This book is for the people who want to learn the art of customer relationship building.

1. Presented By:
Bitasta BhadraBy- Gary Vaynerchuk

2. Praise for The Thank You Economy
Gary has seen the future of marketing. The TYE shows how
it’s built on both the time-honored techniques of listening to
& appreciating customers & the newer services like Twitter
that allow you to engage directly with customers at
unprecedented scale & speed.
Dick Costolo, CEO, Twitter
Appreciation is the secret to building sustainable businesses,
and Gary has crystallized why it matters more than ever in the
world of multi-platform commerce and media. If you want to
build a great business, you should read this book.
Fred Wilson, Co-Founder,
Union Square Ventures

3. OBJECTIVE
 Building blocks to create a powerful company
culture.
 Developing Traditional & Social Media Marketing
Strategies
 Using good intent to set everything in
motion.
 Delivering superior experience to customers
without investing lot of money, just a lot of heart.

4. EFFECTS OF ONLY INTERNET
 Illusion of 24/7 customer service
 Waste of time in search of a phone number, email address
in order to ask a question or report a complain
 Companies outsourced their customer service
 Deteriorating customer value

5. “Social Media is a bit like a kidney, you can survive with only one but your
chances of making it to old age are a lot better with two. Eventually, Social
Media will be as important to a business as a strong heart.”
– Gary Vayner, 2011
• Cultural Shift
• Humanisation of Business
• People talking about the commercials, likes, shares
and discussions over TV commercials & Billboards.

6.  There’s no ROI
 Social Media is still too young
 Social Media is just another trend that will pass
 Fear of negative word of mouth
 Unable to track & update their social media department
 We’re doing fine without it
 We tried it; it doesn’t work
 It takes too long to pay off
 Social Media works only for star-up, life style or tech
brands.

7. MARKET SCENARIO
&
TOTAL TRANSFORMATION
AD AGENCIES
PRINT MEDIA
ELECTRONIC
MEDIA
SOCIAL MEDIA

8. How to Win in The Thank You Economy
Instill the Right Culture Empower People

9. Instil the Right Culture
Culture Building Blocks:
 Begin with yourself
 Commit whole Hog
 Set the tone
 Trust your People
 Invest in Employees
 Be authentic

10.  Present your Heart & Soul to
Customer.
 Appreciate the Customer.
 Customers are KING, make them
feel so.
Empower People

11. Intent: Quality vs Quantity
- Social Media
If your intentions are good - it draws people to you.
Make connections! (Contacts are not enough.)
Go close to the emotional center.
Follow core principles.
Evoke an emotion - compel people to share.
"Use social media campaigns to create an
opportunity for engagement, not to force it."
"Simply talk, and listen."

12. Send a rose or a handwritten
condolence!
Create amazing customer
experience.
Collect data about your
customers,
it helps you paint a picture of
them.
Be flexible.
WALK THE EXTRA MILE

13. Going Where the People Go
•It showed up
•It showed up first
•It remembered that behind
every B2B transaction, there's a