Get YOU Branded Author Book Launch Build a Business Around Your Book

BEYOND PUBLISHING
BEYOND PUBLISHINGCEO & Founder at BEYOND PUBLISHING
GetYouBranded.com
@GetYouBranded
BeyondPublishing.net
@AniaWrites
1
@AniaWrites GetYouBranded.com2
How did YOU do?
@AniaWrites GetYouBranded.com
3
WHAT IS BRAND
When starting up company or thinking what your brand should be, look like many people
Spend a lot of their time, and perhaps way too much of it, thinking of how their LOGO will
Look like.
However great looking logo is important it is just a VERY LITTLE PART of what the BRAND
Is about.
Brand EVOLUTION is desired, and here you have a great example why.
BeyondPublishing.net
GetYouBranded.com
@AniaWrites AniaG
4
Coffee Company?
Initially Starbucks was meant to be JUST A COFFE company
It changed over period of time, and the BRAND needed to
EVOLVE.
The evolution brought nothing BUT benefits!
CHANGE seems to be extremely hard for many but Necessary to ALWAYS consider.
GetYouBranded.com BeyondPublishing.net
@AniaWrites AniaG
5
Taking over the World
Global Thinking
GetYouBranded.com BeyondPublishing.net
@AniaWrites
AniaG
6
More Product
And there is a book! Timing for
Book really varies. Maybe before
Brand is born, during or after.
GetYouBranded.com
@AniaWrites
AniaG
7
More than the LOGO
Deep case study on what is the mission? The culture of the Brand
Purpose for money but WAY more the Money
GetYouBranded.com BeyondPublishing.net
@AniaWrites
AniaG
8
Seasonal Branding
@AniaWrites
GetYouBranded.com AniaG
Seasons give you opportunity to make your brand more colorful !
It creates anticipation!
It creates attention!
Your audience looks forward to “WHAT’S NEXT”
9
BE VERSITILE but CONSISTENT
@AniaWrites
GetYouBranded.com AniaG
Be CREATIVE
Be CONSISTENT
Be FLEXIBLE
This is how you create a SYSTEM ! Something that doesn’t fail, foundation
of every successful Business.
10
• YOU HAVE A SYSTEM AND YOU
You multiply yourself X2,3,4,5
YOU HAVE JUST CREATED A MONSTER BRAND!!!
BLUE PRINT TO SUCCESS
@AniaWrites
GetYouBranded.com AniaG
11
Show Biz Brand Evolution
Tell your story OVER AND OVER AGAIN. Adjust it to present situation, update it, modernize it!
@AniaWrites
GetYouBranded.com AniaG
How many times, have you seen these movies?
MAKE YOUR STORY GOOD, YOUR BRAND WILL BE AMAZING!
12
E V O L V E
GetYouBranded.com
@AniaWrites
AniaG
You MUST
13
WOW FACTOR
We may forget someone’s name
But we will NEVER forget HOW
Someone LOOKS
@AniaWrites
GetYouBranded.com AniaG
14
There is still HOPE
If your brand sucks, there is still hope: we will GetYouBranded.com
@AniaWrites
AniaG
15
GetYouBranded.com
@AniaWrites
AniaG
16
• If you think just because you look good, you
got it all together….
• You are
@AniaWrites
GetYouBranded.com
AniaG
17
SO FAR all you GOT
Hungry babies that need to grow, mature and ….
Turn into what you DESIRE
@AniaWrites
GetYouBranded.com
AniaG
18
And most
@AniaWrites
GetYouBranded.com
AniaG
19
HOW TO….
• Create BRAND that MATTERS?
As of right now we have a gorgeous woman who
Needs to get education in order to become
1 P O W E R F U L
2 D A N G E R O U S
3 I R R E S I S T A B L E
GetYouBranded.com
@AniaWrites
AniaG
20
Same but Different
Create a CHOICE
DIFFERENT purpose
HIGH END version Something Everyone can AFFORD
@AniaWrites
GetYouBranded.com AniaG
21
HOMEWORK
• Your mission
• Your goal
• Your purpose
• Who are you for
• What emotions are you going to create?
