26. “...the iPad had cannibalized sales
from laptop PCs, especially
netbooks, by as much as 50%.”
-Brian Dunn, CEO Best Buy
http://online.wsj.com/article/SB10001424052748703376504575491533125103528.html
28. iPad Users by Gender
Male Female
70
52.5
35
17.5
0
iPad
http://ymobileblog.com/blog/2010/05/06/apple-ipad-user-analysis/
29. Other Statistics
• 58.0% have bachelor’s degrees or higher
• 44.3% with household income > $100,000
• 48.7% own iPod touches
• 43.0% own iPhones
• 27.2% own Blackberry devices
http://designtaxi.com/news/31438/AdColony-Releases-iPad-User-Survey-Demographics/
69. Add Physicality and
Heightened Realism
Whenever possible, add a realistic, physical dimension
to your application. The more true to life your
application looks and behaves, the easier it is for people
to understand how it works and the more they enjoy
using it.
- iPad Human Interface Guidelines
70.
71.
72.
73. Delight People with
Stunning Graphics
One way to increase the perceived value of your
application is to replicate the look of high-quality or
precious materials. [ ex. leather, metal, wood]
- iPad Human Interface Guidelines