Creating social justice initiatives online


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Creating social justice initiatives online

  1. 1. Creating social justice initiativesonlineSanjana HattotuwaAshoka News and Knowledge FellowTED FellowArchitect and co-curator, Groundviews
  2. 2. What really is this social media/new media ecosystem?• Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).• It supports the democratisation of knowledge and information, transforming people from content consumers into content producers. (Wikipedia)
  3. 3. What is social justice?• Social justice generally refers to the idea of creating a society or institution that is based on the principles of equality and solidarity, that understands and values human rights, and that recognizes the dignity of every human being.• Absence or end of war is not a just peace or society.
  4. 4. social media landscape
  5. 5. social media landscape today +
  6. 6. new media foundations• Blogs• Social networks (Twitter, Facebook)• Mobiles: SMS to social networking sites, mobile photography and video• Wired (ADSL) and wireless broadband (3G etc)• Greater access, also in Sinhala & Tamil• Lower transactional cost (cost per SMS, subscription for ADSL, cost per dongle, data subscriptions)
  7. 7. what’s new?• Ubiquity of two way communications• Addressable peoples, even those who IDPs or refugees• Both news generation and dissemination leverages new media• Disintermediated models vs. traditional media model• Citizens as producers• Low resolution, hyperlocal helps focus and granularity• Aggregation of low resolution helps macro analysis and strategy
  8. 8. the revolution Passive Media ConsumerInformation as a package Active / Reactive Consumer / Media Witness / ProducerInformation as a conversationKnowledge through curation
  9. 9. Question why | Tell your own story
  10. 10. example from abroad
  11. 11. crowdsourcing reports: Crowdvoice
  12. 12. dialogue & discussion: dropping knowledge
  13. 13. crisis in darfur: using google earth
  14. 14. “saffron revolution” in myanmar 2007• 100,000 people joined a Facebook group supporting the monks• No international TV crews allowed in the country• Mobile phone cameras were the first footage of the monks protest• Blogs from Rangoon were the only sources of information• The junta shut down all Internet and mobile communications
  15. 15. Our presentThe telegenic revolutions
  16. 16. all mainstream media use social media
  17. 17. examples from sri lanka
  18. 18. google moderate: participatory journalism
  19. 19. online video: vikalpa YouTube
  20. 20. alternative politics in sinhala
  21. 21. boondi alternative Sinhala
  22. 22. kottu: blog aggregation in Tamil, Sinhala and
  23. 23. sinhala bloggers union: Sinhala blog
  24. 24. twitter topical, pithy
  25. 25. civic media bearing witness
  26. 26. change making through civic mediaBe the change you want to seeCreate and curate frames of respectful dialogueBe critical of everything, but not equally soFail, it is the best way to learn. Be open about it.Challenge authority, age and conventional wisdom.Know what you want to see and communicate itStand up for principles, even if you are the only one.People will remember the hope you gave, not the site designTake risks, never be afraid to give it all upEmbrace technologyBear witness, not pursue regime change
  27. 27. media literacy
  28. 28. selecting the best produce
  29. 29. consuming the news• Buying fruits of vegetables • Consuming news• Check price • Check authorship• Weigh it in one’s hands • Check for veracity, quality• Look at it from all angles • Is it accurate, fair, topical? • What is the bias? Is it progressive?• Look at it in context • Select a few from many sources• Look at a few, not just one • Discard if out-dated information is• Discard if old presented• Ascertain location where it was • Be cautious of unverified information produced and breaking news
  30. 30. How to navigate social media?
  31. 31. creating relationships
  32. 32. Debates via Twitter
  33. 33. Debates via Skype
  34. 34. social networking: facebook750 million+ users
  35. 35. social networking: facebook reach Avg. FB account: 130 friends Groundviews FB page has 12,200+ fans Potential reach of ~1,586,000 FB accounts. Instantly.
  36. 36. social networking: facebook reach
  37. 37. social networking: facebook reach
  38. 38. producing content
  39. 39. google maps
  40. 40. blogging
  41. 41. micro-blogging
  42. 42. broadcasting via a PC
  43. 43. ustream: mobile phone broadcasting
  44. 44. flickr online photos
  45. 45. interactive timelines
  46. 46. bundling social media, adding value through curation &
  47. 47. word clouds
  48. 48. engaging with content
  49. 49. google news
  50. 50. google reader
  51. 51. take home• Think beyond text. Online is not print.• Think beyond prose. Online can be satire, verse, haiku!• Think of photos, audio, video. Rich media tells stories, adds context.• Think of SMS and crowd-sourcing, the audience are the producers.• Don’t suggest you know everything. Use the community to add value to story.• Link to other stories online, they add value.
  52. 52. Thank