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FNBE0214_EPC_Tea Business
- 1. Chinese Tea Shop Winnie Carol Juyi Samaa Rozanna
- 2. History of the Trade
- 3. Origin Southwest of China Dates back 4 to 5 thousand years Started in Tang Dynasty and flourished in Song Dynasty First Spread Japan monks took seeds, utensils, learned tea-making techniques back to Japan Worldwide Spread 16th century, Dutchmen brought word of magic leaf to Europe 1610, East India Company first sold tea to Europe 1636, tea entered France then Russia 1650, tea finally reached Britain
- 4. Tea culture in Malaysia Brought in from china 21st Century Revival of tea culture Ideal trading point Import duty-free policy Strategic location Multiracial community enjoys drinking tea
- 5. KLANG Chwan Deng Tea Art No. 2098, Jalan Meru, 41050 Klang, Selangor D.E.
- 6. History 1999, founded by 2 sisters Tan Hoe Sim and Tan Hoe Ling Bought over existing tea company Start business in Klang Parade Limited space Moved out to bigger space Products Pu erh tea Oolong tea
- 7. Swee Tin Tea House IPOH No. 18, Persiaran Bijih Timah, 30000 Ipoh, Perak
- 8. History 1942, Lee Yi Xhen Named Swee Tin to commemorate his father Small stall – Chinese tea Noticed locals preferred ‘the tarik’, then added black tea to his sales Products Chinese tea, Black tea, Red tea, Green tea,Fermented tea Popular Brands – Lion Tea, Fuk Luk Sau Tea Import from China, Indonesia, Sri Lanka 3rd generation, Lee Kah Onn, modernized the shop
- 10. Swee Tin Tea House Chwan Deng Tea Art Purple Cane Tea House 1987, Lim Hock Lam 24 Branches online store education servies purple cane tea house Thaitee 1990 Malaysia’s premier distributor won domestic and international awards tea master, zheng qing chi Qiu Xiang Tea 4 branches in the country Tork Shou Hong 1946, Lee Thong Kay China & Japan Jit Ri Enterprise 2005 China & Taiwan
- 11. Chwan Deng Tea Criteria Swee Tin Tea Klang Location Ipoh 1999 Establishment 1942 15 years Operation 72 years Pu-erh tea Products Oolong tea Pu-Erh tea Black tea China, Taiwan Import China, Indonesia, Sri Lanka Majority Chinese Minority Indian Customers Majority Malay Minority Chinese Chinese cafes, Mamak stalls - Branches - 11 Competitors in the area 4 Perfect Competitive Market Structure Perfect Competitive MYR 30,000 Income MYR 36,000
- 12. Chwan Deng Tea Strategy Swee Tin Tea Price set according to market Pricing Price set lower than competitors Coupons offers Promotions 2 employees Management 1 storekeeper 15 warehouse employees Prepare gift sets package Holiday season Offers ‘buy 3 free 1’ deals Twice a month New products Monthly Using latest technology to store and extract tea Technology Computerized system to manage the store
- 13. Recommendations
- 14. • Demographic • Marketing • Gaining Recognition • Providing Services
- 15. References • Global Manufactural(2008) Swee Tin Tea Merchant Sdn. Bhd. Retrieved from http://www.gmdu.net/corp-734216.html • About to thaiteetea.com (2014, January 1) Retrieved from December 2, 2014, from http:// www.thaiteetea.com/en/html • About us - purple Cane e Shop (2014, January 1 ) Retrieved November 25, 2014, from http:// www.purplecane.my/en/content/4-about-us • Welcome to Tork Shou Heong (2010 January 1) Retrieved December 1, 2014, from http://www.torkshouheong.com.my/index.php