3. The Aims of the Organization
The Aims of the Organization
An arts-based community
development organization reducing
social isolation.
.
4. Organization Development
1996
Founded by
Scotsman Neil
Gaffney
1998
Joyce Fernandes
becomes
Executive Director
2009
Recurring
annual
deficits begin
2011
Move towards
year-round
programming
begins
2010
Net assets go
into the red
2012
Could end
the year
with a
sizeable
deficit
5. ·
The 2012 Deficit
Was around $65,000 at the start of November
Has been cut to around $45,000 and is reducing further each day
o Revolution Brewery Fundraiser
o Annual Appeal
archi-treasures is committed to raising the money required over the next couple of months.
There are NO PLANS TO SHUT DOWN
8. Problem Definition
Fundraising
Barometer
Strategic targeting of
funding sources required
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
Running recurring
annual deficit that’s
creating barriers to
a continued, stable
existence
Marketing impetus
that generates
interest from
potential
donors, project
partners and local
businesses needed
14. Benchmark Findings
Marketing
Direct Fundraising on Social Media – How effective is it?
120%
100%
$10,001 & above
80%
$1,001-$10,000
60%
$1-$1,000
Not Fundraising
40%
20%
0%
Facebook
Twitter
Youtube
LinkedIn
14
17. Recommendations
Marketing
Integrate Social Media into your events, website and email communications
Events
Programs
Increase
Attendance
Promote social
media and increase
followers
Website
Fundraisers
Promote printed
materials and
increase following
Social Media:
Facebook and
Twitter
Increase website
views and info access
Promotes enewsletter and
increases subscriber
base
Links to increase
following on social
media
Email
Newsletter
17
A vast majority of non-profits have established some kind of a social media presenceArchitreasures does have a Twitter and Facebook presence, but can benefit from a focused strategy for social media use.The big 3 of Social Media when it comes to non-profits are Facebook, Twitter & Youtube (in that order)Social media is free, easy, and reaches a broad audience
A vast majority of non-profits have established some kind of a social media presenceArchitreasures does have a Twitter and Facebook presence, but can benefit from a focused strategy for social media use.The big 3 of Social Media when it comes to non-profits are Facebook, Twitter & Youtube (in that order)Social media is free, easy, and reaches a broad audience
...it does not effectively raise money.
What purpose, then, is social media useful for?
Facebook is most useful for increasing organizational visibility, building a base of supporters and mobilising support for particular causesImprovements in these key areas, in turn, helps the non-profit reach out more effectively to a larger segment of the population for its traditional fundraising efforts
Social Media supporter base grown through Integration with multiple outreach methods
