMCHANNEL CHANNEL
  39. 39. Every Company Is Media Company EC = MC Tom Foremsky Because every company must create and publish content that attract its community member
  40. 40. MARKETING IS NOT ONLY ABOUT SELLING IT’S ABOUT FACILITATING YOUR COMMUNITY MEMBERS
  41. 41. CASE STUDY YUSWOHADY*note: narsis dikit nggak papa ya... Hehehe 
  42. 42. THE HOMETHE ROAD
  43. 43. THE HOME THE ROAD
  44. 44. THE HOME: BLOG
  45. 45. THE ROAD: BLOGDETIK
  46. 46. THE ROAD: TWITTER
  47. 47. THE ROAD: FACEBOOK NOTES
  48. 48. THE ROAD: FOURSQUARE
  49. 49. ACTIVATION: TWITTER CHAT
  50. 50. ACTIVATION: OFFLINE SEMINAR
  51. 51. ACTIVATION: CONVERSATION Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000
  52. 52. FINALLY... THE RESULT  Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000
  53. 53. ONEMORETHING
  54. 54. THE ESSENCE OF MARKETING ISCREATIVITY
  55. 55. SOCMED MARKETING IS NOTHING WITHOUTCREATIVITY
  56. 56. It’s creative I K L A N V I A G R A
  57. 57. 1 Dramatic PresenceInviting Curiosity & Specific Gesture Granting Appeal & Fascination using Technology
  58. 58. 2 Dramatic Temptation Luring Excitement
  59. 59. 3 Dramatic Size Creating Exaggeration
  60. 60. 4 Dramatic Size
  61. 61. 5 Dramatic Size There are better ways to make career. www.jobsintown.com
  62. 62. 6 Dramatic Result
  63. 63. 7Dramatic Paradox Applying Contradiction
  64. 64. 8
  65. 65. FINALLY...A L W A Y S LEARNINGKEEP I M P R O V I N GCHANGE ALL THE TIME
  66. 66. THANK YOU  FOLLOW@YUSWOHADY

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