The document discusses how marketing has shifted from traditional methods like TV, radio, and print ads to social media storytelling. It notes that visual content performs much better on social media than text. The key is for marketers to learn how to tell stories and showcase their brand's authentic human side on each social platform. Stories should provide value to customers and lead them toward a purchase. Those who refuse to adapt their marketing for social media will fall behind as many major businesses have already made this shift.