Planning - where the magic first starts to happen, where brands are turned into living, breathing, evolving little creatures that earthlings can relate to, touch, taste, feel… and these creatures may not always be perfect but in planning school they learn values, they learn to stand up for what they believe in, they learn empathy, wonder, to talk less and listen more. Here me too brands learn that it’s ok to be different – that it’s necessary. I believe we can change the world…one ad at a time…by making great brands (that care, reward, inspire) famous and making famous brands great. Sometimes that means cutting the crap, often it means asking for help and always it means selling ideas that are a little bit frightening…and that’s what I will bring to the team…the ability to do just that.