25 quick wins to grow your business

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25 quick wins to grow your business

  1. 1. 25 Quick Wins to grow your business Evonomie® Ltd
  2. 2. 1. Organise a website • Still don’t have a website? • Customers search online for information about companies before they buy. • Organise a website, it’s ESSENTIAL!
  3. 3. 2. SWOT analysis • Stay one step ahead • Perform a SWOT analysis to identify opportunities and threats to your business or market.
  4. 4. 3. Competitor research! • What are your competitors doing? • Research to find out if there is a gap in the market.
  5. 5. 4. Review pricing • Is your pricing: – too high? – too low? • Can you introduce differential pricing?
  6. 6. 5. Do a PESTEL Analysis • Perform a PESTEL Analysis to identify external factors that could affect your business • Political • Economic • Social • Technological • Environmental • Legal
  7. 7. 6. Plan • Carry out marketing planning. • A marketing plan provides: – Direction – Focus – Instructions and action for the whole team
  8. 8. 7. Set up Google AlertsTM • Set up Google AlertsTM to be alerted when your company name or keyword is mentioned online. • Join in the conversation where possible.
  9. 9. 8. Survey customers • Speak to existing customers • Find out their current and future requirements • This can also generate work
  10. 10. 9. Call potential customers • Not a sales call! Make it a survey! • Introduce yourself • Why? – To get more business, create awareness of your company, its products or services, find out potential clients’ needs
  11. 11. 10. Sell to other countries • Can you sell to other countries? • Move into new markets • Trade and Invest have guides on its website
  12. 12. 11. Ask your staff • Find out from your staff if they have any ideas to grow the business • You could survey them online • Anonymously if required!
  13. 13. 12. Explore sales channels • Explore selling through other distribution channels. • Can you attract affiliates? • Sell to trade? • What other routes to market are available?
  14. 14. 13. Make buying easier • Can you make it easier for customers to buy? • Can you sell online? • Develop an iPhone app? • evelop an iPad app?
  15. 15. 14. Partners • Don’t go it alone! • Partner with a company, merge with a company, acquire a company - new customers, new products, new services, new markets!
  16. 16. 15. Use LinkedIn Use LinkedIn to • network with other professionals online • get recommended • get introduced to contacts • See www.linkedin.com
  17. 17. 16. Google Places • Be found! • List your business with Google Places • Try it out – type your business type and location into Google and see the results eg social media consultancy in Lichfield
  18. 18. 17. Diversify • Sell a new product / service to a new market • What’s around the corner? • What’s the next thing? • Find out now and move ahead
  19. 19. 18. PR • Do your own PR or engage a PR professional • Post articles online • Broadcast your news using video • Share on YouTube • Embed on your website and social media sites
  20. 20. 19. Invest in training Invest in training to help: • Make tasks easier or quicker • Add value to your business • Launch new products or service
  21. 21. 20. Be flexible • Can your product or service be delivered at a more convenient time for the customer?
  22. 22. 21. Buy a mailing list • Make sure it is from a credible organisation • Read the small print • Listed are rented – for how long? • Send out direct mail to potential customers
  23. 23. 22. Become an expert • Answer questions in your field on LinkedIn • Comment on blogs / forums
  24. 24. 23. Hold an open day • Invite existing customers and potential customers to meet your team and see what you do
  25. 25. 24. Go Digital! • Learn how to tweet, connect, Digg, like, update your status, recommend, share, comment, post and much more. www.oaktreepress.com
  26. 26. 25. Get some expert help • Evonomie® is a social media consultancy. We help companies and agencies by analysing and developing their social media presence.. • We can recommend reputable SEO companies, website companies and graphic designers. • Contact us www.evonomie.net • T 01543 258522
  27. 27. 25 Quick Wins to Grow Your Business 01543 258522 http://www.evonomie.net http://www.linkedin.com/companies/evonomie

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