Aviation Business 2.0

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This was presented at the FATA - Florida Aviation Trade Association Annual Conference in 2009.

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  • Aviation Business 2.0

    1. 1. Aviation Business 2.0Where to invest in your marketing for the highest return<br />FATA ConferenceClearwater Beach, June 16, 2009<br />Michelle Raines<br />Founder and CEO, inc MARKETING LLC<br />Business Innovator and Marketer<br />
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    3. 3.
    4. 4. Take the “who would you trust” challenge?<br />Friends, colleagues, <br />people with similar interests <br />Or<br />Corporate Ad<br />
    5. 5. Important take aways… <br /><ul><li>Why is traditional marketing failing our businesses?
    6. 6. How to maximize your marketing dollars today.
    7. 7. Where is our future heading?
    8. 8. How to lead your industry?</li></li></ul><li>Why is traditionalmarketing failing our businesses?<br />
    9. 9. The average American is exposed to over…<br />3000<br />..ads per day.<br />
    10. 10. Today, Media is fragmented.<br />In 1960’s… <br /><ul><li> 4,400 radio stations
    11. 11. 8,400 magazine titles
    12. 12. 5.7 TV channels per home</li></ul>Today…<br /><ul><li>13, 500 radio stations
    13. 13. 17, 300 magazine titles
    14. 14. 82.4 TV channels per home
    15. 15. Millions of web sites
    16. 16. Billions of web pages</li></li></ul><li>Customers are not listening anymore!<br />With instant access to …<br /><ul><li>Websites
    17. 17. Blogs
    18. 18. Email
    19. 19. Podcasting
    20. 20. TiVO
    21. 21. Satellite Radio
    22. 22. Video on demand
    23. 23. IM
    24. 24. Search Engines
    25. 25. ipod</li></ul>The days of uninterrupted marketing are gone.<br />
    26. 26. In addition…<br />
    27. 27. Leaving customers,<br />employees and <br />management feeling <br />frustrated & <br />uncertain. <br />Resulting in <br />lossof <br />brand equity, <br />brandloyalty<br /> & consumers<br />trust. <br />
    28. 28. “Goods news, there has been a radical shift in advertising and marketing and it benefits everyone.”<br />
    29. 29. The rules have changed…its not about spamming 1,000,000 to convert 100.<br />Its about reaching the right 10 people who reach 100 people who reach 1,000 people. <br />
    30. 30.
    31. 31. Learn how to maximize your marketing dollars today.<br />
    32. 32.
    33. 33. Build Magnetic Strategy<br />Always think with the end in mind...<br /><ul><li> What do you hope to accomplish?
    34. 34. Who is your target market?
    35. 35. How will you reach them?</li></li></ul><li>Develop an Authentic Brand <br />
    36. 36.
    37. 37. Identify Customer Segments<br />Who is your audience?<br />What are their demographics?<br />Where do they live and how far will they travel?<br />What is their lifestyle?<br />What are their buying behaviors?<br />
    38. 38. Implement Attraction Channels<br />
    39. 39.
    40. 40.
    41. 41. Interactive Experience = Tribe<br />
    42. 42.
    43. 43.
    44. 44. Where is our future heading?<br />
    45. 45.
    46. 46.
    47. 47. The foundation for tomorrow is <br />here today. <br />
    48. 48. How to lead your industry?<br />
    49. 49. Adapt<br />StayInformed<br />Be fearless<br />Fresh<br />Original<br />Innovative<br />Give back<br />Listen<br />Be open<br />Solutions<br />Connect<br />Create<br />Be bold<br />Interact<br />Insight<br />Tweet<br />Creative<br />Engage<br />Creating Opportunity<br />Blog<br />Partner<br />Add value<br />Lead<br />Go green<br />Community<br />
    50. 50. How do I get Started?<br />
    51. 51.
    52. 52. The real source of wealth and capital in this new era is not material things.. it is the human mind, the human spirit, the human imagination, and our faith in the future. <br /> Steve Forbes<br /> Your most unhappy customers are your greatest source of learning.<br /> Bill Gates<br />A business has to be involving, it has to be fun, and it has to exercise your creative instincts. <br /> Richard Branson <br /> In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment. <br /> Charles Darwin<br />
    53. 53. Questions…<br />Michelle Raines<br />Founder and CEO, inc MARKETING LLC<br />Innovator ~ Marketer ~ Strategist<br />www.inc-marketing.com<br />Email: michelle@inc-marketing.com<br /> www.twitter.com/michelleraines<br /> Michelle Johnston/Raines<br />Thank you!<br />

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