GA London - Designing for multiple devices, 28may2012

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Slides from my class on May 28 2012 at General Assembly London on designing for multiple devices.

ABSTRACT
The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.

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GA London - Designing for multiple devices, 28may2012

  1. DESIGNING FOR MULTIPLE DEVICESLondon May 28th 2012 Anna Dahlström co-founder byflock www.annadahlstrom.com annadahlstrom
  2. I’m Anna IA & UX DESIGNER | SWEDISH BUT LONDON BASED | LOVES QUOTES & CHALLENGES | WORKS ON A STARTUP + FREELANCING This is me at my favourite place, Knäbäckshusen in Skåne, SwedenPhoto curtesy of my sister
  3. I’VE BEEN WORKING IN UX SINCE 2001 “ We’re not just making pretty interfaces. We’re actually in the process of making an environment where we’ll spend most of our time, for the rest of our lives. We’re the designers.We’re the builders. What do we want that environment to feel like? What do we want to feel like. ” - Wilson Minorhttp://www.flickr.com/photos/funch/4679422945/
  4. OBJECTIVE TODAY 1. UNDERSTANDING USAGE PATTERNS ACROSS DEVICES 2. WHEN TO DO A BESPOKE MOBILE SITE vs. ADAPTIVE SITE vs. AN APP 3. UNDERSTANDING DESIGN & UX PRINCIPLES FOR DIFFERENT PLATFORMSwww.flickr.com/photos/tim_norris/2789759648
  5. AGENDA 1. DEVICE USAGE & PATTERNS 2. IMPLICATIONS FOR UX & DESIGN THINKING 3. BESPOKE MOBILE SITE vs. ADAPTIVE vs. AN APP 4. DOING A RESPONSIVE SITE 5. DOING AN APP 6. PRACTICE 7. SUMMARY 8. Q & Awww.flickr.com/photos/horrigans/5649006182
  6. 1. DEVICE USAGE & PATTERNSwww.flickr.com/photos/publicenergy/1846375599
  7. DEVICE: a thing defined for a specific purpose or task & which can connect to the internethttp://desktopwallpaper-s.com/19-Computers/-/Future/
  8. THE FOUCS OF TODAY SMARTPHONES | DESKTOP ( TABLETS) - iOS & ANDROIDhttp://desktopwallpaper-s.com/19-Computers/-/Future/
  9. By the end of 2012, the number of mobile-connected devices will exceed the numberof people on earth, and by 2016 there willbe 1.4 mobile devices per capita.* * Source: www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.htmlwww.flickr.com/photos/nasamarshall/6289116940
  10. MOBILE DEVICES ARE USED ANYWHERE & EVERYWHERE ” The best computer is the one you have with you when you want something done. “ - JACOB NIELSENwww.flickr.com/photos/yahnyahn/2996454839
  11. The average person looks at their phone150 times a day.* * Source: www.textually.org/textually/archives/2012/02/030229.htmwww.flickr.com/photos/jorgeq82/4732700819
  12. 40% of people use their phone in thebathroom* * Source: http://www.lukew.com/ff/entry.asp?1500www.flickr.com/photos/exlibris/2552107635
  13. USAGE PATTERNS ACROSS DEVICES “...as devices become more mobile, it’s not only changing where we read, but when. ” - POCKET (formerly Read it Later)Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read
  14. A MISCONCEPTION THAT MOBILE USERS ARE RUSHED & ON THE GO A LARGE PROPORTION OF USAGE HAPPENS WHEN WE HAVE TIME TO KILLwww.flickr.com/photos/yahnyahn/2996453841/in/photostream
  15. THE SAME TASKS ARE CARRIED OUT ON SMARTPHONES AS ON DESKTOPS AS DEVICES & EXPERIENCE BECOME MORE OPTIMISED USAGE & TASK EXECUTION IS INCREASINGwww.flickr.com/photos/edduddiee/4307943164
  16. Three purchases are made through eBay’s mobile applications every second.* Source: www.juniperresearch.com/reports/mobile_payments_for_digital_&_physical_goodswww.flickr.com/photos/stuckincustoms/440157748
  17. 2. IMPLICATIONS FOR UX & DESIGN THINKINGwww.flickr.com/photos/publicenergy/1846375599
  18. LIMITED DEVICE CAPABILITIES USED TO MEAN LIMITED TASKS E.G. FOCUS ON SEARCH | OPENING HOURS | REVIEWS | MENUwww.flickr.com/photos/frantaylor/4296536332
  19. RESULTED IN MOBILE SPECIFIC WEBSITES LESS CONTENT & LINKS BACK TO THE FULL DESKTOP VERSION DESKTOP FULL WEBSITE BESPOKE CUT DOWN WEBSITE BESPOKE CUT DOWN WEBSITEhttp://desktopwallpaper-s.com/19-Computers/-/Future/
