This document discusses improving mobile user experiences. It notes that mobile is the primary way people access the internet in some countries. Constraints on mobile like form factor and battery life must be considered. Simple interfaces work best for mobile. Native apps have advantages over mobile web, but the line is blurring. Windows Mobile was replaced by Windows Phone 7 which improved the user experience. The document emphasizes understanding user behaviors and focusing on usability.
3. Poles prefer the mobile web
over newspapers
AND THEY’RE THE HIGHEST MOBILE WEB USERS IN EUROPE!
Source: http://www.eiaa.net/news/eiaa-articles-details.asp?id=216&lang=1
11. Mobile is the primary method
of accessing the internet
IN SOUTH AFRICA. OTHER COUNTRIES WILL FOLLOW SUIT.
Source: ITU report
photo source: http://www.flickr.com/photos/8628950@N06/2145430339/
12. Analogue to Digital to Human
INTERACTIONS
photo source: http://www.flickr.com/photos/josefstuefer/18697485/
13. Who wants a challenge?
MOBILE UX DESIGNERS!
Pressure Accelerometer Time of day Gesture
Microphone Haptics ...
photo source: http://www.flickr.com/photos/dunechaser/174945526
18. human behaviours
understand the behaviours
what finger do we use to press the
doorbell with?
http://www.flickr.com/photos/tscarlisle/107776922/
19. (changing) human behaviours
understand the behaviours
what finger does the younger market
press the doorbell with?
http://www.flickr.com/photos/phototropism/62931265/
20. Time for a snack...
DATA-SNACKING
small snippets of info
30-60 seconds
simple, but repetitive
regular
21. Re-use learnt behaviours
Re-use interactions inherent in the device
Minimise the number of surprises
soft key positions colour
menu navigation tone of voice
http://www.flickr.com/photos/8586443@N03/1491516038/
22. More than just a phone
WAKE UP CANON & NIKON
photo source: http://www.flickr.com/photos/brianjmatis/4149696324/
23. More than just a phone
WAKE UP CANON & NIKON
Source: http://www.flickr.com/cameras/
24. mobile guidelines
photo source: http://www.flickr.com/photos/didmyself/3348346873/
25. Mobile is not about making
things smaller
Miniaturisation vs Mobilisation
http://mobilewebbook.com
http://www.flickr.com/photos/tridi_animeitor/2224661744/
26. Simpler interfaces are better
Minimise the subconscious questions
Balance efficiency, effectiveness & satisfaction
Improve glance-ability
photo source: http://www.flickr.com/photos/lagiuspo/92136687/
27. Simpler != dumb
JUST REMEMBER TO FOCUS ON THE CORE FUNCTION
an eReader app
should focus on the
‘reading experience’
photo source: http://www.flickr.com/photos/lagiuspo/92136687/
29. Don’t forget the website
FOR MARKETING AND SUPPORT
photo source: tearoundapp.com
30. Complex interface
JUST REMEMBER TO FOCUS ON THE CORE FUNCTION
Too many elements
Poor information hierarchy
Functional uncertainty
Buttons generally far too small
Source: http://www.flickr.com/photos/gruber/2635257578/
32. The native debate
WITH MOBILE WEB
Native Mobile web
Rich Functional
Rewrite Tweak
All-you-can-eat APIs Reduced function set
App store discovery Web discovery
33. The blurred reality
BETWEEN NATIVE & MOBILE WEB
Hardware-accelerated CSS
Access to richer APIs
Offline storage
Chromeless experience
40. Apps are just posh bookmarks
IT’S ALL ABOUT SCREEN ESTATE
photo source: http://www.flickr.com/photos/carlotardani/3155442938
41. Think twice about your
audience
IT PAYS TO DO YOUR HOMEWORK
Analytics
Network provider
Device platforms
Devices
Firmware versions etc...
photo source: http://www.flickr.com/photos/thomashawk/155918164/
44. 1 in 7 phones are returned
BACK TO THE SUPPLIER
Source: 2005 Which report (UK study)
photo source: http://www.flickr.com/photos/andricongirl/4567650298/
45. Source: http://www.wdsglobal.com/news/whitepapers/20060717/MediaBulletinNFF.pdf
63% of returned phones have
no hardware/software faults
SO, WHAT’S THE PROBLEM?
