Cooperative Marketing societies are those societies which are formed on the basis of mutual trust and cooperation of the farmers for their own common good relating to the sale of their produce and purchase of various inputs. Cooperative Marketing helps the farmers to avail the benefits of collective representation.

1. Indian Economy

2. Contents
Meaning And Suggestions of Cooperative Marketing,
Agriculture Marketing And 12th Plan

3. Meaning of
Cooperative
Marketing
• Cooperative Marketing societies are those
societies which are formed on the basis of
mutual trust and cooperation of the farmers
for their own common good relating to the
sale of their produce and purchase of various
inputs.Cooperative Marketing helps the
farmers to avail the benefits of collective
representation.
• In the words of Prof.V. Jesons,
“Cooperative Marketing means working
together for mutual benefit in solving
marketing problems.”

4. SuggestionsTo Improve
Cooperative Marketing
1. Multipurpose Societies :-
Cooperative marketing
societies should function in
coordination with other
societies such as primary, state
and central cooperative
societies.Thus multipurpose
societies would be more
successful than merely the
marketing societies.

5. SuggestionsTo Improve
Cooperative Marketing
2. Direct Relation With
Consumers :- Cooperative
marketing societies should
establish direct relation with
consumers.This will fetch the
farmer the maximum possible
price for his produce and the
consumer will have to pay
minimum possible, in the
absence of all middleman.

6. SuggestionsTo Improve
Cooperative Marketing
3. More Processing Activities :-
Cooperative societies should
pursue processing activity more
vigorously with a view to
earning higher profits from
farmers. For example, If Cotton
and Cotton Seeds are separated
and processed by the societies,
It will certainly fetch the farmer
higher seeds.

7. SuggestionsTo Improve
Cooperative Marketing
4. Establishment of Godowns :-
Cooperative marketing
societies should establish
godowns in the rural areas as
well as in the urban markets
with a view to facilitate storage.
Societies can seek credit from
the banks and the government
for construction of godowns.

8. SuggestionsTo Improve
Cooperative Marketing
5. Wider Area :- Cooperative
societies should widen their
area of operation. Cooperative
centers should be set up in far
off villages covering the whole
area.This will enable the
farmers to be in greater touch
with the societies facilitating
their functioning.

9. SuggestionsTo Improve
Cooperative Marketing
6. Grading :- Cooperative
marketing societies should
vigorously pursued the
operation of Grading.This helps
in getting remunerative price
for the crops.

10. SuggestionsTo Improve
Cooperative Marketing
7. Supply of Inputs :- Cooperative
societies should ensure that the
member farmers get essential
inputs like good quality seeds,
fertilizers, pesticides etc. at
competitive price and well in
time.

11. SuggestionsTo Improve
Cooperative Marketing
8. GovernmentAgency :-
Cooperative marketing societies
should function as government
agency. For instance, the
societies should ensure that the
Food Corporation of India
procures food grains only through
cooperative centers and not
directly from markets. Farmers
will thus get appropriate price for
their produce and it will also help
these societies to develop.

12. Agricultural Marketing
And 12th Plan
• For improving agricultural marketing, following measures are proposed in
12th plan :-
1. Modernization of Mandi infrastructure with adequate provision of
communication and transportation.
2. Boosting private sector participation in developing new regularized
agricultural markets and warehouse.
3. Preventing cartelization by traders and introducing Electronic Auction
platforms for all the Mandis where daily transactions are above 10crore.
4. Remunerative prices will be assured to the farmers for their crops.
5. Special emphasis will be given to markets of horticulture, floriculture,
livestock and fisheries.

13. Agricultural Marketing
And 12th Plan
6. Speeding up reforms in Agricultural Produce Market CommitteesAct in a time
bound manner to develop backward and forward lineages for agricultural
produce and marketing.
7. Marketing Information System will be further strengthened so that farmers
can be updated about current market price of their crops.
8. Modernization of warehouses under the aegis ofWarehouse Regulatory and
DevelopmentAuthority.
9. All wholesale agricultural markets will be professionally managed and
provided with electronic connectivity connected through internet.
10.Construction of rural godowns and cold storages will be further strengthened
to prevent post harvest losses.

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Thank You
Presentation By :-
Tarseam Singh