It was a group presentation in our marketing course.. It's totally innovative. We worked so hard on this. Hope you guys will like it

1. Twinkle Baby Milk

2. What are we??
1

3. Human
Or,
Homo Sapiens
2

4. Let’s go back to our Origin
3

5. We all started our life as a Baby.
4

6. •
In order to
live a healthy
and better life
every child
needs
nutritious food
5

7. Milk
6

8. vitami
ns
Protei
n
Minera
l Lipid
7

9. 8
From our birth our mother uses to
feed us her breast milk.

10. 09But there are problems
Lactation failure
Some child leave breastfeeding before
they are 6 month

11. That’s why We
are here
Twinkle Baby Milk
10
Healthier food
 for
 better life .

12. About Twinkle
We believe in our product quality and service.
Our product will be available at all retail store
we know better about the need and want of our
customers
Our product line contains different prices product at affordable
rate
11

13. 12Objectives:
We try to create a loyalty
employees for our customer to
satisfy them.
We provide quality product at
reasonable prices with good service

14. 13
Current
market
situation

15. 14Company Overview
Leading company in baby food market
It was founded 2007
Milk formulas have been devolved match the needs of
infant
Company aim to providing best quality milk to people of
bd

16. 15
Market Description
Huge completion
Market consist different types milk formula
Company trying to develop formula at customer desired
price
Trying to cover all possible market

17. 16
Product Review
Safe
Nutritious & digested
Source of energy with carbohydrates
Different pack size
All natural-no artificial
Calcium to build healthy bones
donatiotion

18. SWOT analysis
17

19. SWOT Analysis
Strengths
 A singular strategic position which mixes
powerful native brands.
 Sturdy internal growth and internal stress
on innovation.
 Serious stress on quality and advantage
of the merchandise.
Weakness
 Warehouse storage issues.
 Company is a smaller amount well-known.
 Unable to manage material costs.
Opportunity
 Smart name, well-known whole ends
up in customer’s loyalty.
 Increasing demand for additional offer.
 Will establish new joint ventures.
Threats
 Rivals doing additional vigorous.
advertisements and campaigns.
 Product rating not most popular by many
purchasers.
 So much fewer staffs than truly needed in
terms of tasks to be completed.

20. Marketing
strategy
19

21. Positioning
20

22. 21
1)We don’t just provide milk.It’s more than that
2)It’s a total health care and nutritious product
specially made for the child.
3) We promote and suggest breastfeeding while
other company promotes bottle feeding

23. 22
Pricing

24. 23
For pricing we follow MPP
We considered the buying
capability of our target
customer

25. 24Description Taka
Twinkle 1.(infant formula) 350gm 350
Twinkle1.(infant formula)400gm 460
Twinkle2.(infant formula)350gm 360
Twinkle2.(follow up formula)400gm 460
Twinkle2.(follow up formula)700gm 900
Twinkle3.(follow up formula)350gm 340

26. Distribution
25

27. 26
1)In the mature market we’ve to face competitors and
substitute that’s why
We’ve chosen Corporate vertical marketing system
2)We are the manufacturer and we also control our
whole seller and retailer shops.
So that we can satisfy our customer with good service
and supply

28. Our distribution
system

29. Communication
strategy

30. Advertis
ing
Public
relation
Sales
promotion
Direct
marketin
g

31. marketing research

32. Feedback
Setting the price
Product line with various amount
Survay
Eco friendly paper pack instead
of plastic pack

33. Our actions

34. Twinkle baby milk products are promoted through
many Medias, mainly through Television
Commercials and Newspaper Advertisements.
We design effective programs for attracting and
serving the segments. These are the actions

35. Telivisions
commercials
. We provide attractive real-life example and focus on
the nutrients food elements. Our advertisements
targets, income to middle income group of people.

36. News paper
advertise
Twinkle Baby milk Powder is also advertised
through Newspapers mainly, “Prothom Alo,
KalerKantha, Bangladesh Protidin” etc

37. Promoting
products
We also do some advertisement in different Malls,
Shopping Centre to promote our products

38. Sampling
. For the target Customers so that our valuable
customers can get better idea about our
products.

39. Camping
. As our Product has a Good position in the market,
so we do camping in different schools, colleges to
introduce our product

40. Fielding
In some cases our company team goes to customers
door to door and gets feedback which helps to increase
production quality and food quality

41. Online
We provide toll free numbers on every package so
that customers can share their views freely.

42. Outlets
We provide colorful outlets, and posters in different
locations to advertise our products that can attract the
customers.

43. Conclusion
Twinkle is today Bangladesh largest infant food company with its mission to
provide healthier life style. The company uses & develops their strategy on a
regular basis which is a key success factor in Bangladeshi market. By using
valuable marketing tools, they create competitive advantage for themselves which
ultimately helps them to reach their market as well as company’s objectives. Their
continuous renovation helps to make them leader in market which leads profit as
well as customer satisfaction. Twinkle is installing new plants & importing latest
technologies to improve. Moreover, innovation is one of its greatest strengths so it
has a bright future in Bangladesh .

44. Twinkle baby milk
Healthier food for better life