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summarized bysummarized by satrio pramudonosatrio pramudono
90 % of strategies fail
to deliver the desired result
Strategy Implementation as
We Know It Today
Introducing the
Implementation Compass
Eight Traditional Fundamentals
1. Communication the Vision
2. Identifying Obstacles
3. Creating a Sense of Urgency
4. Training
5. Identifying Change Agents
6. Rewarding & Recognizing
7. Setting and Celebrating Milestones
8. Monitoring Success
Major Challenges in ImplementationMajor Challenges in Implementation
1.Gaining support and action
2.Communicating the Change
3.Overcoming Resistance from
staff
What Works in Successful
Implementation (#1)
Leaders in the organization must
act as coaches and guides,
encouraging middle managers
through the change initiative.
Employee pay attention to what
leaders pay attention to. Holding
constant reviews will keep everyone
focused on the implementation.
Focus on the Actions that will
have the greatest impact on
the right results
Staff members need to know
not only what us expected
from them but also why
Execution is not just tactics –
it is a discipline and a
system.
(Larry Bossidy and Ram Charan)
Introducing the “Implementation Compass”Introducing the “Implementation Compass”
ICIC
PeoplePeople
Biz CaseBiz Case
CommunicationCommunication
MeasurementMeasurement
CultureCulture
ProcessProcess
ReinforcementReinforcement
ReviewReview
Fear of the Unknown
Need for Security
No Desire to Change
Security Feels Threatened
Poor Timing
Lack of Resources
Implementation is impossible
without hundreds or thousands
of people involved
dynamics of changedynamics of change
indifferenceindifference
resistanceresistance
supportsupport
how people respond
how people respond
characteristiccharacteristic
SaboteursSaboteurs MaverickMaverick
ss
GroupiesGroupiesDoubleDouble
AgentsAgents
FormingForming
winning teamwinning team
20%20%
70%70%
10%10%
What Works in Successful
Implementation (#People)
Mavericks become role models.
Through their behavior, they translate
the strategy implementation into
actions that everyone can understand
Staff members need to know
not only what is expected
from them but also why.
ICIC
PeoplePeople
CommunicationCommunication
MeasurementMeasurement
CultureCulture
ProcessProcess
ReinforcementReinforcement
ReviewReview
What Works in Successful
Implementation (#Biz Case)
A Solid Biz Case must create
a sense of urgency and
drive people to take action.
People need three things to
make strategy
implementation work:
1.Motivation
2.Means
3.Opportunity
ICIC
PeoplePeople
Biz CaseBiz Case
MeasurementMeasurement
CultureCulture
ProcessProcess
ReinforcementReinforcement
ReviewReview
An effective implementation communication should be…An effective implementation communication should be…
#1 - Coordinated, structured, and consistent#1 - Coordinated, structured, and consistent
#2 – Consist of Following:#2 – Consist of Following:
• Why the organization is changingWhy the organization is changing
• What they need to doWhat they need to do
• How they will benefitHow they will benefit
• How long the implementation will lastHow long the implementation will last
#3 – the don’ts:#3 – the don’ts:
• Town Hall MeetingsTown Hall Meetings
• EmailEmail  only 7% of the message is communicatedonly 7% of the message is communicated
#4 – Use the Cascade Kit#4 – Use the Cascade Kit
• Electronic PresentationElectronic Presentation
• Speaker notes & VideoSpeaker notes & Video
• A one-page FAQ sheetA one-page FAQ sheet
• Cascade feedback formCascade feedback form
What Works in Successful
Implementation (#Communication)
Communication is a process,
not a one-time events.
The person most listened to by
staff members is their immediate
supervisor  IMF case
7x7 means giving people
the message seven times
in seven different ways.
Communicate by using
the two attention styles:
emotional & numerical.
People typically remember only
about a third of what is said to them
ICIC
PeoplePeople
Biz CaseBiz Case
CommunicationCommunication
MeasurementMeasurement
CultureCulture
ProcessProcess
ReinforcementReinforcement
ReviewReview
““When you can measure what you are speakingWhen you can measure what you are speaking
about, and express it in numbers, you knowabout, and express it in numbers, you know
something about it.”something about it.”
ICIC
PeoplePeople
Biz CaseBiz Case
CommunicationCommunication
MeasurementMeasurement
CultureCulture
ProcessProcess
ReinforcementReinforcement
ReviewReview
What they talk about Organizational AlignmentWhat they talk about Organizational Alignment
Change their day-to-day
activities.
Organization often expect
different results from
doing the same thing.
Organization must keep
adopting and implementing new
strategies. It is sometimes easier to
change the environment
than to change the person.
Focus on demonstrating the
changes through everyday
activities that are highly visible.
Inflection
Point
ICIC
PeoplePeople
Biz CaseBiz Case
CommunicationCommunication
MeasurementMeasurement
CultureCulture
ReinforcementReinforcement
ReviewReview
““Focus on the way you work and looking for improvements.Focus on the way you work and looking for improvements.
Adopt the best practice available in the market. Learn fromAdopt the best practice available in the market. Learn from
other organizations’ success and failures”other organizations’ success and failures”
Be the Number OneBe the Number One
Benchmarking
• Catch-up
• Leapfrog
Innovate
•Doing things differently
Characteristic of a Best-in-the-World OrganizationCharacteristic of a Best-in-the-World Organization
Global RecognitionGlobal Recognition
Excellence in One Key Area OnlyExcellence in One Key Area Only
Full System and Structure SupportFull System and Structure Support
High Value CreationHigh Value Creation
High EthicsHigh Ethics
Strong People and High MoralsStrong People and High Morals
Social ResponsibilitySocial Responsibility
ICIC
PeoplePeople
Biz CaseBiz Case
CommunicationCommunication
MeasurementMeasurement
CultureCulture
ProcessProcess
ReinforcementReinforcement
ReviewReview
It’s about gaining commitment & giving
Think Pleasure at Work
Staff Recognition
In motivation to work, pay is
not a positive but a negative.
Give the employee the option
to choose their own form of
recognition
The options: Travel, Personal/Professional,
Development/Entertainment, Charity
Donations
ICIC
PeoplePeople
Biz CaseBiz Case
CommunicationCommunication
MeasurementMeasurement
CultureCulture
ProcessProcess
ReinforcementReinforcement
ReviewReview
““While travelling across the bridge, keep looking back andWhile travelling across the bridge, keep looking back and
checking that everything is heading in the right direction, achievingchecking that everything is heading in the right direction, achieving
the right result, and learning from mistakes and successes”the right result, and learning from mistakes and successes”
That’s All Folks
““taking the right action to create the right results”taking the right action to create the right results”
““But sometimes it is done unintentionally”But sometimes it is done unintentionally”
Learn more about: Business Blunders & Serendipity Factor
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Bricks to bridges : Managing Change