11. Photos:
You can observe all the
pictures from your friends
and your own with your
own personal file.
Profile:
You can observe your
friends profiles and look
at their information. That is
similar to yourself as you
can observe your own
profile.
Account:
You can create your own
Gmail account through Google
Plus+. It’s a requirement to use
anything such as Gmail or
YouTube.
Circles:
You can create your own
circles which are practically
private messages amongst your
friends where your messages can
be viewed by you and just your
friends.
12. Profile Picture:
This is where you upload
a picture of yourself to
display on your profile
page
Google Plus+ friends:
Your friends will be displayed below your profile
picture, a maximum of 8 pictures of your friends
will only be shown while your total friends will be
displayed in brackets, i.e. John’s friends (28)
Pictures :
Any pictures that you upload will be positioned
vertical, one picture across another in a pattern
of 5 pictures. You can even look at previous
pictures in a separate file.
Links:
Google Plus+ has synergy with Twitter
and Facebook so that anything you
upload on Twitter and Facebook,
notifications from those social medias
will be shown on your page.
13.
14. DMs: Message
Box to talk to
Someone privately
Stories:
Similar concept to
Snapchat, same
Features, view stories,
Comment on stories.
Account:
Link to personal account
Account:
Link to liked pictures
That also show who’s
Liked your pictures and
who Follow you.
Account:
Link to liked pictures
That also show who’s
Liked your pictures and who
Follow you.
Stories:
Make your own story
Using Instagram’s
Features.
HOMEPAGE
15. Instagram have a love heart icon at the bottom of their app where you can
observe who likes and comments on your pictures and there’s an extra section
where you can check who follows you now. next to the following section, there
is another section called ‘news’ where you can check the most recent hash
tags and news. This links to ‘Recency’ (Galtung & Ruge). Instagram have a
new policy where they organize posts based on ‘relevancy over recency’
which affects any recent stories being overshadowed by stories that people
more about despite its form of ‘recency’. An example of this could be stories
such as the ‘PrayforParis’ stories being more popularized over the
‘PrayforSyria’ as people determined that ‘PrayforParis’ is more relevant than
‘PrayforSyria’.
16.
17. Example Snapchat page
Link: Network World.com
Profile page:
You can observe
The settings and
You can see
Everything, including
Your privacy settings.
Profile page:
You also have an option
To add friends or deny requests.
You can also add people through
Mutual friends.
Profile page:
You can also observe who’s on
Your friend list and if you hover over
The names then you can observe
Their snapchat streak and their
score.
27. Google Plus+ is partnered with google and the
account can be used to track the budget for your
advertised campaigns during the duration of your
promotion for a product or brand. Google AdSense
is used for Google Plus+ to track what words are
being searched and how their product is being found.
29. Major companies such as Pepsi and Bens &
Jerry’s often advertise their products on the
page either through their page or through
sponsored advertising. They run regular
campaigns that lead to more attention to their
website as they add in links below the image
along with a description of the product they’re
selling.
31. Pepsi Max is of the first brands to have
partner with Snapchat to bring
Sponsored Lenses to their users.
Major companies are charged anywhere
from $100,000 to 750,000 on specific
holidays as they’re charged for the use
of their own effects. Major companies use this
as ‘Sponsored Lenses’ are much more popular
and they use the feature as a way of promoting
their brand and this attracts more customers
as more people will be aware of their product.
53. https://www.surveymonkey.co.u
k/r/5YMKMGR
For Question 1, I asked if
they were in primary or
secondary education. A
majority said yes which
means that social media is
targeted for teens (maybe
pre-teens) 12-13+.
For Question 2, I asked a
very basic question on if they
were male or female. A
majority was mainly male.
This shows that the target
audience is both genders but
is predominantly owned by
males.
54. https://www.surveymonkey.co.u
k/r/5YMKMGR
For Question 3, I asked a
very basic question of if they
participate in social media. A
majority said yes while the
minority said maybe and no.
For Question 4, I asked what social
media sites they used. This question
is unique as I allowed them to offer
more than one question. A majority
chose the same sites; Facebook,
Twitter, Instagram, Bebo, WhatsApp
and Blackberry Messenger.
55. https://www.surveymonkey.co.u
k/r/5YMKMGR
For Question 5, I asked what they
liked about social media. A majority
said that it is fairly ok and is
beneficial for their interaction.
For Question 6, I asked what
they didn’t like about social
media. A majority said that it is
bad due to Wi-Fi which is a
major issue for a lot of sites and
it’s the frequent use of trolling
and sponsored adverts that have
contributed to a reduction in
social media usage. (Cyber-
bullying)
56. https://www.surveymonkey.co.u
k/r/5YMKMGR
For Question 7, I asked if there were
any changes that they would make to
social media sites, most of the
responses were just no.
