Fan page Profit Lab

Copyright 2014 Virtual Wonders Web Solutions | 1
• Fan Page Profit Lab
1

Why use Facebook for your business?
Who drive to work and walk past
a sea of potential candidates every day,
but you just can’t seem to find a way to show
them what you’re offering.
If you’re like most distributors,

But you don’t want to annoy everyone
by trying to chase them down and give street corner presentations.
You want to tell the world about your
business opportunity and your amazing products.

Most Distributors feel that way.
They feel stuck.
And they stay stuck
It’s a shame really.

• But it doesn't have to be that way!
• Facebook offers us a source of traffic that is, well... massive.
If they were a country, they’d be the 3rd largest country on the planet!
• People now spend more time on their site, than any other site on the
internet

But most people aren’t able to tap into this incredible
resource of people because they DON’T have a Fan Page,
also known as a business page.

Hi my name is Jody Steeg
I’m a second generation Network Marketer
and I co-founded the first, closed loop online
marketing system for Networkers in 2005.
Why listen to me?

In 2009, I went on to start Virtual Wonders Web Solutions which has
grown to become the leading company in our industry dedicated to
creating business tools and training for Network Marketers.
Why listen to me?

Why listen to me?
I’ve spent thousands of dollars on courses and books for Facebook Marketing
to learn strategies that would apply to traditional business and Network
Marketing business models.
I regularly follow more than 10 blogs and social media strategy sites.
I have spent over 10 thousand dollars on advertising in Facebook.

My strategies have helped us grow our own Fan bases.
Why listen to me?
Virtual Wonders
Web Solutions My Freedom Factory
Your Freedom Project

Why listen to me?
and myself and my team have helped over 50 other
Network Marketers grow their fan bases to over ½ a
million fans and counting!
March 08- 85,030 fans
March 29 - 63,660 fans March 07 – 143,564 fans June 06– 31,309 fans
April 17 – 99,325 fans May 28 – 57,551 fans

Now I’m sure you’ve already heard that you want to get
a fan page for your business
Do you really even need a Fan Page?
But if you feel like I did, you may be
wondering if you even need one.
And if you did get one, how would you
set it up, how would you get fans?
You know I heard the same things a few
years back and I resisted what I thought
was just hype.

Luckily I decided to get serious about studying Facebook
and the importance of a Fan page and how to use it
to build a Networking business back in 2011.
But I didn’t get serious about using it
until early 2012
This was a mistake, I took too long
to get going and missed out
on a huge number of opportunities.

Sadly I still see thousands of other Network Marketers
who have yet to create a Fan page because they’re lost,
confused and still resisting what they think is hype
just like I was.

And as more and more people discover the power of
Fan pages, it’s becoming more competitive
and expensive to succeed
But there’s still time to get in before the masses do
And I’d like to help you get your page started

• What you’ll learn in this Webinar
• Exactly why you want to use Facebook for your business
• The key reasons every Network Marketer wants a Fan page
• The main Fan Page strategies and which to choose
• The #1 key objective your page must help you accomplish
• Common mistakes people make and how to avoid making
them

• Exactly why you want to use Facebook for your business
• The key reasons every Network Marketer wants a Fan page
• The main Fan Page strategies and which to choose
• The #1 key objective your page must help you accomplish
• Common mistakes people make and how to avoid making them
What you’ll learn in this Webinar

• Why you want a fan page
• The number one thing you want your page posts to achieve
• The types of fan page strategies and which you should choose
• How to deal with Facebook’s latest changes to the newsfeed
What you’ll learn in this Webinar

