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The stand out title onthe advertis
informative,itisboldwhite againsta
blackbackground,makingitclearand
visible tosee,emphasisingthe
importance of the artists’names.Aswell
as thisthe white onblack background
givesconnotationsthatBjork’smusicis
everybody’slightinthe dark.
The pinkwritingagainisa
standout aspectof whatis a
colourful advert,itisan
informative technique that
showswhere topurchase
the albumfrom.The ‘get
closer’suggeststhatyou
feel close tothe artistwhen
youlistentoit.This would
entice the commonlistener
to buyit as naturallythey
aspire to be like the artist
theylike andlistentoo.
A reviewof the
albumisvisible,this
wouldfurtherentice
someone to
purchase as there is
an advertsayinghow
goodit is.Nextto
thistheyadvertise a
bonusfeature,which
adds value to
money,the word
‘limited’toaddthe
needtopurchase it
as youwill be singled
out of the one of a
fewpeople whoown
the edition.Aswell
as thisyou getthree
bonustracks which
othersmay nothave
heard.
The price of the albumis very
visible,the large fontistoshow
that itis goodvalue formoney,
the word ‘only’isusedtomake
youthink,oh,thisis actuallyvery
goodvalue.
The large picture
whichtakesup half
of the advertisthe
protagonistinthe
situation, itcouldbe
arguedthat she is
the centre of the
attractionwhen
lookingatthe
advert.The use of
the protagonist’s
large image attracts
your attentionas
you’re turningthe
pagesof the
magazine.Aswell as
thisthe artist has
usedbrightcolours
on ‘Bjork’s’hair,
whichagaincouldbe
usedas an eye
catchingtechnique.
The use of the
iconfor HMV
deliveryaddsa
further
informative
aspect,itgives
detailsof how
youcan getit,for
example
downloading
straightto your
device,orgetting
it deliveredfree
to yourhome.
The use of free
deliverycouldbe
usedto advertise
use of the HMV
webpage,so the
personbuying
may be able to
see otherdeals.