  20. PEOPLE ARE CLICKING THE ‘FULL DESKTOP VERSION’ LINK THERE IS A REASON FOR THATwww.flickr.com/photos/dm-set/3721351367
  21. AN EQUAL & CONTINUOS EXPERIENCE ACROSS DEVICES THIS EXPECTATION WILL ONLY GROW STRONGERwww.flickr.com/photos/thriol/221785705/sizes/z/in/photostream
  22. CORE CONTENT SHOULD REMAIN THE SAME BUT THE EXPERIENCE SHOULD BE OPTIMISED BOTH IN DISPLAY OF CONTENT & REGARDING USING DEVICE CAPABILITIESwww.flickr.com/photos/jmtimages/2883279193
  23. 3. BESPOKE MOBILE SITE vs. ADAPTIVE SITE vs. AN APPwww.flickr.com/photos/publicenergy/1846375599
  24. PRIMARY REASONS FOR BESPOKE MOBILE SITE • REQUIRED FOR THE AUDIENCE • TECHNICAL LIMITATIONS TO CMSwww.flickr.com/photos/st3f4n/3476036180
  25. WHY WE SHOULD TRY TO AVOID IT ” Todays popular devices are not tomorrows so building something which works on any device is better than building something which works on todays devices “ - COMBINED WISE WORDS FROM @ONEXTRAPIXEL & @TRENTWALTONwww.flickr.com/photos/lastquest/1472794031
  26. THE ALTERNATIVE IS MESSY & COSTLY MAINTAINING DIFFERENT VERSIONS USERS HAVING PROBLEMS FINDING WHAT THEY ARE AFTER (E.G. IN SEARCH)www.flickr.com/photos/ericconstantineau/5618576278
  27. APP vs. MOBILE PRESENCE - CONSULT ANALYTICS FOR GUIDANCE MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP MOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT IT A BIT OF BOTH THEN CONSIDER....www.flickr.com/photos/andwhynot/2946734025
  28. ” Money spent developing a pretty but limitediPhone app only benefits...the few, but moneyspent on the website UI would have benefittedeveryone “- Gary Marshall on ‘The app trap’ in .net Magaizinewww.flickr.com/photos/cristiano_betta/2909483129
  29. APPS ARE FOCUSED & PERSONAL ” Small, downloadable chunks of software, they give people access to information in a neatly packaged format “ - Apps on tap, The Economist Oct 8th 2011www.flickr.com/photos/elwillo/5247084642
  30. WHETHER TO DO AN APP OR NOT COMES DOWN TO • THE OBJECTIVE (USER & BUSINESS) • IF THERE ARE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE • IF OFFLINE READING/USAGE IS REQUIRED • & OF COURSE BUDGETwww.flickr.com/photos/31878512@N06/4704140020
  31. DIFFERENTTYPES OF APPSTHE MAIN TWO TYPESNATIVE APPS (e.g. Instagram)• MOST OPTIMISED USER EXPERIENCE• ACCESS TO DEVICE CAPABILITIES & APIs• BUT REQUIRES PLATFORM SPECIFIC CODE BASEHYBRID (e.g. Facebook)• USE OF HTML5 & JAVASRIPT• WRAPPER TO PROVIDE NATIVE CAPABILITIES• FEWER “VERSIONS” TO MAINTAIN• BUT CAN BE TIME CONSUMING TO CREATE APP LIKE INTERACTIONS• CANT JUST BE WRAPPED. MUST HAVE APP LIKE FUNCTIONALITIES
  32. 4. DOING RESPONSIVE DESIGNwww.flickr.com/photos/publicenergy/1846375599
  33. “ Design & development should respond to the user’s behaviour & environment based on screen size, platform & orientation. [It’s]...a mix of flexible grids & layouts, images & an intelligent use of media queries. ” - SMASHING MAGAZINEwww.flickr.com/photos/adactio/5818096043
  34. MOBILE VS. DESKTOP FIRST • START LARGE OR SMALL WHAT EVER WORKS BEST FOR YOU • ABOUT CONTENT, PRIORITISING & CONSIDERING HOW IT WILL WORK ACROSS DEVICESwww.flickr.com/photos/kasaa/3015846221/in/photostream
  35. DEFINE YOUR GRID & BREAK POINTS • USE AS THE BASIS OF YOUR PAGE LAYOUTS • CHECKPOINT FOR MODULE SIZES & VARIANTS • FIXED OR FLUID COLUMNS • DEFINES HOW CONTENT WILL BEHAVE ACROSS DEVICEShttp://foundation.zurb.com/docs/layout.php
  36. DEFINE YOUR CONTENTSTACKING STRATEGYACROSS DEVICES & ORIENTATION Mobile 1 2 Header“ Content needs to be Logo 3 Navchoreographed to Desktop & Tablet 4 Bath section intro 5 Adensure the intended 1 Logo 2 Headermessage is preserved 4 Bath section intro 5 Ad 6on any device and at Types of baths 3 Navany width ” 6 Types of baths 7 Related 7 products Related products- TRENT WALTON 8 Store locator 9 Tools 8 Store 9 Tools locator 10 10 Footer Footer