For Question 8, I asked what
their favourite social media was.
Most of them chose
Facebook.
57.
58. Pay-Per-Click Advertising
Google is a good example of how pay-per-click
advertising is utilized for pushing advertisements
to be observed. This type of advertising is when
search engines give permission for high
functioning businesses to buy ads/listings so that
they can pay to be on top of the search lists. This
form of advertising is very expensive and prices
vary depending on how many people go to your
website. It costs around $1.58 for CPC (Cost
per click). If 100 people were to look at your ad
then it will cost $158.00.
Sponsored Advertising
This style of advertising is for people who have
no interest in observing advertisements as
they’re too set up and it looks like spam. The
way sponsored adverts are set up is a method
used to make it look less obvious.
Personal Recommendations
Most people would prefer to have sponsored
advertising as it depends on the price that is
charged for their advertisements. This form of
advertising is considered to be more trustworthy
as your ads are guaranteed to be featured online
instead of potentially false promises and
disappointment.
https://moz.com/blog/everything-you-need-to-know-
about-sponsored-content
www.wordstream.com/ppc
VS
59. Pay-Per-Click Advertising
BUFF will form a partnership with Google as
Google AdWords is a good example of utilizing
pay-per-click advertising as their platform can
help to pushing our advertisements to be seen.
This type of advertising is when search engines
give permission for high functioning businesses
to buy ads/listings so that they can pay to be on
top of the search lists. My website will aim to do
the same as we want to be the top listing dating
website search result. This form of advertising is
very expensive and prices vary depending on
how many people go to your website. It costs
around $1.58 for CPC (Cost per click). If 100
people were to look at your ad then it will cost
$158.00.
Sponsored Advertising
Sponsored advertising will be featured regularly
on social media sites such as Facebook and
Instagram as you can set up a budget for how
big and how much you. I’ve adopted another
form of advertising to reach a larger audience.
I’ve also used this form of advertising as it will be
easier to observe and it won’t be deemed as
‘spam’ compared to other advertisements.
Personal Recommendations
Most people would prefer to have pay per click
advertising as it depends on the price that is
charged for their advertisements and it can be
seen more when searching for specific terms.
This form of advertising is considered to be more
trustworthy as your ads are guaranteed to be
featured.
60. Advertising
As compared to any other form of advertising. Ads
need to be a specific space of pixels and the
different sizes can shown on some social medias
such as Facebook and Snapchat. Sizes as big as
75000 can go down to as low as 65520. Prices will
be varied based on the size and where they’re
placed. Prices for ad searches can be as high as
£300 and cost low such as £17 across a week
campaign.
As shown in the pictures on the right, there are two
varied sizes of advertisements and the sizes and
cost determine where and how often the advert will
be seen. Where advertisements are placed is fairly
important depending on how you want someone to
see it. This can help divert your brand away from
the competition/rivals. They would want to promote
their adverts on different websites which are highly
popular as they can have more people observe their
brand and add impressions to their own websites.
Facebook is often associated with pay-per-click
advertising as football posts and clothing such as
ASOS is regularly shown on there. This is the same
for Instagram, where regular ads are shown on the
page. An example of this is Ben & Jerry’s promoting
their brand on the page as it will generate more
attention as they have placed their advertisements
on the website.
61. Snapchat made an advert that was introducing a linkup promotion with Bitmoji.
The advert was short and precise. The timing was around 40 seconds. It had
received nearly 400K views and the popularity of both have increased
tremendously. The video has shown a lot of clips featuring users using the
Bitmoji feature. The video is very visual as it involves a lot of animation and the
colours are shown to be very bright throughout the 40 sec clip. Brand Identity
has been shown amongst both brands and you can even see Bitmoji being used
on the Snapchat app. The connotations of this is that
you’re able to use animations of yourself and add it to your snapchats to make it
more lively. The Advert has been shown on their own app and on YouTube.
https://www.youtube.com/watch?v=bf5SGWriJy0
62. Twitter made an advert that was promoting a game with Saints and Panthers. The
advert was short and straight to the point. The timing was 15 seconds. It had received
nearly 200K views and the game was hyped up heavily as both teams were popular
and the social media platform increased their attention and popularity. The video has
shown a few clips featuring snippets of both teams’ previous performances and this
made both teams look unstoppable and impressive. The video is very visual as it
involves a lot of bright colours and flashing images. Brand Identity has been shown
amongst both brands and you can even see Twitter logo at the beginning and end of
the advert. The connotations of this is that you’re able to hashtag the game and bring
more attention to the sport as even Twitter are starting off the hash tags for the
American soccer fans.
https://www.youtube.com/watch?v=2E9vCjAfO28
74. Ideas
Colour Scheme
Bright blue or a darker
Shade of red.