Handset configuration / settings issue
Struggling with functionality / usability of device
Device did not meet expectations
photo source: http://www.flickr.com/photos/tom_lin/3208454911/
46. Massive market for usable
phones & apps
YOU NEED TO DESIGN ‘INCLUSIVELY’
By 2020, over half of the UK population will be > 65
1 in 3 Europeans can benefit from an inclusive approach
65% of americans have lost interest due to complexity
Source: http://www.btplc.com/inclusion/Usefuldownloads/index.htm#designs
photo source: http://www.elmbrook.org/UserFiles/Image/Volunteer%20Opportunities/Elderly%20Hands.jpg
47. What happened to Microsoft?
photo source: http://www.flickr.com/photos/didmyself/3099140737
48. Windows mobile is dead.
STOP. NOW!
Nasty
Broken App Store
Broken UX
Keep away...
photo source: http://www.flickr.com/photos/perspective23/3677677277/
50. Windows Mobile is dead.
Long live Windows Phone 7!
THE BAR IS ABOUT TO BE RAISED
UX comes first
OS built from scratch
Discoverability fixed
Focus on quality rather than quantity
51. Windows Mobile is dead.
Long live Windows Phone 7!
THE BAR IS ABOUT TO BE RAISED
photo source:
Polish tongue twister
a lie - this is really a mobile 101 presentation
Poland spends the most time in Europe on mobile web
7 years in mobile
designer/developer/entrepreneur
push ui boundaries,
ideas lab for mobile user interfaces
a little bit of everything
hidden nuggets/tips
context, trends, ux
what’s happening right now..
In 2009, 1.2 billion mobile devices were sold
Nokia still stands strong in terms of global sales with 36% of the market, selling a staggering 440 million
Of the 1.2 billion devices sold, 174 million are "smart-phones".
Symbian devices count for nearly 47% of this market
Windows is irrelevant for now
Data from earlier in the year, so slightly out of date
South African mobile web usage is > than fixed line.
It's only a matter of time until this becomes true for the western world
Physical interactions e.g. Touchscreen, haptics, etc
Tangible era
So many things to consider and more so in the future...
Constraints make mobile interesting. A challenge.
If you're not aware of the constraints, the UX will be poor.
Note: Constraints make mobile interesting. A challenge.
If you're not aware of the constraints, the UX will be poor.
Efficiency, relevancy,
understand your users
understand your users
understand your users
Like a large bag of chocolate buttons
single early failure - non returning user
Motorola
Exit, Quit,
Swiss army knife. Technological advancement and usability
Miniaturisation (shrinking things down) vs
Mobilisation (process of selecting the features most important to the user given the mobile context)
If you can't get it right in 2D, don't even consider going into 3D. Complexity and poor UX for the sake of an 80s buzz word.
    
Simpler, more usable interfaces - consider the forgotten (and rapidly growing) markets
simple, aesthetically pleasing,
whilst we’re having tea, don’t forget the website!
A growing number to choose from
Platforms can be generally split in two: native and third party
Mobile web is the main third party contender
Native payment UX requires far less effort than web
Faster design/dev iterations
Sometimes faster performance
Which do I prefer? Web
Native, mobile web, desktop web
Spot the difference?
Looks the same.
But more important, the same UX
It doesn’t look great
Iterate fast
new feature in 3 wks, 15% increase in rev
operator deck placement has been key
hybrid approach
all about getting in front of your eyes
good icon design is crucial
dig as much as possible
don’t make assumptions
Blackberry’s biggest market is not enterprise
It’s games. Why. BBM and qwerty keyboards
while I was searching for local statistics...
tell me more....
while I was searching for local statistics...
A fingernail interaction rather than a finger interaction
Less than 200 apps for launch
Great potential
minimising the number of subconscious questions the user needs to make
minimising the number of subconscious questions the user needs to make