SlideShare a Scribd company logo
1 of 170
Design Fundamentals
DESIGN FUNDMENTALS
• STUDENT LEARNING OBJECTIVES
What will we do in this class and why is it important?
DESIGN
Web Design
Web Design
Game Design
Graphic Design
Design in Illustration
Design in Illustration
Design in Fine Art
Design in Fine Art
Architectural Design
Architectural Design
Interior Design
Interior Design
Landscape Design
Display Design
Industrial Design
Product Design
Product Design
Fashion Design
Fashion Design
Make-Up Design
Make-Up Design
Costume Design
Costume Design
Textile Design
Accessory Design
Design in Body Art
Floral Design
Food Design
Food Design
Stage Design
Design in
Photography
OBJECTIVES
1. Identify and define the PRINCIPLES and
ELEMENTS OF DESIGN.
ELEMENTS of DESIGN
• One of the fundamental or irreducible components
making up a whole.
ELEMENTS OF DESIGN:
• Line
• Shape/Form
• Space
• Color
• Texture
• Value
• Time/Motion
LINE
SHAPE/FORM
SHAPE/FORM
TEXTURE
VALUE
VALUE
COLOR
COLOR
COLOR
COLOR
COLOR
SPACE
SPACE
SPACE
TIME/MOTION
PRINCIPLES OF DESIGN:
• Balance
• Contrast
• Emphasis
• Proportion
• Unity
• Rhythm
BALANCE
BALANCE
BALANCE
CONTRAST
DIRECTIONAL FORCE
EMPHASIS/subordination
EMPHASIS/subordination
SCALE
PROPORTION
SCALE/PROPORTION
UNITY
UNITY
RHYTHM
RHYTHM
OBJECTIVES
1. Identify and define the PRINCIPLES and
ELEMENTS OF DESIGN.
2. Identify examples the Principles and Elements of
Design found in media.
3. Identify examples of Principles and Visual Elements
in works of art.
4.
• Explore Color Systems such as RGB, CMYK and
understand value, hue, and saturation
Color Systems
5. Produce a variety of compositional arrangements in
various mediums demonstrating principles of design
such as unity, balance, rhythm, repetition, and variety.
ALTERNATIVE PROJECTS
6. Demonstrate an ability to understand the
conceptual requirements of each assigned project
and a willingness/ability to adhere to standard
guidelines.
CONCEPT
CONCEPT
7. Demonstrate sufficient technical skill to produce
finished presentations in keeping with professional
industry and gallery standards.
PROFESSIONALISM
8. Demonstrate an ability to compose design elements
with a sufficient degree of originality and creativity
rather than copying examples directly.
ORIGINALITY
C-P-O
C-P-O
• CONCEPT
C-P-O
• CONCEPT
• PROFESSIONALISM
C-P-O
• CONCEPT
• PROFESSIONALISM
• ORIGINALITY
9. Perform aesthetic judgment during class critiques in
order to identify the uses of the Principles and
Elements in a work of art.
CLASSROOM CRITIQUE
DESIGN FUNDAMENTALS overview
DESIGN FUNDAMENTALS overview
DESIGN FUNDAMENTALS overview
DESIGN FUNDAMENTALS overview
DESIGN FUNDAMENTALS overview
DESIGN FUNDAMENTALS overview

More Related Content

Similar to DESIGN FUNDAMENTALS overview

The Science of Visual Design: Creating Strong Graphics for ID
The Science of Visual Design: Creating Strong Graphics for IDThe Science of Visual Design: Creating Strong Graphics for ID
The Science of Visual Design: Creating Strong Graphics for IDJames Washok
 
Design Elements and Principle Assignment.pptx
Design Elements and Principle Assignment.pptxDesign Elements and Principle Assignment.pptx
Design Elements and Principle Assignment.pptxAshmineKaur
 
Gd1 Chapter 3 - Design
Gd1 Chapter 3 - DesignGd1 Chapter 3 - Design
Gd1 Chapter 3 - Designmjb77ny
 
Principles of Design - Graphic Design Theory
Principles of Design - Graphic Design TheoryPrinciples of Design - Graphic Design Theory
Principles of Design - Graphic Design TheoryAbanoub Hanna
 
Principles of design_ppt
Principles of design_pptPrinciples of design_ppt
Principles of design_pptPrince Meraj
 
Design elements and principles
Design elements and principlesDesign elements and principles
Design elements and principlesMaged A. Morsy
 
Visual in Instruction
Visual in InstructionVisual in Instruction
Visual in InstructionBong Reyes
 
Design for Developers
Design for DevelopersDesign for Developers
Design for DevelopersTerry Ryan
 
CSE 615 Designs
CSE 615 DesignsCSE 615 Designs
CSE 615 DesignsMsKeithley
 
Chapter 8 Support materials and visualization for de
Chapter 8 Support materials and visualization for deChapter 8 Support materials and visualization for de
Chapter 8 Support materials and visualization for deAngel Jones
 
Graphic design by Muhammad Mujeeb Riaz
Graphic design by Muhammad Mujeeb RiazGraphic design by Muhammad Mujeeb Riaz
Graphic design by Muhammad Mujeeb RiazMujeeb Riaz
 
