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1. “Taste the Cloud of Happiness”

2. Introduction
Oreo A La Crema is a millennial dessert that mainly contains Oreo biscuit and
Nestle Cream with Condense milk. It was like graham cake but our Oreo a La Crema has
a thicker cream. Instead of a regular graham cracker, we use Oreo to be the cracker. It
was different to a typical graham that normally cover with thin layer of cream. Our
sophisticated product can obtain you appetize. And contain acceptable taste that can
make you fall in love.
In many years of dessert delicacy there are always a new and popular types
of dessert delicacy because of the new resources that we can find in today’s market.
Filipinos are the most creative people who pursue own experience and the most trends
about foods today. That’s why many delicacies invent in this generation. Because of that
we are proclaiming that our product is more millennial and more sophisticated that you
can’t imagine.
We are primarily sure that our product is very good and well prepare for the
other competitors who are more exposure to this kind of products. We are presuming that
our product is a hundred percent safe and can afford many students of BNAVHS.
Many of Filipinos have fondness of sweet because of their traditional foods
like Turon, Maja, Biko, Banana que and etc. We are introducing our product to our fellow
students that can evolve their typical desserts into a new type of spectacular dessert that
will make their happy. We are so great to see what will people in this campus react to our
product and their fulfilling emotion.
Our product is full of healthy contents like carbohydrates, vitamins, and fibers
that can help them to filled up energy and boost human activities. All of these can
formulate a happy everlasting life. We assure that our product will produce more qualities
and more flavors that will willing you to pay and taste the happiness and sweetness of
our product.

3. CHAPTER 1:
EXECUTIVE SUMMARY
A, Name of Business
The proposed name of the business is JDCRY Enterprise, it will primarily be known for
its acronym- JDCRY that comes from the first name initials of its owners- Jayrel, Diane,
Carl, Raquel, and Yokimura.
The second name of the business “Enterprise” pertains to the ability of its owners to do
difficult things in new ways that may associates to a business organization.
B. Goals of Business
JDCRY Enterprise plans to have a business that is not expensive for the consumer to buy
with a delicious and sweet taste that suit for everyone. Being new in the world of business,
the manufacturer aims to have a stable business that will not only help the company but
especially our community by giving people jobs and also for our product to be recognized
with a good quality, good services and a cheap price.
In the long run of JDCRY Enterprise, we intend to grow our business branches not only
in the Philippines but also in other country for everyone to know the product that we make
C. Location of the business
As we are amateur for this enterprise, we are placing our business in Barangay San
Agustin, Bauan, Batangas. It is located in the house of the owner. We put our business
to this location because it is near at the school so we can sell our product to the students.
D. Brief Description of the Business
JDCRY’s product is entitled Oreo a La Crema. Just like a graham, we think it became
popular with or without occasions and it is also been known for its thick cream that will
likely love by its creamy taste. This is the reason why it has a great advantage to another
competitor. It is also highly profitable since it is very inexpensive and can be marketable.
Hence, business will bear a tagline: ‘Taste the cloud of happiness’

4. 1. Organization and Management
Organization and Management are very essential in terms of manufacturing the product.
This section will discuss the strategies that the JDCRY Enterprise will do in terms of
dividing and managing the employees to maximize time during the production. The
company specifically aims to:
 To establish a name in terms of manufacturing sweet delicacies;
 To create a business that will establish job offerings to the locality of Bauan;
and
 To present a product that will fit to the customer liking and standard.
2. Marketing Aspect
This part of the study presents the marketing strategies that the JDCRY Enterprise will
done to make the product marketable. This section also includes the mission, vision, and
core values of the company. The following are the main objectives of JDCRY Enterprise
in terms of marketing aspect:
 To have a marketable sweet delicacy that will best fit the preference by all
class of people;
 To be recognized as the most known manufacturer in town by the good
quality of its product and services; and
 To achieve a business that has a great amount of profit.
3. Operations and Production Aspect
In this section the operation process will be discuss. This part of the study also includes
the raw materials that will be needed in production, labor requirements, plant location and
lay out also the product offered. The following are the objectives of JDCRY Enterprise in
terms of Operation and Production aspect:

