@writebeard
Branding
Moments Bill Beard
BeardBranding.com
@writebeard
What is a
brand?
how a person feels
about your product
@writebeard
Mikey likes it!
@writebeard
emotions drive our
decisions
@writebeard
Is that your
grandma’s coat?
@writebeard
“I am not a cow and refuse
to be treated as such.”
@writebeard
@writebeard
differentiation
loyalty
awareness
increase perceived value
increase revenue
@writebeard
2918
@writebeard
TASK
COMPLETION
UX Enjoyment
@writebeard
@writebeard
your product
@writebeard
Branding Moment
An interaction that provides an
opportunity for a product to
increase its likeability
@writebeard
@writebeard
@writebeard
Branding
Moments
make failure fun

@writebeard
@writebeard
@writebeard
Sorry, that password
didn’t work. Get more
coffee and try again.
@writebeard
Branding
Moments
@writebeard
Branding
Moments
create the positive
unexpected
@writebeard
@writebeard
@writebeard
Branding
Moments
cherish every click
@writebeard
@writebeard
@writebeard
Beardbranding.com
THANK YOU!
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Branding Moments - Lean Branding - LeanUX14 - Bill Beard - @writebeard

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With the introduction of Lean methodology and Lean UX, the way we approach branding has fundamentally changed. Gone are the extravagant ad campaigns. Bill Beard gives a talk at LeanUX14 on Lean Branding and how design teams can build brands within the product through what he calls, "Branding Moments." View the video here: http://buff.ly/1fMlAU0 Follow Bill: @writebeard

Published in: Marketing, Business, Technology
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Branding Moments - Lean Branding - LeanUX14 - Bill Beard - @writebeard

  1. 1. @writebeard Branding Moments Bill Beard BeardBranding.com
  2. 2. @writebeard What is a brand? how a person feels about your product
  3. 3. @writebeard Mikey likes it!
  4. 4. @writebeard emotions drive our decisions
  5. 5. @writebeard Is that your grandma’s coat?
  6. 6. @writebeard “I am not a cow and refuse to be treated as such.”
  7. 7. @writebeard
  8. 8. @writebeard differentiation loyalty awareness increase perceived value increase revenue
  9. 9. @writebeard 2918
  10. 10. @writebeard TASK COMPLETION UX Enjoyment
  11. 11. @writebeard
  12. 12. @writebeard your product
  13. 13. @writebeard Branding Moment An interaction that provides an opportunity for a product to increase its likeability
  14. 14. @writebeard
  15. 15. @writebeard
  16. 16. @writebeard Branding Moments make failure fun 
  17. 17. @writebeard
  18. 18. @writebeard
  19. 19. @writebeard Sorry, that password didn’t work. Get more coffee and try again.
  20. 20. @writebeard Branding Moments
  21. 21. @writebeard Branding Moments create the positive unexpected
  22. 22. @writebeard
  23. 23. @writebeard
  24. 24. @writebeard Branding Moments cherish every click
  25. 25. @writebeard
  26. 26. @writebeard @writebeard Beardbranding.com THANK YOU!

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