GD1 Chapter 3a Design.pptx
GD1 Chapter 3a Design.pptxGD1 Chapter 3a Design.pptx
GD1 Chapter 3a Design.pptxmjb77ny
 
30 GD1 Chapter 3a Design.pptx
30 GD1 Chapter 3a Design.pptx30 GD1 Chapter 3a Design.pptx
30 GD1 Chapter 3a Design.pptxmjb77ny
 
Evalauations why what how
Evalauations why what howEvalauations why what how
Evalauations why what howSimon Gummer
 

Similar to DESIGN FUNDAMENTALS overview (20)

The Science of Visual Design: Creating Strong Graphics for ID
The Science of Visual Design: Creating Strong Graphics for IDThe Science of Visual Design: Creating Strong Graphics for ID
The Science of Visual Design: Creating Strong Graphics for ID
 
Visual design
Visual designVisual design
Visual design
 
Design Elements and Principle Assignment.pptx
Design Elements and Principle Assignment.pptxDesign Elements and Principle Assignment.pptx
Design Elements and Principle Assignment.pptx
 
Poster Designing
Poster Designing Poster Designing
Poster Designing
 
Week 5 - Visual Principles
Week 5 - Visual PrinciplesWeek 5 - Visual Principles
Week 5 - Visual Principles
 
Gd1 Chapter 3 - Design
Gd1 Chapter 3 - DesignGd1 Chapter 3 - Design
Gd1 Chapter 3 - Design
 
Principlesofdesign
PrinciplesofdesignPrinciplesofdesign
Principlesofdesign
 
Principles of Design - Graphic Design Theory
Principles of Design - Graphic Design TheoryPrinciples of Design - Graphic Design Theory
Principles of Design - Graphic Design Theory
 
Principles of design_ppt
Principles of design_pptPrinciples of design_ppt
Principles of design_ppt
 
Design elements and principles
Design elements and principlesDesign elements and principles
Design elements and principles
 
Visual in Instruction
Visual in InstructionVisual in Instruction
Visual in Instruction
 
Visual Design.pptx
Visual Design.pptxVisual Design.pptx
Visual Design.pptx
 
Design for Developers
Design for DevelopersDesign for Developers
Design for Developers
 
CSE 615 Designs
CSE 615 DesignsCSE 615 Designs
CSE 615 Designs
 
Chapter 8 Support materials and visualization for de
Chapter 8 Support materials and visualization for deChapter 8 Support materials and visualization for de
Chapter 8 Support materials and visualization for de
 
Graphic design by Muhammad Mujeeb Riaz
Graphic design by Muhammad Mujeeb RiazGraphic design by Muhammad Mujeeb Riaz
Graphic design by Muhammad Mujeeb Riaz
 
002 week of the 25th
002 week of the 25th002 week of the 25th
002 week of the 25th
 
GD1 Chapter 3a Design.pptx
GD1 Chapter 3a Design.pptxGD1 Chapter 3a Design.pptx
GD1 Chapter 3a Design.pptx
 
30 GD1 Chapter 3a Design.pptx
30 GD1 Chapter 3a Design.pptx30 GD1 Chapter 3a Design.pptx
30 GD1 Chapter 3a Design.pptx
 
Evalauations why what how
Evalauations why what howEvalauations why what how
Evalauations why what how
 

More from Jacques de Beaufort

The Extended Pose (Extended Version)
The Extended Pose (Extended Version)The Extended Pose (Extended Version)
The Extended Pose (Extended Version)Jacques de Beaufort
 
Assignment: final project DEBEAUFORT
Assignment: final project DEBEAUFORTAssignment: final project DEBEAUFORT
Assignment: final project DEBEAUFORTJacques de Beaufort
 
Assignment: book cover DEBEAUFORT
Assignment: book cover DEBEAUFORTAssignment: book cover DEBEAUFORT
Assignment: book cover DEBEAUFORTJacques de Beaufort
 
Assignment: repetition, variety, gestalt DEBEAUFORT
Assignment: repetition, variety, gestalt DEBEAUFORTAssignment: repetition, variety, gestalt DEBEAUFORT
Assignment: repetition, variety, gestalt DEBEAUFORTJacques de Beaufort
 
point, line, shape, mass, volume, texture, value DEBEAUFORT
point, line, shape, mass, volume, texture, value DEBEAUFORTpoint, line, shape, mass, volume, texture, value DEBEAUFORT
point, line, shape, mass, volume, texture, value DEBEAUFORTJacques de Beaufort
 
emphasis and focal point DEBEAUFORT
emphasis and focal point DEBEAUFORTemphasis and focal point DEBEAUFORT
emphasis and focal point DEBEAUFORTJacques de Beaufort
 
Assignment: Line and Direction DEBEAUFORT
Assignment: Line and Direction DEBEAUFORTAssignment: Line and Direction DEBEAUFORT
Assignment: Line and Direction DEBEAUFORTJacques de Beaufort
 
de Beaufort REFLECTION AND REFRACTION
de Beaufort REFLECTION AND REFRACTIONde Beaufort REFLECTION AND REFRACTION
de Beaufort REFLECTION AND REFRACTIONJacques de Beaufort
 

