How To Develop A Successful Casual Social Game                      Rajat Agarwalla                          Co-Founder   ...
• Introduction To Casual Social Games• Building Your Casual Social Game  • Skills Required  • Game Selection  • Social Int...
INTRODUCTION TO CASUAL SOCIAL GAMESLearning by knowledge sharing
INTRODUCTION TO CASUAL SOCIAL GAMES• … Along Came Facebook• Social Games• Inspiring Success Stories    •    Zynga, Draw So...
BUILDING YOUR CASUAL SOCIAL GAMELearning by knowledge sharing
SKILLS REQUIRED• UI Design    •    Character & Level Design• Programming    •    Web, Desktop or, Mobile• QA / Testing• Fe...
GAME CHARACTERISTICS• Mass Appeal    •    Angry Birds• Simple Rules, No Special Skills    •    Farmville• Playing Time Per...
SOCIAL INTEGRATION• Finding Players    •    Lexulous, Zynga Poker, Tetris Battle• Achievements & Bragging Rights    •    F...
DEVELOPMENT•   Select Appropriate Launch Platform•   Follow Best Practices•   Build Fast, Release Faster•   Incorporate Us...
LAUNCH & MARKETING• Presence In AppStores• Social Channels For Publicity    •    Twitter, Facebook & G+ Pages• Paid Campai...
SCALING• Games In The Cloud    •    Amazon, Google App EngineLearning by knowledge sharing
QUESTIONS?Learning by knowledge sharing
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How to develop a successful casual social game by Rajat agarwalla

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If you want to make your social game go viral it is important to understand the nature of the social platform you are using. Viral channels on Facebook change frequently. Therefore, every viral feature needs to be socially acceptable through interaction between users in a game needs.

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How to develop a successful casual social game by Rajat agarwalla

  1. 1. How To Develop A Successful Casual Social Game Rajat Agarwalla Co-Founder RJ Softwares
  2. 2. • Introduction To Casual Social Games• Building Your Casual Social Game • Skills Required • Game Selection • Social Integration • Development • Launch & Marketing • Scaling• Q&ALearning by knowledge sharing
  3. 3. INTRODUCTION TO CASUAL SOCIAL GAMESLearning by knowledge sharing
  4. 4. INTRODUCTION TO CASUAL SOCIAL GAMES• … Along Came Facebook• Social Games• Inspiring Success Stories • Zynga, Draw Something, Playdom, Wooga• Potential In IndiaLearning by knowledge sharing
  5. 5. BUILDING YOUR CASUAL SOCIAL GAMELearning by knowledge sharing
  6. 6. SKILLS REQUIRED• UI Design • Character & Level Design• Programming • Web, Desktop or, Mobile• QA / Testing• Feedback AnalysisLearning by knowledge sharing
  7. 7. GAME CHARACTERISTICS• Mass Appeal • Angry Birds• Simple Rules, No Special Skills • Farmville• Playing Time Per Session • Lexulous• Multiple Levels, Increasing Difficulty, Surprises • Angry BirdsLearning by knowledge sharing
  8. 8. SOCIAL INTEGRATION• Finding Players • Lexulous, Zynga Poker, Tetris Battle• Achievements & Bragging Rights • Farmville, Tetris Battle• Referrals & Gifts • Farmville, Tetris Battle• Leaderboards & Levels • Zynga Poker, Tetris BattleLearning by knowledge sharing
  9. 9. DEVELOPMENT• Select Appropriate Launch Platform• Follow Best Practices• Build Fast, Release Faster• Incorporate User FeedbackLearning by knowledge sharing
  10. 10. LAUNCH & MARKETING• Presence In AppStores• Social Channels For Publicity • Twitter, Facebook & G+ Pages• Paid Campaigns • Pay Per Click • Cost Per InstallLearning by knowledge sharing
  11. 11. SCALING• Games In The Cloud • Amazon, Google App EngineLearning by knowledge sharing
  12. 12. QUESTIONS?Learning by knowledge sharing

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