This document discusses low budget, high impact marketing strategies using the example of the movie "Ayat-Ayat Cinta". It highlights how the movie became the best-selling film in years through creative low-cost marketing tactics. These tactics included the director taking on a salesman role to promote the film and leveraging online platforms like blogs and social media to generate buzz around the movie. The document argues that smart, low-budget marketing approaches can be very effective at driving awareness and interest if done creatively.