More from Jacques de Beaufort (20)

The Extended Pose (Extended Version)
The Extended Pose (Extended Version)The Extended Pose (Extended Version)
The Extended Pose (Extended Version)
 
OVERVIEW Drawing 1
OVERVIEW Drawing 1 OVERVIEW Drawing 1
OVERVIEW Drawing 1
 
Drawing 2 Materials.doc
Drawing 2 Materials.docDrawing 2 Materials.doc
Drawing 2 Materials.doc
 
Drawing 1 Materials.doc
Drawing 1 Materials.docDrawing 1 Materials.doc
Drawing 1 Materials.doc
 
Design Materials.doc
Design Materials.docDesign Materials.doc
Design Materials.doc
 
HMS FINALISTS 2023
HMS FINALISTS 2023HMS FINALISTS 2023
HMS FINALISTS 2023
 
Assignment: final project DEBEAUFORT
Assignment: final project DEBEAUFORTAssignment: final project DEBEAUFORT
Assignment: final project DEBEAUFORT
 
Assignment: book cover DEBEAUFORT
Assignment: book cover DEBEAUFORTAssignment: book cover DEBEAUFORT
Assignment: book cover DEBEAUFORT
 
Assignment: repetition, variety, gestalt DEBEAUFORT
Assignment: repetition, variety, gestalt DEBEAUFORTAssignment: repetition, variety, gestalt DEBEAUFORT
Assignment: repetition, variety, gestalt DEBEAUFORT
 
point, line, shape, mass, volume, texture, value DEBEAUFORT
point, line, shape, mass, volume, texture, value DEBEAUFORTpoint, line, shape, mass, volume, texture, value DEBEAUFORT
point, line, shape, mass, volume, texture, value DEBEAUFORT
 
Contrast DEBEAUFORT
Contrast DEBEAUFORTContrast DEBEAUFORT
Contrast DEBEAUFORT
 
Balance DEBEAUFORT
Balance DEBEAUFORTBalance DEBEAUFORT
Balance DEBEAUFORT
 
Rhythm and Pattern DEBEAUFORT
Rhythm and Pattern DEBEAUFORTRhythm and Pattern DEBEAUFORT
Rhythm and Pattern DEBEAUFORT
 
Unity DEBEAUFORT
Unity DEBEAUFORTUnity DEBEAUFORT
Unity DEBEAUFORT
 
emphasis and focal point DEBEAUFORT
emphasis and focal point DEBEAUFORTemphasis and focal point DEBEAUFORT
emphasis and focal point DEBEAUFORT
 
Assignment: Line and Direction DEBEAUFORT
Assignment: Line and Direction DEBEAUFORTAssignment: Line and Direction DEBEAUFORT
Assignment: Line and Direction DEBEAUFORT
 
directional force DEBEAUFORT
directional force DEBEAUFORTdirectional force DEBEAUFORT
directional force DEBEAUFORT
 
Scale and Proportion DEBEAUFORT
Scale and Proportion DEBEAUFORTScale and Proportion DEBEAUFORT
Scale and Proportion DEBEAUFORT
 
de Beaufort REFLECTION AND REFRACTION
de Beaufort REFLECTION AND REFRACTIONde Beaufort REFLECTION AND REFRACTION
de Beaufort REFLECTION AND REFRACTION
 
de Beaufort FIGURE BASICS
de Beaufort FIGURE BASICSde Beaufort FIGURE BASICS
de Beaufort FIGURE BASICS
 

Recently uploaded

HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfUjwalaBharambe
 
ROOT CAUSE ANALYSIS PowerPoint Presentation
ROOT CAUSE ANALYSIS PowerPoint PresentationROOT CAUSE ANALYSIS PowerPoint Presentation
ROOT CAUSE ANALYSIS PowerPoint PresentationAadityaSharma884161
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Hierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementHierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementmkooblal
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTiammrhaywood
 
Quarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up FridayQuarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up FridayMakMakNepo
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomnelietumpap1
 
Romantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptxRomantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptxsqpmdrvczh
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxDr.Ibrahim Hassaan
 

Recently uploaded (20)

HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
 
ROOT CAUSE ANALYSIS PowerPoint Presentation
ROOT CAUSE ANALYSIS PowerPoint PresentationROOT CAUSE ANALYSIS PowerPoint Presentation
ROOT CAUSE ANALYSIS PowerPoint Presentation
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
Hierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementHierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of management
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
 
Rapple "Scholarly Communications and the Sustainable Development Goals"
Rapple "Scholarly Communications and the Sustainable Development Goals"Rapple "Scholarly Communications and the Sustainable Development Goals"
Rapple "Scholarly Communications and the Sustainable Development Goals"
 
Quarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up FridayQuarter 4 Peace-education.pptx Catch Up Friday
Quarter 4 Peace-education.pptx Catch Up Friday
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choom
 
OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...
 
Romantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptxRomantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptx
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptx
 

DESIGN FUNDAMENTALS overview