Enterprise Culture －Presented by Xo Sauce

传统民族企业遭遇冲击国内家族企业举步维艰百年老字号难以长青

How can Lee Kum KEE spread abroad tradition culture?

How can this family enterprise go so far in history?

How can LKK survive among the old brands?

四月廿六，李锦记寻访之旅 4.26, research journey to Lee Kum Kee

精神层行为层制度层物质层道将法地外部环境天核心价值观和经营理念用人制度——人力资源管理生产、销售、品牌、服务和社会责任等组织形式和管理结构行业环境伴随企业文化的形成和发展李锦记—— 百年之路

核心理念 Co re culture 道将法地天 ,[object Object],[object Object],[object Object],[object Object],道之于锦记，尤川谷之于江海思利及人 Considerate for others 回馈社会 Respond for societ 共享成果 Share the outcome ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],道将法地天法之事于道者家可抱一矣 ,[object Object],[object Object],[object Object],[object Object],Three Assurance ( 三大保证） Family Education （家族教化） Family Council （家族委员会） Family Constitution （家族宪法） Business Management 李锦记和南方李锦记的业务 Family Office 第五代传人的培养家族成员的股份分配内容 Investment 调味品和保健品以外的项目投资 Funds 回馈社会的工作，例如捐赠资金、建立学校等

[object Object],[object Object],[object Object],道将法地天将之同于道者人亦乐从之 ,[object Object],[object Object]

[object Object],[object Object],道将法地天 3P Position Evaluation System Performance Appraisal System ,[object Object],[object Object],A B C D A: Press Index B: Mood Index C: Health Index D: This Staff's Cool Index Pay Administration System Capability Salaries 能力薪资 Knowledge Salaries 知识薪资 Skill Salaries 技能薪资

道将法地天地之行于道者利则顿生矣 CSR Production Sales Service Brand 思利及人回馈社会共享成果务实、诚信、永远创业

[object Object],道将法地天 ,[object Object],[object Object],服务部门 Service ,[object Object],[object Object],社会责任 Corporate Social Responsibility ▲ ,[object Object],[object Object],CSR Production Sales Service Brand 美国信息技术教育 1000 Netscren 37 香港房地产教育 1020 新沤基地产 36 云南烟草灾难 1000 云南中烟 39 香港食品教育 1000 李锦记 38 北京制药健康 1057 诺华公司 35 广东制药教育 1063 安利中国 34 胡润 2005 中国内地慈善企业榜

[object Object],道将法地天 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CSR Production Sales Service Brand 有中国人的地方就有李锦记。

[object Object],道将法地天 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CSR Production Sales Service Brand

道将法地天地之施于道者业则长青也 first stage quality and service ,[object Object],[object Object],[object Object],[object Object],decades later 　 expanding the brand post global market ,[object Object],[object Object]

STRENGTH WEAKNESS OPPORTUNITY THREAT S T W O ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],trengh eak pportunity hreat 优劣势分析 S T W O

[object Object],[object Object],发展趋势预测 Trend ,[object Object],[object Object],[object Object],[object Object],Guide the consumer to a new conception of higher quality Continuously quality improving and guarantee its brand status

啓示錄 LESSONS Stride over the barriers 传统民族文化困境家族企业老字号冲出重围打破僵局解开枷锁 Walk to the world Everlasting brand

李锦记全球之旅 China 87%of HK’s maket shares 90% of the market Nearly 87% people use LKK USA Around the world 启示之一：传统文化之冲出世界 Way to the world

Globalization Shock stick to the traditional culture Enforce quality strategy —— good quality, Inherit and innovate the traditional culture Hardship of walking out TRAP 传统文化之冲出世界 Walk to the world 全球化思潮对中国传统特色企业的冲击 —— 难以生存 ,[object Object],[object Object],[object Object],OUT OUT OUT

家族企业之解开枷锁启示之二：家族企业之解开枷锁 Stride over the barriers unfit reform of share right structure 股份制改革不当 Human Resource 人力资源管理 Unqualified succesors 低素质的接班人 Unfair 任人唯亲 Trap 失败原因

家族企业是否需要改革实行股份制？ Attitude towards reform ,[object Object],[object Object],根据现阶段自身状况选择是否改革 ,[object Object],[object Object]

加强人力资源管理以支持封闭式股权结构 Focus on HRM ,[object Object],[object Object],[object Object],[object Object],[object Object],Successors staff ,[object Object],[object Object]

老字号成功之秘诀启示之三：老字号品牌走出困境

老字号成功之秘诀 Success of Time-Honored Brand 道将地法天地：强大的生产营销支持，保证了老字号产品的已有质量 Earth: Powerful production and marketing support to ensure the Time-Honored Brand’s original quality. Sky ：更新换代，推陈出新，延续老字号的品牌辉煌 Sky: Innovation and advance with times to continue the successful of the brand.

Success of Time-Honored Brand 增值无形资产 Attach importance to the intangible assets 传统 + 创新 Tradition and innovation 老字号产权、专利保护 Protect patent of China Time-Honored Brand 老字号品牌之冲出困境

Special Thanks To 关智生老师卓欧老师李锦记（香港）有限公司 Amanda Lee( 公关部主管） Also Thanks To 陈茜、嘉欣、浩林、位高、校长、树荣、诗晓、凤美、梦娇、李晟 Acknowledgement 鸣谢

Enterprise Culture －Presented by Xo Sauce

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