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How to make a dry topic
      Interesting

                 @dingneng
What are dry topics?
What are dry topics?

Engineering
What are dry topics?

Engineering
 Economics
What are dry topics?

Engineering
 Economics
Accounting
What are dry topics?

Engineering
 Economics
Accounting
  Science
What are dry topics?

Engineering
 Economics
Accounting
  Science
    Law
What are dry topics?

Engineering   Movies
 Economics
Accounting
  Science
    Law
What are dry topics?

Engineering   Movies
 Economics    Sports
Accounting
  Science
    Law
What are dry topics?

Engineering   Movies
 Economics    Sports
Accounting    Games
  Science
    Law
What are dry topics?

Engineering   Movies
 Economics    Sports
Accounting    Games
  Science     Music
    Law
What are dry topics?

Engineering   Movies
 Economics    Sports
Accounting    Games
  Science     Music
    Law        BGR
“There are no boring
topics. There are only
   boring articles.”
Boring
         =
Don’t appeal to the
      audience
1. Know what your
  audience wants
1. Know what your
  audience wants
Food
1. Know what your
  audience wants
Food
1. Know what your
  audience wants
Food
1. Know what your
    audience wants
  Food

Technology
1. Know what your
    audience wants
  Food

Technology
1. Know what your
    audience wants
  Food

Technology
1. Know what your
      audience wants
    Food

  Technology

Economy/Money
1. Know what your
      audience wants
    Food

  Technology

Economy/Money
1. Know what your
      audience wants
    Food

  Technology

Economy/Money
1. Know what your
         audience wants
       Food

    Technology

  Economy/Money

How to do something
1. Know what your
         audience wants
       Food

    Technology           Step 1: ....
                                     ..........

  Economy/Money        Step 2: ...
                                  ............
How to do something   Step 3: ...
                                 ..............
2. How to make it
    interesting
2. How to make it
    interesting

   Use Stories
2. How to make it
    interesting

   Use Stories
2. How to make it
    interesting
2. How to make it
    interesting

  Use Analogies
2. How to make it
    interesting

  Use Analogies
2. How to make it
    interesting
2. How to make it
    interesting

    Your Voice
2. How to make it
    interesting

    Your Voice
3. Take A Different
    Perspective
Thank you

            @dingneng

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Youth.SG Campus Spy 2012 Session 3: How to make dry topics interesting