The document describes how a speaker at a real estate seminar twice generated a sense of urgency in order to increase sales. He first held up a $100 bill and had a young girl rush up on stage to grab it. Later, he pulled back a sheet to reveal boxes of DVDs and manuals, which the audience also rushed to grab. Both of these actions created a sense that opportunities were limited, leading to more sales when the products were later offered. The document argues that while creating urgency can boost sales, there are always opportunities available if you find ways to fulfill what people want.

1. Grab This Now!

2. Once I was at this goofy real estate
seminar.

3. The guy on stage was talking about
taking action.

4. Then he stopped talking, and held out
a $100.

5. Said nothing.

6. Finally a young girl went running up to
grab it, and he gave it to her.

7. The point (at least in the beginning)
was that when you see an opportunity,
you should grab it before somebody
else does.

8. However, the way he did it was a bit
underhanded.

9. One, because there are plenty of
opportunities to go around.

10. You don't really need to elbow past
people and run somewhere before
everybody else does.

11. Sure, sometimes there really IS only
one or two things available, but that's
generally by design.

12. Because this guy did the same thing a
few minutes later, by pulling back a big
sheet over a stack of products.

13. Boxes of DVDs and training manuals.
Maybe fifty of them.

14. Everybody rushed the stage again, and
they vanished pretty quickly.

15. Of course, later, when he offered them
for sale, he got WAY more sales than
he would have.

16. Which is why this was a pretty sneaky
way to generate sales.

17. He TWICE created a sense of urgency,
and a sense of "hurry up before I miss
out."

18. One the one hand, this is true.

19. You only can live every day once.

20. It's never ever going to come again.

21. You only get one shot at life. (At least
this one).

22. The longer you wait around, the less
time you've got left.

23. On the other hand, just walking down
a busy street will present TONS of
opportunities.

24. Things you never would have dreamed
of before.

25. Every single person you meet has a
HUGE amount of unfulfilled wants,
needs and desires.

26. If you figure out a way to get people
what they want, in a way that they
want it, you can make a TON of money.

27. Think of the last time you bought
something, anything, that you wanted.

28. Before, all you had was money. Then
you traded money for whatever that
was.

29. Maybe a cup of coffee.

30. Maybe a cheeseburger, maybe a move
ticket with your partner.

31. You likely felt pretty good making the
purchase, right?

32. Most people do.

33. Think of all the BILLIONS of people on
Earth, many of them making purchases
like that EVERY SINGLE DAY.

34. Buying something with money, and
feeling GOOD about it.

35. Think of that never ending flow of
money going around and around like
the ENERGY of the Earth.

36. People making stuff and selling to
people who want stuff.

37. The cool thing is that EVERYBODY is
both buying AND selling stuff, all at the
same time.

38. All you've got to do is figure out a way
to get in the game, and you'll be set.

39. mindpersuasion.com/money-love/