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BARELY THERE Bermudo.Pitoc.Tan
Case Background  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Background – RESEARCH  ,[object Object]
Case Background – POSITIONING  ,[object Object],[object Object]
Case Background –  Creative Campaign
Statement of the Problem ,[object Object]
Objective ,[object Object]
Areas of Considerations ,[object Object],[object Object],[object Object]
Theoretical Framework Brand Equity Invisible Bra Technology Slogan Market Research Creative Agency Different Media for distribution (Print, Internet) Developed a campaign that focuses on the bra's ability to make every woman feel and look comfortable with their clothes on. 
Theoretical Framework  STRENGTHS WEAKNESSES  ,[object Object],[object Object],[object Object],OPPORTUNITIES THREATS  ,[object Object],[object Object],[object Object],[object Object]
Alternative Courses of Actions ,[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object]
Action Plan Pre Re-launch Phase  Re-launch Phase  Sustaining Phase  1. Create a consumer base thru promos that will encourage the market to be part of the Barely There social community.  (e.g in-store promos like “like us on facebook and follow us on Twitter ang get x percent discount.) 2.  Redesign the social networking sites by deleting other pictures and creating a “barely there” teaser.  1. Create a viral video by using statements of real women on their issues with bra.  2.  Re-launch all the print ads of barely there SEO ad placements.  3. Launch new accounts to new social networking sites.  4. Link all the sites to Barely There’s website ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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