The Art of Storytelling in
Today’s Social World
Presented by
Kim Garst
What is the
PROBLEM
And How Do You Fix It?
Marke&ng	
  has	
  
shi-ed!	
  We	
  have	
  to	
  
STOP	
  marke&ng	
  like	
  
it’s	
  2004!	
  
Marketers	
  have	
  spent	
  MILLIONS	
  on…	
  
Billboards	
   TV	
   Radio	
  Ads	
   Direct	
  Mail	
   Print	
  
NO	
...
Many	
  businesses	
  are	
  struggling	
  to	
  get	
  the	
  
aOen&on	
  of	
  the	
  their	
  customers.	
  
Can	
  you	
  name	
  the	
  last	
  &me…	
  
ü Picked	
  up	
  the	
  phone	
  and	
  called	
  a	
  
number	
  on	
  a	...
What	
  wins…billboards	
  or	
  
Cell	
  phones?	
  
What	
  do	
  you	
  do	
  if	
  your	
  ROI	
  today	
  from	
  TV,	
  
Billboards	
  or	
  Direct	
  Mail	
  is	
  in	
 ...
As	
  MARKETERS	
  we	
  have	
  to	
  become	
  
STORYTELLERS	
  
@1997	
  Mick	
  Stevens	
  from	
  The	
  Cartoon	
  Bank	
  
Success	
  =	
  PULL	
  Marke&ng	
  
Storytelling	
  is	
  how	
  we	
  
showcase	
  how	
  we	
  
SERVE	
  our	
  customers.	
  
	
  
VALUE	
  
VALUE	
  
VALU...
Stories	
  are	
  to	
  
lead	
  prospects	
  
down	
  the	
  path	
  
to	
  a	
  PURCHASE.	
  
First	
  things	
  first…you	
  goOa	
  have	
  their	
  
ATTENTION!	
  
We	
  have	
  tech	
  gadget	
  ADD!	
  
There	
  are	
  lots	
  
of	
  
choices!	
  
How	
  do	
  we	
  stand	
  out	
  in	
  a	
  crowded	
  
marketplace?	
  
We	
  have	
  to	
  lead	
  with	
  VALUE	
  
without	
  the	
  expecta&on	
  of	
  reward.	
  
People’s	
  &me	
  and	
  
aOen&on	
  are	
  
VALUABLE	
  and	
  
should	
  be	
  highly	
  
prized!	
  
	
  
Many	
  marketers	
  treat	
  social	
  media	
  as	
  
their	
  personal	
  broadcast	
  system.	
  
Social	
  media	
  is	
  like	
  a	
  huge	
  cocktail	
  
party…two-­‐way	
  conversa&ons!	
  
Are	
  you	
  talking	
  about	
  yourself	
  ALL	
  THE	
  
TIME?	
  
I	
  hope	
  the	
  
answer	
  is	
  
NO	
  J	
  
The	
  key	
  to	
  success	
  is…	
  
Learn	
  how	
  
to	
  story	
  tell	
  
on	
  each	
  
social	
  
plaborm.	
  
	
  
Those	
  who	
  don’t	
  will	
  drop	
  by	
  the	
  
wayside.	
  
Many	
  well	
  funded	
  businesses	
  with	
  
smart	
  people	
  at	
  the	
  helm	
  have	
  refused	
  
to	
  market	...
How	
  do	
  you	
  do	
  it	
  and	
  where	
  do	
  you	
  
start?	
  
Visual	
  Storytelling	
  
Visual content is
processed 60,000x
faster by the brain
than text.	
  
40% of people engage
more with visual
content than text.	
  
Photos on Facebook get
more likes, comments
and shares than text,
video or links.	
  
Articles with photos
get 94% more views.	
  
1.	
  Use	
  imagery	
  to	
  showcase	
  your	
  
brand	
  
2.	
  Personalize	
  for	
  	
  
individual	
  plaForms	
  
3.	
  Show	
  Your	
  Brand’s	
  AUTHENTIC	
  
Human	
  Side!!	
  
People	
  connect	
  with	
  people,	
  not	
  
logos.	
  
#thesweatlife	
  
4.	
  Tell	
  the	
  Story	
  
5.	
  Be	
  SHAREABLE	
  
#bestsummermoment	
  
6.	
  Be	
  USEFUL	
  
Whole	
  Foods	
  gets	
  
15x	
  the	
  value	
  
from	
  Pinterest	
  
that	
  they	
  do	
  on	
  
Facebook	
  and	
  
...
http://kimgarst.com/visualcontent 	
  
www.kimgarst.com
twitter.com/kimgarst
facebook.com/kimgarstboomsocial
linkedin.com/in/kimgarst
pinterest.com/kimgarst
inst...
How to Use Social Media to Tell Your Brand Story, by Kim Garst
How to Use Social Media to Tell Your Brand Story, by Kim Garst
How to Use Social Media to Tell Your Brand Story, by Kim Garst
Upcoming SlideShare
Loading in …5
×

How to Use Social Media to Tell Your Brand Story, by Kim Garst

4,115 views

Published on

Kim Garst
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama

Social media can dramatically impact a brand’s image positively and negatively. Nearly 2 billion people use it not only as a source of news and information, but also as a resource to compare, shop, follow and evaluate brands.