Competition – vs YouTube
To be top streaming and
Live stream site on the
Interweb.
Homepage Features
Be able to save images
To watch in your own time
And retrieve the deleted videos
Slogan
Look at videos live and the
Experience makes you feel
Alive. I chose this slogan as it reflects
what the purpose of the site wants to
achieve and it best reflects the integrity
of the website.
Convergence
Has a phone app. You can
Use it anywhere and on
Anything.
Synergy
There will be a synergy
Connection with other major
Social media products such as
Instagram and Facebook.
Synergy
There will be a synergy
Connection with other major
Social media platforms such as
Instagram and Facebook.
Convergence
Available on all Apple software,
Nothing else. You’re able to use it
To post information without no one
Knowing your identity.
Homepage Features
Be able to set your privacy settings using a
Voice recorder which lets you set your settings
Based on a ‘yes’ and a ‘no’.
Slogan
No one knows you
Competition
Vs WikiLeaks
To be unknown without
Risks of being caught and
keeping yourself anonymous.
Colour Scheme
Dark or light lime green Competition
Vs Tinder
To be the best dating site
On the web and make
Dating more interesting.
Slogan
Love the person, not the
Look. The whole purpose of
the slogan is to use it as a
consideration for finding a
partner on our site as we want
you to search with the best
intentions.
Homepage Features
Be able to find the right person just by
entering your desired description of how
you want a person to look like.
Colour Scheme
Light Blue and Pink
Convergence
Has a phone app. You can
Find any one you want at
Any time.
Synergy
There will be a synergy
Connection with other Facebook
And Instagram. There will be link
Accounts available for both social
Medias.
75.
76.
77.
78.
79.
80.
81.
82. The logo was inspired from the tinder logo mainly because of it’s unique
flirtatious colours, i.e. the red in their logo compared to the blue and pink
for my logos. The official logo is black as it needs to be clear when pixelated
from a zoom out or zoom in. I use the blue and pink to identify genders when a
male/female use the app. For the silhouettes in the design, I’ve used flirtatious
male/females as it reflects what the website is about.
What that means is that the purpose of the website is to develop a relationship
with who you talk to on the website. Also, the silhouettes were inspired from
the flame in the tinder logo which is supposed to convey ‘flirting’ and
‘attraction’.
83. The sign up page layout was inspired from Instagram as I believed that a preview of the profiles would
bring more attraction to the app so that people will know what they will expect when they sign up for
BUFF. The similarities in both websites is that the iPhones are displayed similarly as they’re placed in
the middle left with one iPhone overlapping the other. Another similarity is that the app downloads are
both available on the page and it gives the person a chance to sign up then download on the mobile so
when they log in on the mobile version, they can use the app freely.
84. The website will be available on iPads and iPhone.
The website can be used on PC/iMac. However,
similarly to my synergy partner; Instagram, you can
observe profiles and like and comment but you
can’t ‘DM’ or upload pictures so there will be less
attention on the PC version as most of the features
will not be used on the PC.
The website/app will be available on iPads and
iPhone but not available on PC/iMac. All features
can be used such as uploading pictures on your
account or finding profiles based on Facebook and
Instagram Information. The app can be seen along
with the other social media pages. The app can be
downloaded for FREE.
The website/app will be available on iPads and
iPhone but not available on PC/iMac. All features
can be used such as uploading pictures on your
account or finding profiles based on Facebook and
Instagram Information. The format of the page will
be different as the screens are considerably larger
than the iPhone so there will be stretched screens
and black edges on the website which are barely
recognized in normal web pages. The app can be
seen along with the other social media pages.
85.
86.
87.
88.
89.
90.
91. Colour Scheme: For the colour
scheme, I’ve chose right colours
such as pink, sky blue, black and
white. I’ve chosen these colours as
they are very eye catching and look
very bright as similar to Instagram
with their multiple colours in their
logo. The connotations for the pink
and blue is used to separate the
genders as pink is identifiable for a
female while blue is for male. Black
and White is used to define the
website as a whole; find someone,
talk to them and form a relationship
with them.
Logo: I’ve used the font; Avenir for
my logo design and for the app as
I wanted a logo design that is easy
to look at and look attractive. The
font has been consistent so that it
will be instantly recognisable as
compared to Google Plus+ who
have different designs ad logo for
PC and app. My logo is inspired by
Tinder as I have a person/object
edited into the logo.