Facebook VS other Social Media
for prospecting for Business Builders
TwitterFacebook LinkedIn Pinterest
• No business pages
• Harder to build a
following and ads
are still new
• You have to hope
they’ll search for
you
• Do offer a company
page
• Advertising is expensive
• Much smaller user base
• Better for B2B or for
recruiters
• You can have a business
page
• You can pay to build fan
base
• Easier to target interests
• Largest User base
• You can put your ads in
front of people
• It’s where most of your
prospects are!
Google +
• Do offer business
account
• Can’t pay for following
• Can’t schedule pins
• Better for products
• Offers business pages
• Small user base
• Has potential with
Hangouts
• Very hard to advertise
with them for MLM
• You have to hope
they’ll search for you

Huge Traffic Source
Allows you to create an
audience
Social proof when you
have a sizeable fan base
Allows you to get
exposure to your lead
capture websites so you
can generate leads
Allows you to run
newsfeed ads!!
Why you want a Fan Page
Bottom Line: Allows you to consistently Attract Traffic
and Capture Leads

• Think like an Entrepreneur NOT an Opportunity Seeker
• Social media is slow and this is good
• Building something you can repeatedly tap into is priceless
• Think like Toyota: Don’t sacrifice long term gains for short term profits
• You must have the stamina
• You need to be willing to Give, Give, Give – then Ask…
Get your mind set straight first

• There’s inexpensive traffic
• There’s wealthy traffic – Facebook knows who the buyers are
• Facebook now offers retargeting
• Unlike traditional search you can hyper focus your interests
Facebook Traffic

Fan Page Success Formula
FansFan Page
Exposure

Exposure
Traffic
Clicks

Success
Traffic Leads

Page Strategies to Consider
Traditional Business
Examples: Star Bucks, Shaklee
Page Objectives
• Engagement
• Brand recognition, brand trust etc.
• Offers and Promotions
• Service & Support
Generic Traffic Gen.
Examples: Dannie Cade, Me 
Personal Branding
Examples: Amy Porterfield, Mari
Smith
Page Objectives
• Lead Generation
• Offers/promotions
• Engagement
• Brand recognition
Page Objectives
• Lead Generation

Page Strategies to Consider
Distributor Location focused
Examples: Shaklee Distributor
New Castle County - Earl Lofland
Page Objectives
• Being found in search
• Brand recognition, brand trust etc.
• Offers and Promotions
• Service & Support
Niche
Examples: Create Vitality For Life
Page Objectives
• Lead Generation
• Offers/promotions
• Engagement

Why we are now focusing on the
personal branding page.
Builds credibility
Connects to your Newsfeed ads
Pay to play means we now want targeted fans
We want to build an audience that connects

How do we
get fans?
How do we keep
those fans?
How do we convert our
fans into Members or
Distributors?
How do we convert
Fans into Profits?

First…
Why do we even want fans?
We want fans because that’s how we
can get our status updates a.k.a. Page
Posts into their newsfeeds.
The Newsfeed is the holy grail of
Facebook. It’s where the eyeballs are.
Getting into thousands of newsfeeds
get us EXPOSURE!

What kind of fans do want?
No we don’t want a bunch of low cost
fans from countries we don’t do
business in just for the sake of a ‘like’.
You want interested fans who read and
comment on your posts and your blogs,
who like and share your content, watch
your videos. Fans who are actually
interested in what you’re doing and
what you offer.

Who wants to be our fans anyways?
Maybe friends, family and our existing organization.
However this alone is too small a base of fans to rely on the
traffic needed for success.
How do we get Fans?

Why would strangers want to be our fans?
We are not well known brands or businesses
What can the average distributor post that would truly compel
people to want to be a fan and stay a fan?
Remember… People don’t come to Facebook to be promoted to…
It is difficult for the average distributor to consistently curate
interesting content that gets high engagement.

Why would a stranger care about us?
They don’t!
They care about themselves.
We have to ask these questions….

QUESTION ANSWER
What could we do that
would get a stranger, who
doesn’t know anything
about our Network
Marketing business to be a
Fan and stay and fan?
Target a broad range of interests using ads
and then Post fun, cool, entertaining,
educational and interesting things in their
newsfeed.
In short, we feed them what THEY want
based on our like campaigns and promote
our lead capture websites in the mean time.
Just like Television and radio does! Give you
great content and deliver ads around it.

