Tea Industry of Bangladesh

1. Welcome to theWelcome to the
Presentation onPresentation on
Bangladesh StudiesBangladesh Studies

2. You are withYou are with
Md.Tafazzal HossainMd.Tafazzal Hossain
ID.11607015ID.11607015
Presentation for:Presentation for:
Mehedi HasanMehedi Hasan
Assistant ProfessorAssistant Professor
Department of MarketingDepartment of Marketing
Comilla UniversityComilla University

3. My presentation topics:My presentation topics:
Tea Industry in BangladeshTea Industry in Bangladesh

4. Origin of Tea IndustryOrigin of Tea Industry
• Tea is a very popular beverage made from the leavesTea is a very popular beverage made from the leaves
of evergreen plant.of evergreen plant.
• Robert Bruce discovered the tea plant in upper AssamRobert Bruce discovered the tea plant in upper Assam
in 1834,which laid the foundationin 1834,which laid the foundation of tea industry inof tea industry in
India. Tea cultivation also started in Chittagong inIndia. Tea cultivation also started in Chittagong in
1840 with few plants imported from China.1840 with few plants imported from China.
• The first tea garden of Bangladesh was established inThe first tea garden of Bangladesh was established in
1854 at Malnichhara in Sylhet. In 1855,an indigneous1854 at Malnichhara in Sylhet. In 1855,an indigneous
tea plant was discovered in Chandkhani hillock oftea plant was discovered in Chandkhani hillock of
Sylhet.Sylhet.

5. Tea Industry in BangladeshTea Industry in Bangladesh
• Most of the 166 tea estates in Bangladesh are locatedMost of the 166 tea estates in Bangladesh are located
in the North-eastern region of Bangladesh. Owners ofin the North-eastern region of Bangladesh. Owners of
tea gardens include both foreign and local companies.tea gardens include both foreign and local companies.
All the tea estates are managed by some differentAll the tea estates are managed by some different
categories of management.categories of management.
• Sterling CompanySterling Company
• National Tea CompanyNational Tea Company
• Bangladesh Tea BoardBangladesh Tea Board

6. District Wise Tea EstateDistrict Wise Tea Estate
DistrictDistrict No.of tea estateNo.of tea estate
Moulvi BazzarMoulvi Bazzar 9090
HabiganjHabiganj 2323
SylhetSylhet 2020
ChittagongChittagong 2222
BranhmanbariaBranhmanbaria 0101
PanchagarhPanchagarh 0909
RangamatiRangamati 0101
TotalTotal 166166

7. Marketing systemMarketing system
A tea estate can sell 15-20% of total production in theA tea estate can sell 15-20% of total production in the
local market. Generally tea is sold in the only tealocal market. Generally tea is sold in the only tea
auction market in Chittagong on every Tuesdayauction market in Chittagong on every Tuesday.The.The
participants involved in the tea marketingparticipants involved in the tea marketing
system are the tea estate…system are the tea estate…
• BrokerBroker
• BidderBidder
• ManufacturerManufacturer
• WholesaleWholesale
• RetailersRetailers

8. Bangladesh Tea ProductionBangladesh Tea Production
• Tea production in Bangladesh maintained an upwardTea production in Bangladesh maintained an upward
trend with an annual average rate of increase oftrend with an annual average rate of increase of
1.03% and on an average produced 57.75% million1.03% and on an average produced 57.75% million
kg of tea annually during last ten years (2002-2011).kg of tea annually during last ten years (2002-2011).

9. Consumption and ImportConsumption and Import
• Contrary to coffee and cocoa, the affluent populationContrary to coffee and cocoa, the affluent population
of North America, Western Europe and Japan are notof North America, Western Europe and Japan are not
the largest markets for tea. Over 50% of global teathe largest markets for tea. Over 50% of global tea
exports are destined to the Middle East, North Africaexports are destined to the Middle East, North Africa
and the former Soviet Union countries.and the former Soviet Union countries.

10. Bangladesh tea export of global marketBangladesh tea export of global market
• Tea has been one of the major exportable items ofTea has been one of the major exportable items of
Bangladesh since 1971.It is a regular export item ofBangladesh since 1971.It is a regular export item of
Bangladesh. But due to slow growth of productionBangladesh. But due to slow growth of production
growing consumption and stiff competition fromgrowing consumption and stiff competition from
other tea exporting countries, tea export of theother tea exporting countries, tea export of the
country has declined. In 2014 Bangladesh exportedcountry has declined. In 2014 Bangladesh exported
2.66 million kg tea according to the BTB statistic.2.66 million kg tea according to the BTB statistic.
Bangladesh exports tea to the following countries:Bangladesh exports tea to the following countries:
Afghanistan, Australia, Iran, Japan, Jordan,Afghanistan, Australia, Iran, Japan, Jordan,
Kazakhstan, Kenya, Kuwait, Oman, Pakistan,Kazakhstan, Kenya, Kuwait, Oman, Pakistan,
Russia, USA, UK and USARussia, USA, UK and USA..

11. Export Position of BangladeshExport Position of Bangladesh
TeaTea
• Export of tea from has been declining @ 8.92% forExport of tea from has been declining @ 8.92% for
the 10 years(2002-2011) due to lack of exportablethe 10 years(2002-2011) due to lack of exportable
surplus. Bangladesh exported 31.91 million kg of teasurplus. Bangladesh exported 31.91 million kg of tea
in 1993 as shown figurein 1993 as shown figure

12. Tea sector overviewTea sector overview
• ProducersProducers
• ProcessingProcessing
• TradeTrade
• RetailRetail
• CustomersCustomers

13. Global MarketGlobal Market
• Although the Camellia sinensis is originally native toAlthough the Camellia sinensis is originally native to
mainland China, South and Southeast Asia, today themainland China, South and Southeast Asia, today the
plant is cultivated across the world in subtropicalplant is cultivated across the world in subtropical
regions.regions.

14. Thanks ForThanks For
Patience HearingPatience Hearing