Game publishing evolved long ago when they were a necessity. Digital publishers of today are offering game dev tools, insights and user profiling that are mainly based on their size. If small game developers would apply a "shared economy" approach to game publishing we have a chance of creating together, better tools, more insights and bigger success for anyone involved.

1. How Applying Shared Economy Approach Can Fix It
GAME PUBLISHING

2. • Open source company
• Community of 10,000 Devs
• Free to Play Framework
DO MORETOGETHER

3. ABOUT ME - YANIV NIZAN
ENGAGEMENT, RETENTION, MONETIZATION
eyeview - MonetizeVideos
INTENTclick - Blog Monetization
SOOMLA - Game Monetization

4. PUBLISHING
IN PASTTIMES
Putting CDs on Shelves

5. PUBLISHERS INTHE PAST
• Had means to make CDs and put them in boxes
• Had relationships with retailers
• No way to succeed without them

6. DIGITAL PUBLISHING
What is today's shelf space?

7. APP-STORE SHELFS

8. WHO DOMINATES
• Self published studio gets to the top charts
Self Published / Indie
Big Publisher

9. • Knowing what to measure and optimize
• Identifying the right time to push the throttle
• Development tools and frameworks
• Know how - how to build addictive games
• Insights - what audiences fit what game
• Adapting gameplay to different personas
dev tools
benchmarks
user profiles
PUBLISHING IN FREE 2 PLAY

10. PUBLISHERS' ADVANTAGE
Publisher data:
100 Games
100M end users
Indie data:
1-5 games
100K end users
1,000 times more know how and insights

11. BUT IF 10,000 INDIES JOIN
10K Indies:
10K-50K Games
1B end users
Indie data
Indie data joined
Publisher data

12. SHARED ECONOMY
Global trend empowering people

13. More rooms in shared
apartments than in hotels
Crowds can be a big
source of funding
Code share by developers
allows building great things
SHARED ECONOMY

14. IT'STIME

15. GAME DEVTIME
• It's time to build technologies together
• It's time to share game insights and data
• It's time for shared publishing

16. SHARED PUBLISHING
Vision of a Smarter Game Development

17. COMMUNITY TOOLS
Develop once Instead of 10,000 times

18. POWER OF STANDARD
• Game meta data in the same language
• Compare with others
• Leverage the wisdom of the community

19. POWER OF SHARED DATA
• Benchmark FB ratio against other games?
• What did other games do to improve?
• Did my users connect in other games?
• What triggered them to connect?

20. IT'STIME