5.  To produce a right amount of product that would be sold for a week
production;
 To attain a product which is highly customizable that will suit for the
customer’s preference and likes; and
 To create new flavors that would “click” and be loved by many customers.
4. Financial Aspect
Projects how much start-up capital is needed, sources of capital, returns on investment,
and other financial considerations. This part of the study is the most major and the section
of how our business will comes up of down. The following are the objectives of the study
in terms of financial aspect:
 Makes Business more efficient;
 To increase profit; and
 To determine company situation, if its growing or not.
5. Socio-economic Analysis
The socio-economic analysis is to establish a chance to help other people and to build a
great enterprise. This business can help and promote abilities and capability by the help
of JDCRY Enterprise.
 To put up the town’s advancement and amelioration;
 To build a greater competency in terms of business and
 To success a continuation of the community and deals with different race and
different organization.
E. Objectives of the Study
JDCRY Enterprise specifically aims to have a marketable product that would give a great
amount of profit and be known by its uniqueness and it good quality of its product and
services. Moreover, these objectives of the business include the establishing of job
offerings to the locality of San Agustin Bauan, Batangas that may be helpful to those
unemployed persons who wants a job.

6. F. Scope and Limitation
The scope of the operation of JDCRY Enterprise as a starting business will only be within
the vicinity of San Agustin, Bauan Batangas and other neighboring province when there
are opportunities.

7. CHAPTER 2
MARKETING ASPECT
A. Marketing Objectives of the study
This section is the presentation of the concept and information in market situation
specially the market plan and the marketing strategies. Specifically, the JDCRY
Enterprises recognize the following objectives;
 To create a product with a delectable taste that fits the costumers’ value;
 To provide inexpensive Oreo a La Crema to the municipality of Bauan and
areas near in Bauan; and
 To be known in the market as unique version of Oreo with different toppings
and its tastier cream will be love by the customer.
B. Vision
JDCRY Enterprises envisions itself to be the one of the entrepreneurs that produces a
unique home-made sweets product at small amount in San Agustin Bauan, Batangas.
C. Mission Statement
The mission of JDCRY Enterprises is to inspire healthier communities by connecting
people to Oreo a La Crema, to create delectable taste and healthy product that boost
one’s energy and build the best dessert product. We intend to make enough profit to
generate a fair return for our investors and to finance continued growth and development
in quality products. We also maintain a friendly, fair, and creative work environment, which
respects diversity, new ideas, and hard work.
D. Core Value
Commitment to work
The JDCRY Enterprise will surely provide you the best products made finely with hardship
and drive to work. We will invest in helping the customers, associates and communities
we serve reach their full potential, because we believe their success will ultimately
determine ours.

8. Perseverance
This company is very determined to achieve a delectable product that will surely satisfy
your cravings.
Optimism
All of the employees have positive insights about things that could possibly happen in the
future.
Respect
The administrators as well as the staffs are all responsible in taking care with each other
such as they treat every employee in an appropriate way.
Honesty
People in JDCRY Enterprise are all trustworthy wherein each individual are equally
evaluated in terms of core values. We will always strive to do what’s right. Even when no
one is looking.
Adaptability
We will retain long-term partnerships by continuously reevaluating our products,
processes and talent to meet changing market demands
Empowerment
We will trust our associates to make sound business decisions and we accept the need
for taking prudent level of risk.
E. Market Research
The uniqueness of Oreo a La Crema has a significant difference in terms of catching the
attention of consumers compared to common graham. The lower price of Oreo a La
Crema it gains possible consumers. Milk and creamy flavor have a delectable taste and
Oreo a La Crema is a good snack for everyone.