  37. THE WEB IS FULL OF EXAMPLES LOOK FOR INSPIRATION & BEST PRACTISE e.g. as shown on the right http://mediaqueri.es/popular/ BUT DON’T BE AFRAID TO CHALLENGE OR COME UP WITH SOMETHING... BETTER.http://mediaqueri.es/popular/
  38. CONSIDER YOUR NAVIGATION DIFFERENT WAYS OF OPTIMISING WITH DIFFERENT PROS & CONSwww.flickr.com/photos/tim_norris/2789759648
  39. EXCELLENT READ‘RESPONSIVE NAVIGATION PATTERNS’by Brad Frost.*Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns
  40. & TESTwww.flickr.com/photos/dopey/123646856
  41. 5. DOING AN APPwww.flickr.com/photos/publicenergy/1846375599
  42. EVERY PLATFORMIS ITS OWNLITTLEWORLDEACH PLATFORM HAVETHEIR OWN UIGUIDELINES THATUSERS ARE USED TOwww.flickr.com/photos/gadl/3570118243
  43. KEY DIFFERENCES BETWEENDESIGNING FOR ANDROID & iOSiOS ANDROIDCONSISTENCY Design FRAGMENTATIONCONSISTENCY BETWEEN UI elements & DIFFERENT FOR DIFFERENT VERSIONS &VERSIONS & HANDSETS principles HANDSETSQUICK ADOPTION OF NEW Version adoption SLOWER IMPLEMENTATION & UPTAKEVERSIONS OF NEWER VERSIONSBACK BUTTON Back navigation HANDLED WITH EITHER SYSTEM BACK BUTTON (EARLIER VERSIONS) OR BACK & UP BUTTONS (LATEST VERSION)SETTINGS BUTTON OR MORE TO OPTIONS MENU USED TO HOUSE APPACCESS APP WIDE SETTINGS & Settings etc. WIDE SETTINGS & INFORMATIONINFORMATION
  44. RELATIVE NUMBER OF ACTIVE ANDROID DEVICES RUNNING A SPECIFIC VERSIONNOT ASEASY AS JUSTANDROIDOR iOS Source: http://developer.android.com/resources/dashboard/platform-versions.htmlFRAGMENTATION ACROSS EXAMPLE OF ADOPTION OF NEW iOS VERSIONDIFFERENT VERSIONS &BACKWARDSCOMPATIBILITY SHOULDBE CONSIDERED Source: http://forums.macrumors.com/showthread.php?t=1347559&forceMobile=1
  45. iPHONERESOURCESHELP & INSPIRATIONWELL DOCUMENTED
  46. ANDROIDRESOURCESHELP & INSPIRATION A LITTLELESS WELL DOCUMENTED FOREARLIER VERSIONS
  47. iPhone 12:15 PM More BASIC iOS Customise APP NAME IMG Item NAVIGATION IMG Item IMG Item IMG Item CONSISTENT ACROSS IMG Item VERSIONS Content area IMG Item IMG Item NAVIGATION BAR IMG Item Enables navigation through the app IMG hierarchy. Holds the back button, Home Item Item Item More controls for managing screen content & the title of the screen. Home Item Item Item More BACK BUTTON Should always take the user one step back from where they came from & be descriptive. TAB BAR Can often be customised. Holds the main sections of the app. ‘MORE’ TAB BAR ITEM Used to hold & provide access to all other sections of the app that don’t fit in the tab bar.Source: http://developer.android.com/design/patterns/new-4-0.html
  48. ANDROIDNAVIGATIONDIFFERENT BETWEENVERSIONS. IN ICE CREAMSANDWICH:NAVIGATION BARFor devices that dont have thehardware keys. Holds Back, Homeand RecentsACTION BARHolds the most important action buttons foryour app (3 + overflow menu)UP VS. BACK BUTTONThe Up button is used to navigate up one levelbased on the hierarchical structure of the site.Back is used to navigate back one step fromwhere you came from & as such works inreverse chronological order.Source: http://developer.android.com/design/patterns/new-4-0.html
  49. HOW TO TAME THE BEAST? YOU LEARN BY DOINGwww.flickr.com/photos/jojoneil/6359536591
  50. 6. PRACTICEwww.flickr.com/photos/jojoneil/6359536591
  51. BESPOKE MOBILE SITE vs ADAPTIVE vs AN APP CONSIDER THE FOLLOWING SITUATION OR USE A PROJECT OF YOUR OWN: In preparation for the London 2012 Olympics, Transport for EXERCISE ONE London are considering creating a bespoke section of their site focused on travelling to and from venues. What do you recommend in terms of their presence, particularly mobile & why? 10 MINUTESwww.flickr.com/photos/jojoneil/6359536591
  52. APP vs. MOBILE PRESENCE - CONSULT ANALYTICS FOR GUIDANCE MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP MOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT IT A BIT OF BOTH THEN CONSIDER....www.flickr.com/photos/andwhynot/2946734025
