2. Carter Communications
What Is Social Media?
• Uses online services (or applications) to
build “relationships” with customers
• Designed to build rapport, create
conversations and share or exchange ideas
and information
• Online services such as:
• Facebook
• Twitter
• Instagram
• LinkedIn
• Pinterest
• And more…
3. Carter CommunicationsSocial Media
Facebook
• Most popular social network
• A great place to raise awareness of
your brand
• A great place to grow a community
of customers and advocates for your
product/service
• Most commonly used social media
platform by marketers
• *68% of marketers select Facebook
as their #1 choice for B2C marketing
*2014 Social Media Marketing Industry Report, Social Media Examiner, 2014
4. Carter CommunicationsSocial Media
Twitter
• Second to Facebook in popularity
among marketers
• Uses 140 characters to post
simple and short messages
• Used to:
• Build community
• Have a conversation
• Ask questions
• Gain customer support
• Give out perks
• And more…
5. Carter CommunicationsSocial Media
Pinterest
• Social network that allows users to
share content
• Uses only images--A visual platform
• Users upload photos called “pins” to
create a group of images called
“boards”
• Users who upload photos to Pinterest
are called “Pinners”
• Pinners share content to drive traffic
to website
• Great platform for product-based
retailers, landscapers, travel
professionals, foodies, etc.
• Great platform for telling a story using
images
6. Carter CommunicationsSocial Media
Benefits of Social Media Marketing
The top two
benefits of
social media
marketing
among
Marketers are
increasing
exposure and
traffic.
2014 Social Media Marketing Industry Report, Social Media Examiner, 2014
7. Carter CommunicationsSocial Media
What Can Social Media Do For You?
• Social media facilitates two-way
communications and content
sharing
• Social media provides visibility,
strengthens relationships and
expands word-of-mouth
advertising.
• Social media is an excellent way to
build your brand!
9. Carter CommunicationsSocial Media
DON’T BE LEFT BEHIND
If attracting new customers are important to
you, Carter Communications can launch your
online presence. We can help you stay in front
of the conversation by creating your brand
through social media.
10. Carter Communications
• Build an effective SMM strategy that drives
your business objectives
• Execute the SMM plan in two ways:
o Short term promotions or campaigns
o Long term activities such as managing
your Facebook page, Twitter, LinkedIn
accounts
• Measure how well the plan is working against
the goals established to drive your business
objectives
What We Do
11. Carter Communications
How We Can Help You
• Provide the right social media marketing
(SMM) strategy to fit your business
objectives
• Set up and manage your social media
marketing channels (Facebook, Twitter,
LinkedIn, etc.)
• Create campaigns to enhance your brand
• Measure how well the SMM strategy is
working towards your goals
12. What Is Your Investment?
Carter Communications
• We can get you set up fast!
• We make it easy for you to
have a presence in the social
media world!
• We can do it all for you –just
watch your business grow!
13. Carter Communications
We are a social media marketing agency.
We live & breathe creativity.
And we are committed to meeting your
company’s needs.
Let Carter Communications launch
your online presence.
Editor's Notes
If you decide to not incorporate social media marketing in your plans, you risk being left behind in the competition for new customers and adding exposure to your business.
