This document provides tips for bloggers on covering different types of events. It discusses the necessary equipment like cameras, notes, and internet access. It also covers best practices such as following embargoes, live blogging etiquette, asking questions, and taking photos. The document emphasizes preparing ahead of time through research, making friends with other journalists, and having a story angle in mind.

1. How to cover events
as a blogger?
(darrylkang@dk.sg)

2. Disclaimer!
• This is a very broad topic
• There are tons of different events out
there
• Everything here is based on my experience
and are my opinions

3. Type of events
• For Media
• For Trade Partners
• For Bloggers / Forumers / Influencers

4. Type of events
• Product / Service launch
• Exhibition / Conference
• Event coverage
• Press conference
• Fashion show
• Food tasting
• One on one interview
• Influencer engagement
• Etc etc etc.....

5. What do you need?
• A camera
• DSLR
• Pro Consumer
• Point and shoot

6. Camera phones?
• As much as possible, try not to use your
camera phone only. Not even if it has 12
megapixel and shoot great photos
• BUT! Camera phone is good for instant
uploading of photos to Twitter, Instagram or
Facebook.

7. What do you need?
(Optional)
(Optional)
• Paper and Pen for notes taking
• Voice recorder
• Camera Flash or LED Lights
• Namecards
• Internet connetion

8. Embargo
• Some events (especially product launches)
might have an embargo
• Take note of the date / time
• Do not blog, tweet, Facebook etc before
the embargo date / time
• You might be required to need to sign a
NDA

9. Live blogging / tweeting
• Make sure you have a good internet
connection
• Use the official Twitter hashtag if any
• Try to use a laptop or tablet if possible
• Good to have someone helping you
• Make sure there isn’t any embargo

10. Seating arrangement
• Most events do not have specific sitting
arrangements (except a few reserved seats
in the front)
• The company / PR agency will inform you if
there is a special seating arrangement

11. Photo opportunity
• Do not be afraid to go forward to take
photos (even if you are using point and
shoot)
• Do not be shy to ask the spokesperson /
models to look at your direction
• Try not to block other photographers

12. Q&A session
• Feel free to ask questions
• Always introduce yourself first before
asking
• Make sure you ask the right person the
right question
• Make sure the answer isn’t already on the
press release

13. One on one interview
• Always have a voice recorder ready
• Research on the company / interviewee
and prepare your questions
• Check with PR person on the boundaries
• Keep the voice recording even after you
published your blog

14. Product Demo
• Feel free to ask questions and play with the
demo unit
• Check if it is still a prototype
• Take as much photos as you want
• Try not to hog the queue

15. Tips
• Try to do some research before attending
the event
• Take photos of presentation slides for
reference
• Press release and facts sheet are your best
friend

16. Tips
• Ask the PR person about the agenda / flow
of event
• Try to think of a story angle during the
event
• Make friends with other bloggers /
journalist

17. Tips
• Take as much photos as possible
• Do not blog about the food / drinks (unless
it is a food tasting event)
• Have fun at the event

18. Questions?

19. Is it a must to blog
about the event?

20. How do I get invited to
events?

21. BTW...
• You don’t need to be invited to an event in
order to cover it (But please do not
gatecrash into private event)