5.7.3. great tips of horizontal marketing

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Great tips on community marketing, content marketing, and word of mouth marketing

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  • tq Mas ... asyik banget.Sebelumnya saya Marketing Mgr di salah satu perus swasta nasional. Dan alhamdulillah saat ini skarang sdh total di bisnis saya. Ilmu begitu byk dan begitu juga cases. Membingungkan. Tp setelah hadir di Seminar ELC kmrn & dpt materi ini, rasanya 'peta' mengembangkan bisnis saya jadi lebih mudah
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5.7.3. great tips of horizontal marketing

  1. 1. Great Tips ofHORIZONTAL MARKETING The SME Perspective www.yuswohady.com
  2. 2. Community MarketingContent MarketingWord of Mouth Marketing
  3. 3. THE APPROACH
  4. 4. THE APPROACH Offline Customer COMMUNITY Online E= wMC 2Marketing ENERGY Word of MOUTH (MOUSE)
  5. 5. THE APPROACH BELOW THE LINE ABOVE THE LINE Seminar/ Event TV ATL Print Ad Exhibition SOCIAL MEDIA Sales COMMUNITY CobrandingPromotion Cinema BLOG Radio Event Newsletter Advertorial Public CSR Relation Company Profile Sponsorship Direct Mail Point of Sales
  6. 6. THE DIFFERENCE BIG COMPANY SMALL COMPANY “TVC-FOCUSED” “SOCMED-FOCUSED” TVC SOCMEDTHE BORING APPROACH THE COOL APPROACH
  7. 7. SOCMED LINEABOVE THE LINE BELOW THE LINE SOCMED CHANNEL “THE HOME” COMMUNITY BLOG SOCMED SOCMED CHANNEL CHANNEL
  8. 8. CASE STUDY YUSWOHADY*note: narsis dikit nggak papa ya... Hehehe ☺
  9. 9. THE HOME OfflineOFFLINE EVENT Seminar Training Etc. THE ROAD
  10. 10. THE HOME THE ROAD
  11. 11. The Great Tips ofCommunity Marketing
  12. 12. Community Marketing #1Focus onmember’scommon interest
  13. 13. Community Marketing #1
  14. 14. Community Marketing #2Don’thard sell,facilitate!
  15. 15. Community Marketing #2The power of givingThe more you giveThe more you get
  16. 16. The Case
  17. 17. The Case
  18. 18. The Case
  19. 19. Community Marketing #3CreateConversation,activation,cocreation
  20. 20. #3. My Starbucks Idea
  21. 21. Community Marketing #4Be aSocialbutterfly
  22. 22. Community Marketing #5Contentis king
  23. 23. #5. what is content?Blog post WhitepaperFacebook Updates Case studyTweets NewsletterArticles FAQ listPicture WebinarVideo ForumPodcast Offline activities
  24. 24. Contentis the HEARTof communitymarketing
  25. 25. The Great Tips ofContent Marketing
  26. 26. Content Marketing #1DiversifyYourcontents
  27. 27. #1. Diversify your contentBlog post WhitepaperFacebook Updates Case studyTweets NewsletterArticles FAQ listPicture WebinarVideo ForumPodcast Offline activities
  28. 28. Content Marketng #2Build contentcreationcalendar
  29. 29. #2. Content creation calendar Road to event Jakarta, Invitation Program Bandung, and Surabaya ABOVETHE LINE Ad Ad Ad Event Promo Promo Promo Preparation MARCH APRIL MAY JUNE Event Execution BELOW Community clubTHE LINE activity Customer gathering Seminar WEEKLY Social Media Content MONTHLY Social Media Content D-DAY Social Media Content Monday: Topic 1 Celebrity ambassador of the month Event live tweet Tuesday: Topic 2 Monthly tips ebook Event customer voteSOCIAL Wednesday: Topic 2 Monthly newsletter Event profileMEDIA Thursday: Topic 4 Monthly customer vote Event press release Friday: Topic 5 Influencer Testimonial Celebrity Interview Weekly quiz competition Weekly kultwit
  30. 30. Content Tactic #3Be ICA:InterestingCoolAwasome Don’t be BORING
  31. 31. #3. Don’t be BORING
  32. 32. Content Marketing #4Triggera callto action
  33. 33. #4. Trigger call of action
  34. 34. Content Marketing #5Createdownloadablematerials
  35. 35. #5 Create downloadable materials
  36. 36. Content Marketing #6Mixingcreation-curation
  37. 37. #6. Mixing creation-curation
  38. 38. Content Marketing #7Optimizeyour contentfor seach
  39. 39. #6. Optimize content for search
  40. 40. The Great Tips ofWOM Marketing
  41. 41. WOM Marketing#1.Story#2.Controversy#3. Authenticity
  42. 42. Learn from Lady Gaga... WOM Marketing The MASTER of WOM Marketing
  43. 43. Learn from Lady Gaga
  44. 44. Learn from Lady Gaga
  45. 45. THANK YOU ☺ FOLLOW@YUSWOHADY

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