Learn more about how to manage your franchise social media with these tips.

1. TIPS FOR MANAGING YOUR
FRANCHISE SOCIAL MEDIA

2. BRAND VS. LOCAL
Determine whether you want to represent
use your franchise social media to
represent one brand or multiple local
identities. This will determine how many
social media pages you’ll need to create
over time.

3. MANAGEMENT CONTROL
It is absolutely essential to define who will
be responsible for managing social media
communication and provide customer
service: corporate, franchisees, or a
combination of both. Make sure you define
this in writing so responsibilities are very
clear.

4. POLICIES AND PROCEDURES
Make sure your franchise social media
strategy includes these foundational pieces:
social media usage policy and social care
policy for customer service.

5. CREATE A STRATEGY
To do your franchise social media well, you
can’t just “wing it.” You need to create a
strategy so that you can implement it
effectively either from head office or from
each local franchise. Your strategy should
include:

6. CONTENT
Define what types of content (offers, blogs,
emails, posts, infographics, videos, images,
etc.) you will be creating and how you will
share them.

7. ENGAGEMENT
Plan in advance how you will proactively
engage with your audience. Engagement is
the difference between a franchise social
media campaign that lectures and one that
truly transforms the audience into
advocates.

8. SOCIAL CARE
More and more consumers are turning to
social media to resolve their customer
service needs. You need a plan for how to
handle these concerns when they arise
online.

9. MEASUREMENT
If you don’t measure the results, it’s all for
nothing. Track your engagement, your
traffic, your leads, your conversions, and
every step along the way to using social
media to grow your customer base and
your business.

10. www.WiredFlare.com
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twitter @wiredflare
GOOD LUCK!