  53. WHETHER TO DO AN APP OR NOT COMES DOWN TO • THE OBJECTIVE (USER & BUSINESS) • IF THERE ARE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE • IF OFFLINE READING/USAGE IS REQUIRED • & OF COURSE BUDGETwww.flickr.com/photos/31878512@N06/4704140020
  54. BUILDING A RESPONSIVE SITE TRANSPORT FOR LONDON WANTS TO INCLUDE THE FOLLOWING ON THEIR SITE: • Latest travel updates • London 2012 focused travel maps • Basic travel search • Need to know venue information • Station updates • Link to partner sites • Tips on quickest routes (London 2012, BBC) EXERCISE TWO PART 1 Pick either mobile or desktop & do a rough sketch of what the home page should contain & how the content should be prioritised. Where you see appropriate include a reference to where imagery should be used. PART 2 Using content stacking methodology define how the content should be prioritised on desktop and mobile (portrait). 15 MINUTESwww.flickr.com/photos/jojoneil/6359536591
  55. DEFINE YOUR CONTENTSTACKING STRATEGYACROSS DEVICES & ORIENTATION Mobile 1 2 Header“ Content needs to be Logo 3 Navchoreographed to Desktop & Tablet 4 Bath section intro 5 Adensure the intended 1 Logo 2 Headermessage is preserved 4 Bath section intro 5 Ad 6on any device and at Types of baths 3 Navany width ” 6 Types of baths 7 Related 7 products Related products- TRENT WALTON 8 Store locator 9 Tools 8 Store 9 Tools locator 10 10 Footer Footer
  56. BUILDING AN APP BASED ON THE CONTENT FOR THE SITE & WHAT YOU KNOW ABOUT TRAVELLING AROUND LONDON, CONSIDER WHAT WOULD BE SUITABLE FOR AN APP. • Latest travel updates • London 2012 focused travel maps • Basic travel search • Need to know venue information • Station updates • Link to partner sites • Tips on quickest routes (London 2012, BBC) PART 1EXERCISE THREE Define the main sections your app would have. PART 2 Looking at the navigation how would you structure this if you were to do an iOS app & an Android app? Focus on the Tab bar items respectively Action bar items & what would go in the ‘More’ respectively ‘Overflow menu’. 15 MINUTESwww.flickr.com/photos/jojoneil/6359536591
  57. iPhone 12:15 PM More BASIC iOS Customise APP NAME IMG Item NAVIGATION IMG Item IMG Item IMG Item CONSISTENT ACROSS IMG Item VERSIONS Content area IMG Item IMG Item NAVIGATION BAR IMG Item Enables navigation through the app IMG hierarchy. Holds the back button, Home Item Item Item More controls for managing screen content & the title of the screen. Home Item Item Item More BACK BUTTON Should always take the user one step back from where they came from & be descriptive. TAB BAR Can often be customised. Holds the main sections of the app. ‘MORE’ TAB BAR ITEM Used to hold & provide access to all other sections of the app that don’t fit in the tab bar.Source: http://developer.android.com/design/patterns/new-4-0.html
  58. ANDROIDNAVIGATIONDIFFERENT BETWEENVERSIONS. IN ICE CREAMSANDWICH:NAVIGATION BARFor devices that dont have thehardware keys. Holds Back, Homeand RecentsACTION BARHolds the most important action buttons foryour app (3 + overflow menu)UP VS. BACK BUTTONThe Up button is used to navigate up one levelbased on the hierarchical structure of the site.Back is used to navigate back one step fromwhere you came from & as such works inreverse chronological order.Source: http://developer.android.com/design/patterns/new-4-0.html
  59. 7. SUMMARYwww.flickr.com/photos/publicenergy/1846375599
  60. DEVICE USAGE & PATTERNS FUTURE DEVICES The number of different devices will only grow & we don’t know what’s coming. USED EVERYWHERE & ANYWHERE And we’re not only using them on the go but increasingly when we have some downtime including the sofa. OUR USE OF MOBILE DEVICES Our use of mobile devices iswww.flickr.com/photos/thecaucas/2597813380 increasingly replicating that of desktop.