9. The different toppings, styles and flavors can make the product more interesting and it
would help to boost the appearance of Oreo a La Crema. Oreo as the filling of the product
it also collects customers since Oreo it has the ability to filled up energy and boost human
activities. Consuming Oreo a La Crema is better than other related products seeing as
the exclusivity of Oreo a La Crema product, appearance, packaging and the enjoyment
of its taste. Oreo A La Crema is a good start of the business even it is in home-made
product. It has a potential to be in the market and it sees that this product is negotiable.
F. Market Analysis
SWOT MATRIX ANALYSIS
Strength of the Company
1. Affordable
The existence of the common Oreo in the industry of the business and demand of the
product is an evidence of the popularity of sweet an Oreo. Oreo A La Crema can cost
only for PHP 15.00 coins per cup, that exact for the costumer value. For the years of this
popularity, it has been proved the good quality of Oreo even if in home-made product and
its small amount.
2. Easy to make
Oreo A La Crema product known as easy to made and bake specially in special occasion.
It is proven that Oreo a La Crema is only consumed hours to finish the full product. This
product undergoes only four processes which are mixing, molding, adding toppings and
packaging for the final procedure. Thus, it has been the easiest and delicious sweets and
dessert.
3. Uniqueness
Oreo A La Crema is a special type of Oreo which primarily contains Oreo and cream that
contributes the energy needed for an active life. By eating this product, the costumer
would be able to experience a new version of graham. The variety of the toppings and
cute shapes are great contribution of the uniqueness.

10. Weaknesses of the Company
1. Unpopular
One of the major concerns of the JDCRY entrepreneurs is the unpopularity of the product
Oreo a La Cream is a newest design in the market compare to the ordinary Oreo cream.
Since it is unfamiliar invention, the entrepreneur view as weakness of the company Oreo
a La Crema as a new version and the unpopularity in the market are needed to be known
first to collect more possible consumers. Majority of these entrepreneurs need to
advertise and improve their strategies in the promotion of the product.
2. Lack of Capital
The expensive ingredient of the Oreo a La Crema is one of tribulation of JDCRY
Enterprise. The primary reason is scantily production and cannot increase their operation
because of the lack of capital. It is also visible to the high cost of the ingredients and the
continuous innovation of prices in each ingredient, even if it is in high demand.
3. Lack of Equipment
One of the major weaknesses of Oreo a La Cream fabrication is the lack of equipment.
This resulted to a decrease of its construction, thus, decrease in the materials and
equipment needed in the production. As a result, the manufacturers tend to find for other
alternative equipment like cookie cutter. The lack of equipment affects directly the sales
of the company because of the production become lessen due to the incomplete of the
equipment.
Opportunities of the Company
1. Investors
We Filipinos usually ate sweets like graham. Oreo is one of the sweets that have
enjoyable taste. Sweet lovers are the great factors for the investors and some restaurants
who have desserts in their menu are the advisable investors. Oreo A La Cream produces
with oreo and cream that contributes to the costumer who are seeking for food that will
help to boost their energy. This new edition of oreo develops the great opportunities for
the investors and catch customer attention and numbers.

11. 2. Upcoming occasions
Of every Filipinos, sweets and desserts is a special part of every occasion, celebration
and feast. It has been a traditional activity all over the world and it can be considered as
a good factor in our company and can rate the higher demand in the market. Oreo A La
Crema is filled with Oreo and Cream have the greater chance to increase the sales and
expand the production especially during different occasions, candy party, and children’s
party.
3. Online Retailing
Having an online site for businesses is almost a necessity in the current business
climate, and it would be a great way to advertise our products and possibly expand our
business.
Threats of the Company
1. Competitors
Since graham product is not new in the market and to the buyers, there are many new
competitors in the market and areas in San Agustin, Bauan Batangas and nearby towns,
it also included online shops. Entrepreneurs considered competitors as threat because it
can affect our high demand and our selling strategies. It will be able to result the less
production of our product and lessen the customer through the different competitors.
2. People who doesn’t like sweets and allergies
Not all people are sweet lovers. Some of them don’t like sweets, allergies and
experiencing diabetes. It is hard for the entrepreneurs for those people who go in sugar
free diet. The people who are taking daily diet are one of the people who don’t eat sweets.
They believe that sugar contributes more fats in the body and directly affect the daily diet
of them. Allergy is a medical condition causes someone to become sick and irritating skin
after eating that is harmless to most of people. And, diabetes is a serious diseasein which
body cannot control the amount of sugar in their blood because they do not have enough
insulin. The persons who are experiencing allergy and diabetes are not even eat sweets
or dessert, especially if the doctor advices them. Entrepreneurs considered as threats
because the population enlarged the production may be fewer.

