1.
Southgate
Commercial
Centre
Unit
A-­‐5-­‐1,
Level
5,
Block
A
No.2,
Jalan
Dua
Off
Jalan
Chan
Sow
Lin,
55200
Kuala
Lumpur
Internship Review
Feedback/Comment:
• Kathy came aboard the FaceBook marketing team and took to her task with
aplomb. She dealt with an urgent and complicated mess of advertising
campaigns at the initial start-up stages of Zalora. Kathy learned at an immense
speed and was building new FaceBook ad campaigns (a lengthy and intricate
process) within a day.
• Running FaceBook ad campaigns with a $USD 4000 daily budget is an immense
task, and as an intern, Kathy performed far beyond expectations. She applied
her intuitive fashion sense and local knowledge with great success. Kathy goes
beyond the call of duty without question and through her own initiative.
• Knowing the task at hand, Kathy worked with great efficiency and often into the
early morning hours, reflecting her commitment and tremendous work ethic.
• Kathy has gained excellent experience in online marketing and demographic
targeting – providing valuable insights for real-time CPC bid optimization and the
use of Google Analytics to interpret sales data. As such, she is highly proficient in
the use of Excel and can handle statistical reporting with ease.
I would highly recommend Kathy in any future endeavours. She is bright, ambitious and
destined to succeed.
Joshua Ho
Online Marketing Team Lead
Zalora Malaysia, Rocket Internet GmbH
Name: Kathy Tan
Position: Online Marketing Intern
Department: Online Marketing

2.
Southgate
Commercial
Centre
Unit
A-­‐5-­‐1,
Level
5,
Block
A
No.2,
Jalan
Dua
Off
Jalan
Chan
Sow
Lin,
55200
Kuala
Lumpur