• What is the SOLUTION you have to offer?
• Why you are DIFFERENT from others who
were there before you?
@AniaWrites
GetYouBranded.com AniaG
22
Get YOU Branded Author Book Launch Build a Business Around Your Book
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Get YOU Branded Author Book Launch Build a Business Around Your Book

  • 3. How did YOU do? @AniaWrites GetYouBranded.com 3
  • 4. WHAT IS BRAND When starting up company or thinking what your brand should be, look like many people Spend a lot of their time, and perhaps way too much of it, thinking of how their LOGO will Look like. However great looking logo is important it is just a VERY LITTLE PART of what the BRAND Is about. Brand EVOLUTION is desired, and here you have a great example why. BeyondPublishing.net GetYouBranded.com @AniaWrites AniaG 4
  • 5. Coffee Company? Initially Starbucks was meant to be JUST A COFFE company It changed over period of time, and the BRAND needed to EVOLVE. The evolution brought nothing BUT benefits! CHANGE seems to be extremely hard for many but Necessary to ALWAYS consider. GetYouBranded.com BeyondPublishing.net @AniaWrites AniaG 5
  • 6. Taking over the World Global Thinking GetYouBranded.com BeyondPublishing.net @AniaWrites AniaG 6
  • 7. More Product And there is a book! Timing for Book really varies. Maybe before Brand is born, during or after. GetYouBranded.com @AniaWrites AniaG 7
  • 8. More than the LOGO Deep case study on what is the mission? The culture of the Brand Purpose for money but WAY more the Money GetYouBranded.com BeyondPublishing.net @AniaWrites AniaG 8
  • 9. Seasonal Branding @AniaWrites GetYouBranded.com AniaG Seasons give you opportunity to make your brand more colorful ! It creates anticipation! It creates attention! Your audience looks forward to “WHAT’S NEXT” 9
  • 10. BE VERSITILE but CONSISTENT @AniaWrites GetYouBranded.com AniaG Be CREATIVE Be CONSISTENT Be FLEXIBLE This is how you create a SYSTEM ! Something that doesn’t fail, foundation of every successful Business. 10
  • 11. • YOU HAVE A SYSTEM AND YOU You multiply yourself X2,3,4,5 YOU HAVE JUST CREATED A MONSTER BRAND!!! BLUE PRINT TO SUCCESS @AniaWrites GetYouBranded.com AniaG 11
  • 12. Show Biz Brand Evolution Tell your story OVER AND OVER AGAIN. Adjust it to present situation, update it, modernize it! @AniaWrites GetYouBranded.com AniaG How many times, have you seen these movies? MAKE YOUR STORY GOOD, YOUR BRAND WILL BE AMAZING! 12
  • 13. E V O L V E GetYouBranded.com @AniaWrites AniaG You MUST 13
  • 14. WOW FACTOR We may forget someone’s name But we will NEVER forget HOW Someone LOOKS @AniaWrites GetYouBranded.com AniaG 14
  • 15. There is still HOPE If your brand sucks, there is still hope: we will GetYouBranded.com @AniaWrites AniaG 15
  • 17. • If you think just because you look good, you got it all together…. • You are @AniaWrites GetYouBranded.com AniaG 17
  • 18. SO FAR all you GOT Hungry babies that need to grow, mature and …. Turn into what you DESIRE @AniaWrites GetYouBranded.com AniaG 18
  • 20. HOW TO…. • Create BRAND that MATTERS? As of right now we have a gorgeous woman who Needs to get education in order to become 1 P O W E R F U L 2 D A N G E R O U S 3 I R R E S I S T A B L E GetYouBranded.com @AniaWrites AniaG 20
  • 21. Same but Different Create a CHOICE DIFFERENT purpose HIGH END version Something Everyone can AFFORD @AniaWrites GetYouBranded.com AniaG 21
  • 22. HOMEWORK • Your mission • Your goal • Your purpose • Who are you for • What emotions are you going to create? • What is the SOLUTION you have to offer? • Why you are DIFFERENT from others who were there before you? @AniaWrites GetYouBranded.com AniaG 22