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TURN YOUR BUSINESS
INTO A BRAND
Amber Hinds
WHAT DO THESE
BUSINESSES
HAVE IN
COMMON?
BRANDING IS ABOUT MORE THAN JUST A LOGO
Your brand is what sets apart the products and
services your business offers from those of your
competitors.
name • logo • tagline • graphics • colors • messaging
are all part of establishing your brand, but not all…
IT’S ABOUT EMOTIONS
WHAT WE’RE GOING TO TALK ABOUT
Creating a Brand
Developing a story
Understanding your customers
Logos, graphics, and styles
Growing a Brand
Websites
Print Marketing Materials
Social Media
A BRAND IS NOTHING MORE THAN
A STORY WRAPPED AROUND
A PRODUCT OR SERVICE…
THE REASON WE CONSISTENTLY REFER
TO A SMALL HANDFUL OF BRANDS IS
BECAUSE THEY’RE THE ONES
THAT HAVE GOT THEIR STORIES STRAIGHT.
- Richard Cordiner, Leo Burnett
DEVELOP YOUR STORY
Start With The Basics
Who are you?
What do you sell?
Why do you sell it?
How are you different?
What is your promise?
YOUR BRAND MEANS
NOTHING WITHOUT
A GOOD CUSTOMER EXPERIENCE
UNDERSTAND YOUR CUSTOMERS
Identify Your Target Market
Location
Age
Gender
Create Avatars
Interests/Hobbies
Family/Lifestyle
Goals
A LOGO SHOULD...
Represent your story
Speak to your customers
Work in all mediums
Look just as good in black & white
Be memorable
Be timeless
LOGOS
THAT
WORK
CONSISTENCY
CONSISTENCY
CONSISTENCY
CONSISTENCY IN BRANDING MEANS...
Set colors
Set fonts
Set logo
HAVING ONE CLEAR MESSAGE
- your story -
CONVEYED IN ALL YOU DO
VENTURING OUT INTO THE WORLD
These small businesses are rocking it:
Sunday Supply Co
Vintage Whites Market
Butter Cream Cupcakery
Highchair Farms
Elevate Chiropractic

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Turn Your Business Into A Brand

  • 1. TURN YOUR BUSINESS INTO A BRAND Amber Hinds
  • 3. BRANDING IS ABOUT MORE THAN JUST A LOGO Your brand is what sets apart the products and services your business offers from those of your competitors. name • logo • tagline • graphics • colors • messaging are all part of establishing your brand, but not all… IT’S ABOUT EMOTIONS
  • 4. WHAT WE’RE GOING TO TALK ABOUT Creating a Brand Developing a story Understanding your customers Logos, graphics, and styles Growing a Brand Websites Print Marketing Materials Social Media
  • 5. A BRAND IS NOTHING MORE THAN A STORY WRAPPED AROUND A PRODUCT OR SERVICE… THE REASON WE CONSISTENTLY REFER TO A SMALL HANDFUL OF BRANDS IS BECAUSE THEY’RE THE ONES THAT HAVE GOT THEIR STORIES STRAIGHT. - Richard Cordiner, Leo Burnett
  • 6. DEVELOP YOUR STORY Start With The Basics Who are you? What do you sell? Why do you sell it? How are you different? What is your promise?
  • 7.
  • 8. YOUR BRAND MEANS NOTHING WITHOUT A GOOD CUSTOMER EXPERIENCE
  • 9. UNDERSTAND YOUR CUSTOMERS Identify Your Target Market Location Age Gender Create Avatars Interests/Hobbies Family/Lifestyle Goals
  • 10.
  • 11. A LOGO SHOULD... Represent your story Speak to your customers Work in all mediums Look just as good in black & white Be memorable Be timeless
  • 14. CONSISTENCY IN BRANDING MEANS... Set colors Set fonts Set logo HAVING ONE CLEAR MESSAGE - your story - CONVEYED IN ALL YOU DO
  • 15.
  • 16. VENTURING OUT INTO THE WORLD These small businesses are rocking it: Sunday Supply Co Vintage Whites Market Butter Cream Cupcakery Highchair Farms Elevate Chiropractic