2. What is a digipak advert?
A digipak advert is an advert for a CD. The digipak
advert usually has the band name, album cover,
album name and when it’s out.
3. Connotations of a Digipak Advert
• Name of Artist
• Album name
• Release Date
• Reviews and ratings
• Where it can be purchased
• Tour dates
• Artist's website
4. The band name is one of the first thing you
see on the digipak. This is because it is big
and bold meaning that it stands out and is
easier to see.
The next thing you see is the album name,
this is because it is just below the band name.
This is good as it tells the audience what is
coming out so they can look for it.
The date of when the album comes out has
been placed inside a white box This is
because they want it to stand out and be
seen. This is because it is important
information.
The digipak shows the album cover. It shows
a long shot of a child running along some
grass. In the background of this shot a we
can see a sunset. The sunset connotes
calmness. This suggests that the album won’t
be as heavy as the other albums.
All of the writing on this digipak advert is
white, this connotes innocence and purity.
This is another suggestion to why the album
might be less heavy,
5. This digipak advert is very simple. This digipak
advert includes the band name. The album cover
and when the album is out. This is effective as it only
focuses on the most important information. It focuses
on the information that that audience need to know
about.
The band name is written is a big and bold font. This
is so that it is clear and easy to read. The band
name is written in white which connotes innocence
and purity. The band is also written in bold so that it
will atrract an audience.
This digipak advert isn’t like the other one i looked
at. This is because the pictures are totally different.
The Cavalier Youth digipak shows a child running
through a field where as this one just shows some
wavy lines. The wavy lines could link to soundwaves
suggesting that this album will not be as heavy.
The digipak advert has a theme going on. The theme
is black and white. The colour white connotes
innocence and purity and the colour black connotes
power and mystery. A black background connotes
readability. This creates a binary opposite. It also
shows that the band are mysterious as they are not
giving much away in their digipak as it’s simplistic.
