Getting your Players to Facebook Connect

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Why some games get more than 50% of their users to connect with Facebook while others get only 2-3%. Learn some simple tips to get more users to sign up with their Facebook

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Getting your Players to Facebook Connect

  1. 1. FACEBOOK CONNECT Getting Your Players to Sign In
  2. 2. WHY BOTHER? • INCREASE RETENTION • WALL POSTS - GET THE WORD OUT • STORE USER PROGRESS • BUSINESS INTELLIGENCE
  3. 3. CASE STUDIES • • 55% of users to connect Facebook users pay more • • 70% connect 9x more likely to spend Diamond Dash • • 78% connect 3x more likely to spend
  4. 4. BUILD SOCIAL FUNCTION • Gifting • Challenges • Turn based gameplay • Teams
  5. 5. SIMPLY ASK • Pop up message • Every 5-10 sessions • Up to 3 times per user • Combine with promos
  6. 6. MAKE FB THE EASIEST CHOICE • Alternatives for connecting • Users prefer comparable options • FB must be the easiest
  7. 7. GIVE USERS AN INCENTIVE • Offer some free coins • Promote as a pop-up • Add to store • Combine with other promos
  8. 8. blog.soom.la • Free to Play game design • Game monetization • In App Purchase Tips

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