Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Marketing for Small Business

11,141 views

Published on

How small businesses use social media to leverage their marketing capabilities and advantages

Published in: Business, Technology

Social Media Marketing for Small Business

  1. SOCMED MARKETING FOR SME*<br />*Small-Medium Enterprise<br />YUSWOHADY<br />Blog: www.yuswohady.com<br />Twitter: @yuswohady<br />
  2. 1<br />INTRODUCTION<br />
  3. THE FIRST <br />SOCMED MARKETING BOOK<br />IN INDONESIA<br />
  4. Offline<br />Customer <br />COMMUNITY<br />E = wMC2<br />Online<br />Marketing ENERGY<br />(Horizontal Power)<br />Word of MOUTH (MOUSE)<br />“HORIZONTAL MEANS SOCIAL”<br />
  5. MARKETING 1.0<br />MARKETING 2.0<br />HORIZONTAL<br />VERTICAL<br />Many to Many<br />1 to Many<br />Marketeras<br />BROADCASTER<br />Marketeras<br />CONNECTOR<br />
  6. Five Reasons Why Business is Social<br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />Consumer Generated Content<br />Collaboration<br />Collective Intelligence<br />Community<br />Conversation<br />
  7. DEMOCRATIZATION OF <br />RESOURCES<br />SIZE ISN’T MATTER ANYMORE<br />
  8. REMEMBER...<br />SOCIAL MEDIA AGE IS<br />SMALL BUSINESS AGE<br />
  9. 2<br />THE MODEL<br />
  10. SOCMED MARKETING FOR SME<br />THE SIMPLE MODEL<br />COCREATION<br />TARGET<br />COMMON INTEREST<br />COMMON PURPOSE & IDENTITY<br />CONSUMER<br />CONVERSATION<br />ACTIVATION<br />
  11. STEP #1<br />DEFINE YOUR TARGET CONSUMERS<br />STEP #2<br />IDENTIFY COMMON INTERESTS<br />STEP #2<br />BUILD CONVERSATION, ACTIVATION, COCREATION<br />
  12. EXAMPLE<br />An SME that operates a pre-school institution wants build a community of moms that concern with the development of their children. <br />
  13. #1. DEFINE YOUR TARGET CONSUMERS<br />EVANGELIST AND LOYAL<br />MOM CUSTOMERS<br />THE GOAL<br />CONVERSATION<br />THE HOME: <br />Inspiring Moms<br />Blog<br />ACTIVATION<br />THE EVENT:<br />Inspiring Moms Award<br />COCREATION<br />THE BUZZ:<br />Inspiring Moms<br />Community<br />THE PROGRAM<br />VISIONARY MOMS, ORDINARY MOMS<br />Geographic: Urban, younger moms, 25-39<br />Demographic: Have todler, pre-school, AB<br />Pshycographic: Modern, info freak, very concern about children development<br />THE CONSUMERS<br />
  14. #2. IDENTIFY COMMON INTERESTS<br />Common interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future <br />
  15. #3. BUILD CONVERSATION, ACTIVATION, COCREATION<br />Invite customers to speak up<br />
  16. THE SIMPLE SOCMED PLATFORM<br />SOCMED<br />CHANNEL<br />“THE ROAD”<br />LANDING PAGE<br />“THE HOME”<br />COMMUNITY BLOG<br />SOCMED<br />CHANNEL<br />SOCMED<br />CHANNEL<br />
  17. Every Company Is Media Company<br />EC = MC<br />Tom Foremsky<br />Because every company must create and publish content <br />that attract its community member<br />
  18. MARKETING IS NOT ONLY ABOUT SELLING<br />IT’S <br />ABOUT <br />FACILITATING<br />
  19. 3<br />CASE STUDY<br />
  20. CASE STUDY<br />WINWEB<br />
  21. WinWeb is an SME that sells cloud-based small business software. It develops a social media strategy that facused on building community and creating relevant contents for its target client i.e. small business. <br />
  22. THE PRODUCT AND SOLUTION<br />
  23. THE CONTENT: “HOW-TO” VIDEO PROGRAMS<br />
  24. THE CONTENT: CONVERSATION THROUGH BLOG<br />
  25. THE CONTENT: “TIPS-BASED” ARTICLES<br />
  26. THE CONTENT: CHANNELING THROUGH TWITTER<br />
  27. THE CONTENT: CHANNELING THROUGH TWITTER<br />
  28. THE CONTENT: CHANNELING THROUGH OTHER BLOG<br />
  29. CASE STUDY<br />YUSWOHADY<br />*note: narsis dikit nggak papa ya... Hehehe <br />
  30. LANDING PAGE<br />SOCMED CHANNEL<br />
  31. LANDING PAGE<br />SOCMED CHANNEL<br />
  32. SOCMED CHANNEL: FACEBOOK- NOTES<br />
  33. SOCMED CHANNEL: TWITTER<br />
  34. SOCMED CHANNEL: FOURSQUARE<br />
  35. CONVERSATION: ARTICLE DISCUSSION<br />
  36. CONVERSATION: ARTICLE DISCUSSION<br />
  37. ACTIVATION: OFFLINE SEMINAR<br />
  38. ACTIVATION: OFFLINE SEMINAR<br />
  39. COCREATION: INVITE FOLLOWERS TO CONTRIBUTE<br />Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000<br />
  40. More sales<br />are made<br />with friendship<br />than salesmanship<br />Jeffrey Gitomer – Sales Bible<br />
  41. THANK YOU<br />

×