QUESTION ANSWER
So how does that help us?
It earns us the right to
stay in their newsfeed,
and more importantly we
get to post a link to our
lead capture website in
EVERY post.
This get us EXPOSURE

FansFan Page
Exposure
Exposure
Traffic
Clicks
Success
Traffic Leads

What your page MUST do
Your page must help you Attract Traffic and Capture leads

Common Mistakes people make
• They don’t create posts that get high engagement
• They don’t pay to get fans
• Spam people or give a like, then beg for a like in return
• They don’t add links to their Lead Capture Websites
• They try to do everything on their own and waste time
and money
• They go by hunches and don’t use data and strategies

What about the video saying
advertising is worthless?
• Facebook isn’t perfect, but they still have the most
eyeballs that are easy to reach vs any other platform
• He’s saying it’s not worth it for independent creators,
non profits and regular folks to advertise.
Those categories don’t include us.
• Facebook's recent changes are no surprise and we'd be
naive to think Facebook would give us 100% free
advertising when they're now a publicly traded company.
However that doesn't mean it's not worth it.
• We’re about lead capture, he’s not. We’re in a completely
different universe with very different objectives.

What about the video saying
advertising is worthless?
• He’s right, don’t buy ‘Fans’
• Junk likes are worse than useless. He’s right
• There’s no way to delete fake fans. He’s right, so use
targeted ads only to countries Shaklee is in.
• His tests didn’t include legitimate businesses with
quality posts that people would engage with.
• It still has one of the longest on site viewing stats of every
website in the world. People are reading the newsfeed..
You want to be in THEIR newsfeeds.

Lets visit our research lab in action…

The Big Challenges
• Attracting fans is difficult to do without spending time and money testing
• Keeping the fans you do get is not easy
• Finding the content needed for posting multiple times a day is a challenge
• Monitoring the metrics and results and reacting to changes
• Teaching these skills to your team is difficult
• Having to deal with constant changes on Facebook is a never ending challenge
• Dealing with Facebook isn’t easy because they don’t like MLM, Home business

1. Choose your strategy
2. Ensure your page helps you generate leads
3. Set up a system to help you maintain and grow the page
4. Keep learning > join our Facebook Group!
5. Don’t try to do it all yourself, get help!
Quick Recap

The fastest way to get Fans and results
is to let our team do it for you!
JUMPSTART YOUR FANPAGE GROWTH

Success in Shaklee Depends on your
Ability to attract traffic and capture leads
In fact we’ve helped our
clients generate almost
500k fans to their pages
already!

Here’s what we do for you
We’ll set up and
customize your web browser
We'll connect your Facebook
profile and Fan page address to
your Freedom Project account

We'll customize your
Facebook Personal Profile
We'll set up and customize
your Facebook Fan Page

We'll set up your LIKE campaign
to help attract fans

Posting InsightsTips for Traffic
Here’s what we’ll teach you

You'll get our Facebook
Marketing 365 service
FREE FOR 30 DAYS
Don’t forget of THE BIG BONUS

YOU GET ALL THIS FOR JUST
$300OR 4 EASY PAYMENTS OF $85

Let’s recap what you get:
www.FanPageJumpstart.com
• Browser Set up and optimization
• Add Page Graphics
• Admin Set up
• Kick start Page Posts
• Set up your Like Campaign
• Training on posting, insights etc.
• Free Page management for 1 month
FAN PAGE JUMPSTART

FacebookProspectingAcademy.com
Join our Facebook Prospecting Academy
To get a complete understanding of how
to prospect on Facebook…

facebook.com/jody.steeg
Add me as a friend in Facebook

facebook.com/groups/yourfreedomproject
Join our Facebook Group

Fan page Profit Lab

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