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Final Design Choices
- 2. LOGO THIS WAS OUR FINAL LOGO CHOICE. ALTHOUGH THIS IS OUR WHITE VERSION TO PLACE ON COLOURED BACKGROUNDS, YOU CAN CLEARLY SEE THE VERTICAL LINES ARE PERFECTLY PARALLEL, AND THE DIAGONAL LINE TIES IT ALL IN. EXTENSIONS ARE ALSO PART OF THE ALTERNATIVE.
- 5. COLOUR SCHEME WE CHOSE QUITE A FEMININE COLOUR SCHEME, WITH PINKS, PURPLES, AND INDIGOS. ALL ARE PASTEL COLOURS AND VERY SOFT. WE THOUGHT THE SOFTNESS SUITED HIM BETTER THAN NEON, BRIGHT COLOURS THAT COME ACROSS AS MORE MAINSTREAM AND HARSHER ON THE EYES.
- 6. typography we have chosen a simple font that is easily read. The very font i’m typing with now actually. it’s called “dolce vita” and we have different variations of it, in b o l d , n o r m a l a n d lightweight. WE WANTED A VERY CLEAN LOOK FOR HUANG. ANDREW HUANG
- 7. mode of address effect of the colours make him non-threatening, soft, and he is represented quite passively. ideology- s i m p l e a n d p o s i t i v e , peaceful themes. sans-serif fonts used for a more modern and clean look, he’s not heavily customised or created, he follows a natural, easy-going look.