92. For my Photoshop drafts, the
layout is fairly rough and just
a quick plan for what my pages
will look like.
For the Sign up page, I will place 3
mock-up images on the left which will
look like profiles to give an idea to
anyone who was to observe have an
idea of. I will also have sign up
details along with an opportunity for
anyone to use their Instagram or
Facebook account to log in/sign up.
For my homepage, it would be
stylized similar to what Tinder or
Instagram have which is a download
app and a sign up page to access
their profiles. The profiles will only be
available via App. The bottom of the
website will have the standard
website procedures, terms of
services, contact, privacy ad terms &
conditions. I will have clear synergy
with Facebook, Instagram and
Snapchat as those accounts will be
able to log into my page.
93. For my Photoshop drafts, the
layout is fairly rough and just
a quick plan for what my pages
will look like.
For the profiles , I will have a layout
that is similar to that of Tinder’s. The
image will be centred in the middle.
The details will be below the image
displaying age, gender, interests and
preferences.
The mobile version will feature the
footer at the bottom and the app
version will not have a footer seen.
94. For my other Photoshop drafts, the
layout is fairly rough and just
a quick plan for what my pages
will look like.
For the messaging page, it will
only be available on the mobile
version. I will have a layout that is
similar to that of Tinder’s. The
message is a straight back and
fourth style of messaging.
Features on the page include a go
back icon and a home button.
105. Footer
Download Terms & Services Help
Terms &
Conditions
Safety
Policy
Download on
Apple
Download on
Google Play
Contact Us
Frequently asked
Questions
109. Home
Sign Up
Synergy with Instagram and Facebook.
These are the drafts for my Home and Sign Up page. The house style and
layout is the same. It’s simple and easy to look at. The homepage for the PC
only shows the app download and footer while the mobile will feature the
profiles and the sign up page will feature the chance to sign in using the
Instagram and Facebook accounts (Synergy).
110. Terms and Conditions
It’s important that I revise the terms and conditions. Also, think
about the legal and ethical issues of my site. I would require useful
information on any governing laws. An example of this is that you
can not steal anyone’s posts, information and Images.
Privacy Policy
For my website, my privacy policy will be featured, The policy mentions
what information is required, sign up information. Third parties and
keeping information is also mentioned on our website. All of the privacy
policies is inspired from Tinder and Instagram.
111.
112. Pay-Per-Click Advertising
I will be following the same approach as Google
by utilizing pay-per-click advertising for pushing
advertisements to be observed. This type of
advertising is when search engines give
permission for high functioning businesses to
buy ads/listings so that they can pay to be on top
of the search lists. This form of advertising is
very expensive and prices vary depending on
how many people go to your website. It costs
around $1.58 for CPC (Cost per click). I would
need 100 people to look at my and then it will
cost $158.00.
120. Jo Rules Salary
Web Designer £23,000
Web Editor £44,400
Journalist £23,825
Web Writer £26,172
Paid Search Marketing
Manager
£45,329.46
1.www.payscale.com/research/UK/Job=Journalist/Sal
ary
www.payscale.com/research/UK/Job=Web_Editor/Sala
ry
www.indeed.com/salary/Web-Editor.html
www.payscale.com/research/UK/Job=Web_Des
igner/Salary When developing a website and starting a brand, the cost
of roles and paying salaries is important when choosing
the right people to develop your website. These job roles
are the most important as they’re the most responsible for
the development of my website.
121. For equipment, one iMac will cost roughly £1800. For all
Adobe software it will cost roughly £400 a year (97 per
one).
Equipment
APPLE iMac 5K 27"- £1,749.00
Adobe Photoshop CC- £97 a year
Adobe Illustrator CC- £97a year
Adobe Dreamweaver CC- £97 a year
Adobe InDesign CC- £97 a year
http://www.pcworld.co.uk/gbuk/apple-computing/desktop-pcs/desktop-
pcs/1093_8225_71255_267_xx/xx-criteria.html
www.adobe.com/.../software._sl_id-
contentfilter_sl_catalog_sl_software_...
125. The sign up process is simple. The procedure is
similar to that of Tinder and Facebook. When you
enter the webpage, you’ll see the following format
when you click on sign up. The details will show the
following:
First Name: LLLL
Last Name: LLLLLLLL
Age: 00
Birth: 00/00/0000
Email: genericemail@hotmail.com
The alternative is to enter your details from Instagram
or facebook so you will see this instead:
Username:
Email:
Password:
When the sign up process if complete, you’ll need to
complete the following: (this isn’t for the alternative –
Instagram and Facebook)
Username:
Email:
Password:
134. Home
Sign Up
Synergy with Instagram and Facebook.
