1. Presented by:
Name Student ID
How Lee Jing 0315669
Eunice Chan Yu Ming 0315729
Amanda Ng Wei Xuan 0316130
Egbert Chin Haw Hong 0315115
Ooi Kai Yang 0315663
Liew Jee Ying 0317174
ENGLISH RESEARCH
ASSIGNMENT

2. Key Summary
 To show an analysis that compare and contrast two
different businesses.
 Type of businesses is about beverage.
 Purple cane and Moustaches houze was choosen.
 Purple Cane, main product are tea.
 Moustaches Houze, main product is about the coffee

3. • Purple Cane, more commercial
successful comparatively to the
moustache houze.
 Due to Purple cane having more
establishment and connection than
moustaches houze.

4. Description of the history
trend
 Tea, a famous beverage that has been part
of Malaysian culture for centuries.
 Hailing from the land of China
 Popular among the various culture.
 Start booming from the early 1900’s
 Established a tea plantation at Cameron
Highland by J.A. Russell
 His behavior change the economy of
Malaysia.

5.  Coffee
 A berry plant mainly found in South America
 Locate in Africa
 Brought into Malaysia by British Officer
 During British colonial era
 Coffee known as ‘Kopi’ in Chinese culture
 Another unique aspect is the way the beans are roasted with sugar and
butter to giving more avid flavor and quality in Malaysia.

6. Purple Cane
Background

7.  The company’s first tea house is established in a shop lot
located in established in a shop lot located in Sultan Street,
Kuala Lumpur, Malaysia on the year 1987
 Originating from Taiwan

8. The Founder of Purple Cane
Lim Hock Lam
alongside many of
his friends
In the following two
years, they open
new outlets in both
Petaling Jaya and
Ipoh

9. 25 branches spread out all around
Malaysia

10. How they start their business
The idea of a teahouse was popular
This led to booming business that has allowed the
company to grow
with an increasing number of investors and banks
willing to lend a loan

11. Since then, it has grown out of the traditional teahouse
mentality and has expanded to include the retail of tea
related goods :
- Teapots
- China cups
- Held workshops
- Charity events (Dream Factory and Mystartr.com)

12. The Slogan “Tea Brings Feelings to
Life”
Represents the work culture of the company and its
employees
• With its rich heritage and high operating standards, Purple
Cane has become famous among specific circles

13. Competitive Traits :
Purple Cane

14. Size and Diversity
 A large company that encompasses a large sphere of
influence.
 Large range of products that are tea-related.

15. Competitors
 Nearly any shop that serves or
markets tea as their primary product.
 Prime examples:
(古意斋) Legend of Tea and
(万年青) Evergreen

16. How do they handle
the situation?
• By providing much better services.
• A much larger range of products while
still specializing tea. Much larger,
diverse market.

17. MOUSTACHE HOUZE

18. • Helmed by two pretty ladies
• Catherine Yeo and Christine Ooi
• 27th June 2013

19. • Campbell Street,
Penang
• Very cozy and homely
ambiance
• Funky interior design
• Mural paint painted on
the wall of their cafe
• Became one of the
landmarks of the cafe.

20. • Moustache
themed cafe
• Only serve coffee
and cakes

21. • Renovated from pre-
existing shop
• Founder’s brother in
law
• Originally planned to
be a boutique

22. Moustache Houze
Competitive Traits

23.  Small, private company run only by two individuals with
not much financial support.
 it is based in a very competitive environment,
particularly in the tourist area of Penang

24. Obstacles
 All café’s in that area which sells cake as well are
competitors of Moustache, which makes it a very tough
market.
 They don’t have much capital to offer lower prices or
promotions, thus making it hard for them to compete.

25. Strengths
 Uniqueness, their creativity and
signature cakes.
 On the other hand, they insist on
staying out of the food business,
making them lose out in that sector,
as many other cafés do sell
food in that area.
 Moustache focuses on cakes
and coffee, making it more
specialized in that field.

26.  Between the two companies,
it is easy to agree that
Purple Cane is the most successful,
due to the large amount of branches,
its product diversity as well as
marketing strategies,
while Moustache is not at that level yet,
as it is just starting out.

27. RECOMENDATIONS

28. Recommendation
Moustache Houze
Coffee shop
Expand the shop:
The coffee shop that we had interview is not a problem in advertisement
and promote, but the only thing that can be recommend for this shop is
expand the shop bigger so that is it more visible for customer and more
spaces for them to move in between tables, and also more comfortable
for the employees to work.
Maintain services:
Other than that, they should maintain their customer services so their
reputation will be increase since it is good enough as the customer is
feeling happy and comfort when the employees serve them with their

29. Purple Cane
Tea shop
Workers performance:
There are too many similar competitive so that the tea shops should pay
more attention on their workers performance for sure that the workers
perform well when serving the customers.
Analysis the product:
As the tea shop have many type of product, they should analysis the
product so that they could avoid of wasting time and place the most
famous product in the main point of the shop.