  61. IMPLICATIONS FOR UX & DESIGN THINKING AN EQUAL & CONTINUOUS EXPERIENCE ACROSS DEVICES As they & the services we use become more sophisticated & optimised we expect more from them. KEEP THE CORE BUT OPTIMISE Consider the limitations but also the opportunities with mobile devices.www.flickr.com/photos/thecaucas/2597813380
  62. WHEN DO WHAT BESPOKE MOBILE WEBSITE Try to avoid it but do it if necessary RESPONSIVE & ADAPTIVE DESIGN The most device & future adaptive approach right now. Use if possible. But challenge content delivery. APP Use if you require offline reading/ functionality & access to device capabilities. Base which type on objectives & stats.www.flickr.com/photos/thecaucas/2597813380
  63. FOR RESPONSIVE DEFINE YOUR GRID & BREAKPOINTS This is the backbone of responsive design & content choreography. DON’T FORGET THE NAVIGATION Consider the pros & cons of different methods. TEST & COLLABORATE This is new grounds & we’re all learning so work together & test aswww.flickr.com/photos/thecaucas/2597813380 you go.
  64. FOR APPS REMEMBER PLATFORM SPECIFIC GUIDELINES Adhering to them will make your app easier to use. CONSIDER BACKWARDS COMPATIBILITY Not everyone will be on the latest version. Ensure you cater for the majority. CONSULT THE INTERNET There are a number of great resources for knowledge & inspiration. Use them.www.flickr.com/photos/thecaucas/2597813380
  65. BEFORE I GO REMEMBER THAT...• DESIGNING FOR DIFFERENT DEVICES IS NOT JUST ABOUT THE SMALLER SCREENS • IT’S ALSO ABOUT THE LARGER ONES • & IT’S ABOUT THINKING AHEAD • & ABOUT BEING CLEVER IN WHAT WE DOwww.flickr.com/photos/publicenergy/1846375599
  66. PLATFORM GUIDELINES http://developer.apple.com/library/ios/ #DOCUMENTATION/UserExperience/ Conceptual/MobileHIG/ UIElementGuidelines/ UIElementGuidelines.html http://mrgan.tumblr.com/post/ 10492926111/labeling-the-back-button http://developer.android.com/design/ index.htmlwww.flickr.com/photos/st3f4n/4387291247
  67. PATTERN LIBRARIES http://pttrns.com/ http://mobile-patterns.com/ http://www.patternsofdesign.co.uk/ http:// www.mobiledesignpatterngallery.com/ mobile-patterns.php http://www.androidpatterns.com/ http://androidpttrns.com/www.flickr.com/photos/st3f4n/4387291247
  68. RESPONSIVEDESIGNhttp://mediaqueri.es/popular/http://www.alistapart.com/articles/responsive-web-design/http://designmodo.com/responsive-design-examples/http://jamus.co.uk/demos/rwd-demonstrations/http://bradfrostweb.com/blog/web/responsive-nav-patterns/http://www.gridsetapp.com/http://grid.mindplay.dkhttp://goldengridsystem.com/http://foundation.zurb.com/docs/layout.php www.flickr.com/photos/st3f4n/4387291247
  69. Thank you!QUESTIONS? annadahlstrom annadahlstromwww.annadahlstrom.com

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