Young marketers elite 2 assignment for Attendance.Pham Thi quynh

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Young marketers elite 2 assignment for Attendance Consumer insight

PHẠM THỊ QUỲNH

CONSUMER INSIGHT
Consumer insight has been
defined as “a deep truth
about the customer, based on
their behaviour, experiences,
beliefs, needs or desire that is
relevant to the tasks or issue
and rings bells with target
relevant to the tasks or issue
and rings bells with target
people”
Attitudes
and
actions

INSIGHT : women are turned off
by beauty product ads that consistently
feature women that do not look like 95% of
us.
They understood through research, that to
appeal to women, you had to feature
compelling women that looked like them

Research
STEP 2
Research

Young marketers elite 2 assignment for Attendance.Pham Thi quynh

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Young marketers elite 2 assignment for Attendance.Pham Thi quynh

1. PHẠM THỊ QUỲNH

2. CONSUMER INSIGHT Consumer insight has been defined as “a deep truth about the customer, based on their behaviour, experiences, beliefs, needs or desire that is relevant to the tasks or issue and rings bells with target relevant to the tasks or issue and rings bells with target people” Attitudes and actions

3. INSIGHT : women are turned off by beauty product ads that consistently feature women that do not look like 95% of us. They understood through research, that to appeal to women, you had to feature compelling women that looked like them

4. Research STEP 2 Research