These are the drafts for my Home and Sign Up page. The house style and layout is the same. It’s
simple and easy to look at. The homepage for the PC only shows the app download and footer
while the mobile will feature the profiles and the sign up page will feature the chance to sign in using
the Instagram and Facebook accounts (Synergy).
135.
136. Sign up Page – PC
Version
Synergy with other
social media links:
On the sign up page,
you can either log in
using your Instagram
or Facebook account.
This makes more
people eager to join
the site as they can
join the website in a
more efficient manner
without making
accounts from
‘scratch’,
Privacy/Terms of Service– At the footer, there are
links to a Terms of Service and privacy page that details
all the policies of the website and what you need to
follow in order to have a positive experience on the
website.
Download– At the footer, there are links to a
download page via iOS or Android.
Ident – The
official logo for
BUFF will be
placed in he
middle of the
social media
website. The logo
is positioned
there so more
people can focus
on the logo and
know what the
logo for the
website is.
Language Option – The
language option is a tactical
way of gaining more
followers and users as they
can understand the
language of their
international partners.
Account images – I’ve used these accounts as a
marketing ploy to attract more users as they can
see a preview of what their profiles will look like
and how it will look to the rest of the users on the
website.
138. Version
Ident – The official logo for BUFF will be
placed in he middle of the social media
website. The logo is positioned there so more
people can focus on the logo and know what
the logo for the website is.
Download on
Apple and
Google Play
Store– The
options listed
below the logo is
there so you can
download the app
off your phone
and there are two
options
depending on
which one you
have an account
to and what you
regularly use.
Language Option – The language
option is a tactical way of gaining more
followers and users as they can
understand the language of their
international partners.
Privacy/Terms of Service– At the footer, there
are links to a Terms of Service and privacy page
that details all the policies of the website and
what you need to follow in order to have a
positive experience on the website.
Download– At the footer, there are links to a
download page via iOS or Android.
141. Profiles
Ident – The
official logo for
BUFF will be
placed in he
middle of the
social media
website. The logo
is positioned there
so more people
can focus on the
logo and know
what the logo for
the website is.
The colours are
blue and pink as a
way of separating
genders so when
you see pink, you
know it’s a female
and when you see
blue, you know
he’s a male.
Bio – Information
can be traced back to
their profiles by
clicking the bio signal
that looks like an ‘i’.
‘Nay or Yay’ –
The function is
used to either
accept or reject
the person
they’re talking to.
144. Us
Templat
e
BUFF’s about us page differs to
the Facebook about us
Page as the format is different to
Facebook’s. This is because the
format shows the ‘ABOUT US’
title centred in the middle in large
letters with the font below in a
fixed format. You can also see
the navigation below the text so
you can scroll over and see more
content. The slogan; Love the
person, not the look’ will also be
featured in the text as the slogan
defines what our website is and
the integrity.
145.
146. Each page on the app allows anyone to observe the
‘personal relationship’ (Katz) and the ‘Survivors’
(Maslow (Galtung & Ruge) of the product. This is
because the products main aim is to develop
‘personal relationship’ as they want their users to be
linked together and develop a relationship. Also,
‘survivors’ can be linked to the BUFF website as the
users want to know each other but some have a
sense of security about what information they talk
about on the pages. There are some cases where
the Andrew Keen theory, ‘Shamelessness’ can be
linked to BUFF as some users pretend to be what
they’re actually not and there profiles can be
classified as a ‘catfish’. An example of this is there
is a TV Show known as ‘Catfish’ where they expose
catfish profiles and find the real users of fake
profiles.
149. BUFF /Tinder
Comparison of
Terms &
Conditions
page
The format of the terms and conditions
page on my website is very different to
that of Tinder’s as the text contains
information about abuse and any
further actions we would take to make
sure no one breaches the rules
displayed on the page.
150. BUFF /Tinder
Comparison of
Homepage
The format of the homepage on my
website is varied compared to that of
Tinder’s because there Mobile format
only goes straight to the matching
accounts as mine only shows a blank
page which is shown for people who
are new to the page that will sign up.
For existing users, they can go to the
sign up page and Log on from there.
151. To conclude L04, I have designed
my final pages which add all the
necessary legal and ethical
issues as well as mentioning all
the conventional information such
as privacy policy and copyright
information. I’ve made synergy
with Instagram and Facebook so
that anyone can make an account
and sign up for buff.
Editor's Notes
An example of an advert (go onto an additional slide if needs be)