12. Weaknesses
W1 Unpopular
W2 Lack of Capital
W3 Lack of Equipment
Threats
T1 Competitors
T2 Allergies and people
who doesn’t like sweets?
Strength
S1 Affordable
S2 Easy to Make
S3 Uniqueness
S1W1 The unpopularity of the Oreo a
La Crema is needed to be known first
to collect the customers. This
product is affordable in different
class of the economic, and it would
lead to the possible consumers.
S2W2 The lack of capital of the
entrepreneurs can be solve because
it can easy to make. It can make the
production increase and the capital
may enlarge; the capital may revoke
in the high production of the
entrepreneurs.
S3W3 The uniqueness of Oreo a La
Crema can collect the high sales of
the company. The profit of the
company tends to buy the alternative
equipment.
S1T1 Different competitors
may affect the gross sale of
the company, but by its
small amount of this
product can transcend the
other competitors. And can
get more customers.
Opportunities
O1 Investors
O1W1 Many investors want for the
new version of the product and
something different in the market.
O1T1 The investors of the
company can raise the
sales and be the customer

13. Table 1. SWOT Matrix
G. Marketing Plan
1. Target Market
The target market of JDCRY Enterprises is mainly the local barangay of San Agustin
Bauan Batangas. The target markets of JDCRY Enterprise are Barangay San Agustin,
Bauan Batangas and Bauan National Agricultural and Vocational High School.
Specifically, Oreo A La Crema is in the public market and grocery stores. Those markets
have highly demand because of the sweet lover customer.
2. Marketing Mix (7p’s)
Product
Oreo A La Crema is a sweet delicacy that contains 2 pack all-purpose cream, 6tbsp of
condensed milk, crushed oreos and oreo vanilla sandwich cookies, hence product Oreo
a La Crema deeper from other competitors by its packaging, shape, presentation and
twist will make in our product.
O2Upcoming
Occasions
The unpopularity of the product can
gather investors in the newest design
compare to an ordinary sweet
graham.
O2W2 Upcoming occasions
increases the orders and production
of the company. A good deal of the
product can excess the profit, and
the income of the company will
supplement in the capital of the
company.
desires. By the investors
the JDCRY Enterprise
would have a good
performance than other
competitors.

14. Price
The product cost would depend on one piece of it cost PHP 15.00. Moreover, JDCRY
Enterprise choose cost-plus price pricing us our pricing category since our company
would be able to get here an exact amount needed to regain the money have been
spending. And to have a certain profit.
Place
The product Oreo a La Crema would be distributed in San Agustin, Bauan Batangas and
Bauan National Agricultural and Vocational High School to gain more possible
consumers. Moreover, our product Oreo a La Crema can be found within San Agustin,
Bauan Batangas.
Promotion
JDCRY Enterprise chooses discount and free taste as form of promotion to sell our
product in the possible consumer wherein Facebook Page is our main source to promote
our product.

15. People
All the persons involved in our product are the core people who are responsible in the
implementation of our business in which we utilize our manpower by dividing each
individual to their designated task.
Packaging
The primary packaging of our product is mainly made by Party Portion Cup wherein the
cup cover contains our company name, product name, address, contact number and
tagline. The packaging was made using a plastic cup as the major material. The
packaging’s dimension has a diameter of 8.
Positioning
The entrepreneurs would their product to be remembered by good services, great quality
of the product and by its delectable taste with a tagline “Taste the Cloud of Happiness”.