The major difference between the old and new forms of brand messaging is that the consumer controls the message. That does not mean that the corporation does not have control over its online image: If it instead takes a positive, proactive and strategically balanced approach to crafting and consistently delivering high-quality, engaging content (brand storytelling), it can enhance its overall brand appeal.

Kim will discuss brand storytelling using social media and provide listeners with detailed, actionable steps they can follow to develop a comprehensive social media content strategy.

How to Use Social Media to Tell Your Brand Story, by Kim Garst

  1. The Art of Storytelling in Today’s Social World Presented by Kim Garst
  2. What is the PROBLEM And How Do You Fix It?
  3. Marke&ng  has   shi-ed!  We  have  to   STOP  marke&ng  like   it’s  2004!  
  4. Marketers  have  spent  MILLIONS  on…   Billboards   TV   Radio  Ads   Direct  Mail   Print   NO  LONGER  WORKS!  
  5. Many  businesses  are  struggling  to  get  the   aOen&on  of  the  their  customers.  
  6. Can  you  name  the  last  &me…   ü Picked  up  the  phone  and  called  a   number  on  a  billboard   ü Didn’t  fast  forward  through  a   commercial   ü Rushed  out  to  your  mailbox  with   enthusiasm  to  see  the  latest  direct  sales   piece  
  7. What  wins…billboards  or  
  8. Cell  phones?  
  9. What  do  you  do  if  your  ROI  today  from  TV,   Billboards  or  Direct  Mail  is  in  the  toilet?  
  10. As  MARKETERS  we  have  to  become   STORYTELLERS  
  11. @1997  Mick  Stevens  from  The  Cartoon  Bank  
  12. Success  =  PULL  Marke&ng  
  13. Storytelling  is  how  we   showcase  how  we   SERVE  our  customers.     VALUE   VALUE   VALUE     ASK  FOR  THE  SALE    
  14. Stories  are  to   lead  prospects   down  the  path   to  a  PURCHASE.  
  15. First  things  first…you  goOa  have  their   ATTENTION!  
  16. We  have  tech  gadget  ADD!  
  17. There  are  lots   of   choices!  
  18. How  do  we  stand  out  in  a  crowded   marketplace?  
  19. We  have  to  lead  with  VALUE   without  the  expecta&on  of  reward.  
  20. People’s  &me  and   aOen&on  are   VALUABLE  and   should  be  highly   prized!    
  21. Many  marketers  treat  social  media  as   their  personal  broadcast  system.  
  22. Social  media  is  like  a  huge  cocktail   party…two-­‐way  conversa&ons!  
  23. Are  you  talking  about  yourself  ALL  THE   TIME?  
  24. I  hope  the   answer  is   NO  J  
  25. The  key  to  success  is…  
  26. Learn  how   to  story  tell   on  each   social   plaborm.    
  27. Those  who  don’t  will  drop  by  the   wayside.  
  28. Many  well  funded  businesses  with   smart  people  at  the  helm  have  refused   to  market  like  it’s  2014.  
  29. How  do  you  do  it  and  where  do  you   start?  
  30. Visual  Storytelling  
  31. Visual content is processed 60,000x faster by the brain than text.  
  32. 40% of people engage more with visual content than text.  
  33. Photos on Facebook get more likes, comments and shares than text, video or links.  
  34. Articles with photos get 94% more views.  
  35. 1.  Use  imagery  to  showcase  your   brand  
  36. 2.  Personalize  for     individual  plaForms  
  37. 3.  Show  Your  Brand’s  AUTHENTIC   Human  Side!!  
  38. People  connect  with  people,  not   logos.  
  39. #thesweatlife  
  40. 4.  Tell  the  Story  
  41. 5.  Be  SHAREABLE  
  42. #bestsummermoment  
  43. 6.  Be  USEFUL  
  44. Whole  Foods  gets   15x  the  value   from  Pinterest   that  they  do  on   Facebook  and   TwiWer   combined.  
  45. http://kimgarst.com/visualcontent   
  46. www.kimgarst.com twitter.com/kimgarst facebook.com/kimgarstboomsocial linkedin.com/in/kimgarst pinterest.com/kimgarst instagram.com/kimgarst

×