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Viral marketing 
 Definition: marketer using power of 
net user to spread message to target 
customer. 
 Not only word of mouth 
marketing but also share it by:
The 1st viral marketing in Vietnam: 
confident to express your love
Close up joined in story 
Attract viewer 
Real love story
Meeting
500 couples kissing
Results in 10 weeks 
 3.9 millions viewers 
 The love event rated 1st in Vietnam 
 Win sliver for Best Direct Marketing 
Campaign in 2008-2009 
 sale: increase more 45%

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Viral marketing

  • 1. Viral marketing  Definition: marketer using power of net user to spread message to target customer.  Not only word of mouth marketing but also share it by:
  • 2.
  • 3.
  • 4. The 1st viral marketing in Vietnam: confident to express your love
  • 5. Close up joined in story Attract viewer Real love story
  • 6.
  • 9. Results in 10 weeks  3.9 millions viewers  The love event rated 1st in Vietnam  Win sliver for Best Direct Marketing Campaign in 2008-2009  sale: increase more 45%